Amplitude

DECEMBER 18, 2020

Product analytics sits at the intersection between your customer, your product, and your business goals. Product analytics keeps your team close to customer wants and needs throughout the product development process. Adience’s research highlights the power of product analytics. What Is Product Analytics?

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Mixpanel

APRIL 18, 2024

For one, in an ideal scenario, any new feature release requires a healthy amount of testing and, unlike B2C companies which build for general consumers and might have millions of users, most B2Bs are lucky to have a few thousand people regularly using their products. They’re the end consumers of this training, after all.

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Userpilot

DECEMBER 21, 2022

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

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Userpilot

OCTOBER 15, 2023

Marketing your SaaS is a complex task involving many roles, one being a growth marketer. Some key people on the team are growth product managers, growth marketers, growth data analysts, growth engineers, and growth UX designers. For burgeoning startups, roles may blend; the head growth marketer could double as the data analyst.

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Userpilot

MARCH 24, 2024

TL;DR A user flow is a visual representation of the steps a user takes to achieve a specific goal within a website or app. Discover user paths to app actions. 11 User flow examples to inspire you to create your app flows: Basic user flow chart for logging in. Track user interaction patterns. Build your user flow diagram.

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Data Visualization Customer Feedback Analytic Tools User Testing 104

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. I will share my insight about the implications for the product team for both cases. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability.

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Feedback Software Analytic Tools Onboarding KPIs B2B 132

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. What is B2B marketing automation?

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Mixpanel

JANUARY 4, 2023

We respect our customers’ time and strive to make buying software as seamless and frictionless as subscribing to your favorite music streaming service. Our goal has always been to deliver a better customer experience and with this change, we now deliver one fair and predictable price to everyone. Buying software in 2023.

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Analytic Tools Research Software Feedback Software B2B 133

Gainsight

MARCH 18, 2019

The better you can target your in-app engagement and feedback capturing, the easier it is to guide customers to value, drive adoption across the product, and grow through your product. Are you missing out on key product insights? Not only do you miss critical touchpoints, but then your ability to filter reports becomes limited.

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UX Planet

FEBRUARY 1, 2024

Picture this: You’re a stakeholder in a company specializing in enterprise SaaS solutions, and your team is embarking on developing a new product. The Process of Creating User Personas Creating UX user personas is a fundamental step in UX design and product management, acting as a key to unlocking user-centric solutions.

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Userpilot

APRIL 20, 2022

Looking for ways to engage your SaaS users in a way that drives freemium to premium conversions more efficiently? SaaS companies that cater to small businesses have higher freemium conversion rates than those that serve medium-sized companies. Keep in-app upgrade prompts contextual if you must upsell free users. Let’s dive in!

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Analytic Tools Feedback Software Data Visualization User Testing 98

Gainsight

APRIL 10, 2023

By Harshi Banka, Senior Director of Strategy, Digital Customer Success The last few months have been rough for SaaS businesses with multiple headwinds including the economic downturn, rising inflation, and decreasing investments. There’s no doubt that customer success (CS) has become existential to SaaS.

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Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. What is incremental innovation?

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Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

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Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. When you move between your laptop and phone, you expect apps like Spotify to remember you, right? Instead, create a strategy where a combination of user behaviors and attributes triggers in-app guidance.

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Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Gainsight

JULY 20, 2022

The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Segmenting helps Product teams understand who their users are and gives them insights they can use to create targeted, user-centric product experiences. . What do I do with user segmentation data? Dive into the analytics.

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Analytic Tools Customer Experience Data Visualization Customer Feedback 59

The Product Coalition

AUGUST 10, 2020

Data: information , especially facts or numbers , collected to be examined and considered and used to help decision-making, or information in an electronic form that can be stored and used by a computer In my previous article , I’ve talked about the similarities between the product manager and the intelligence officer. But, I like to say?—?there’s

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Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

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Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

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Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? In the business world, there’s a term used to describe the rate at which customers stop using a product or service — customer churn. You can reduce involuntary churn by prompting payment reminders in-app or through email. What is involuntary churn?

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Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. What is a good trial conversion rate for SaaS? Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C.

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Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

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Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

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Analytic Tools Software Review Data Visualization Customer Experience 98

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration. Roadmunk , ProdPad.

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The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). The analytics module sat on top of a software platform we already used.

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Userpilot

JANUARY 25, 2021

User persona templates are a shortcut to creating a user persona from scratch for your SaaS business. Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile.

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Analytic Tools Research Software User Testing Customer Experience 58

The Product Coalition

JUNE 30, 2021

The video-on-demand platform, since its inception in 2004, has catered to many in the creative market. From hosting videos, organization, and distribution, Vimeo VOD has helped many content creators, mainly in the B2C sector, to upload and embed their content. If yes, you’ve definitely heard of Vimeo at some point.

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Technical Review Systems Review Analytic Tools Embedded Analytics 89

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. Below is a recap of how my 2017 predictions (from Jan of this year) turned out. We are clearly seeing a dramatic increase in overall research studies on our platform as well as increase in researcher studies per organization. Happy December!

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Amplitude

FEBRUARY 8, 2021

App-based delivery soared as did streaming media at home. Original data from Amplitude—the operating system for digital business—shows exactly when the pandemic set the course for new digital trends in fintech, B2B SaaS, ecommerce, streaming media, and consumer tech. Baby Boomers embraced online shopping. Streaming Media.

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Analytic Tools Data Visualization Reporting Tools B2B 71

The Product Guy

APRIL 4, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

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Analytic Tools Research Software CTO Coach Development 107

Gainsight

APRIL 17, 2019

You can read all about the lack of correlation in this fascinating data analysis from Institutional Investor—I recommend it. The move to the cloud and to software-as-a-service (SaaS) models changed a lot of things about business. And leaders reimagined service and support in the era of customer success.

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Analytic Tools Feedback Software Data Visualization Customer Experience 79

Oren Steinberg

JANUARY 8, 2019

8 business models for Insights-as-a-Service. Yesterday at an AI conference, I saw an unusual number of companies offering Insights-as-a-Service. Since almost every company today is a big-data company, it comes as no surprise that so many startups are drawn to offer Insights-as-a-Service.

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Gainsight

FEBRUARY 4, 2021

In this manic world of SaaS, SPACs, and shorts, money and valuations have taken center stage, for better or worse. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR). So what does it take to get to the top? Net Dollar Retention Rules.

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Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

The Product Guy

MAY 15, 2017

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Paul Hurwitz Director of Active Analytics, ActiveHealth Management.

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Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Integrating your CRM with a product adoption solution can help you combine your dunning emails with in-app billing reminders. The dunning process helps resolve the billing error so the subscription isn’t terminated.

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Analytic Tools Data Visualization Customer Experience User Testing 96

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. Starting with OKRs is easy. Here are a few common mistakes to avoid.

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Analytic Tools Customer Experience B2C Enterprise 185

Mind the Product

JANUARY 8, 2018

They are masters at sharing insights across the organization and helping everyone to understand the product they are building and why. That’s why we have product analytics. In a world where data is the voice of your users at scale, product analytics software is the translator. One of our oldest customers is Intuit.

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