Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

Data Visualization 59

Data Visualization Analytic Tools Customer Experience Research Software 59

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. B2B vs. B2C marketing. Apple is the best example of a company with B2B marketing and B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Gainsight

JULY 20, 2022

The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Segmenting helps Product teams understand who their users are and gives them insights they can use to create targeted, user-centric product experiences. . Why does user segmentation matter?

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. But how much?

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Tracks request by customer Links features through to initiatives and themes. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JUNE 22, 2021

Companies that adopt customer success strategies aren’t just trying to score points in front of their customers. Okay, while their users obviously do benefit from these strategies, one of the key perks for businesses besides customer satisfaction is a reduced strain on customer support. Three key strategies.

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Userpilot

APRIL 7, 2021

How important are your user engagement metrics? Well, let’s say you have a newsletter building tool with 3 million users and your competitor has 800,000. However, the competitor-the one with 800,000-has majority of their users sending out the newsletter (using their core feature). Seems pretty great right?

Onboarding KPIs 92

Onboarding KPIs User Testing Customer Experience Customer Feedback 92

Amplitude

NOVEMBER 2, 2018

It wasn’t long before Andrew broke into the startup world while running the data and catalog team at Instacart. After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

APRIL 18, 2024

Customer segmentation examples include age, gender, location, language, industry, behavioral data , company size, values, interests, and more. To perform a customer segmentation analysis, start by defining SMART goals to specify the reason for segmenting customers. Schedule a demo to see the platform in action.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Customer Experience 103

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? In this article, we’ll cover: The essential components of the B2B customer experience. Why customer experience is an essential ingredient for retention and revenue. Look no further!

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Customer churn is a big problem in SaaS companies where monthly recurring revenue is a necessity and buyers have multiple options. What is customer churn? Why does customer churn matter?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. Consider a role involving technology, business, and customer experience.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Simply put, data is at the core of good product management. But making the most of the data that organizations collect is a process that’s often hindered by unnecessary complexity.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Intercom, Inc.

DECEMBER 11, 2018

It can be pretty simple if you listen to what your customers want, which usually boils down to a personalized, quick and low friction experience. Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions.

B2C 126

B2C Customer Experience User Testing Product Research 126

Usersnap

JULY 1, 2020

It’s been 2 years since we at Usersnap started developing a tool for Customer Experience. For research purposes, we talked to many experts, interviewed a large number of potential customers, and even built a community ! If that‘s the case, you can use the data presented in this report as a benchmark.

Data Visualization 98

Data Visualization Reporting Tools Customer Experience User Testing 98

Centercode

OCTOBER 28, 2020

For nearly two decades, Centercode has provided leading platform and managed service customer testing solutions that help companies turn good technology into great products. A new study revealed that organizations leveraging Centercode saw a 646% return on investment (ROI) from customer testing over three years.

User Testing 69

User Testing Reporting Tools Feedback Software Research Software 69

Sachin Rekhi

AUGUST 23, 2015

Analyze available customer registration data to understand customer attributes, like geo, company, title, age, gender, and more 2. Leverage analytics tool's demographic segmentation capabilities. Leverage MaxMind's IP Address database to determine the companies that are most frequently using your service 6.

User Testing 60

User Testing Data Visualization Customer Feedback Customer Experience 60

Usersnap

JULY 21, 2021

As a consequence, the resulting product or service matches their needs more closely. If until now product manufacturers and service providers could have a unilateral vision, today’s highly-competitive market no longer allows that. LEGO Ideas is quite possibly one of the best examples of how customer insight can be used for development.

User Testing 98

User Testing Customer Feedback Feedback Software Customer Experience 98

Userpilot

SEPTEMBER 20, 2021

It might seem ludicrous how many SaaS apps you can try for free these days. But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. It’s called product-led growth.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Onboarding KPIs 98