Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Gainsight

JULY 20, 2022

The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Segmenting helps Product teams understand who their users are and gives them insights they can use to create targeted, user-centric product experiences. . What do I do with user segmentation data? Dive into the analytics.

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

The Product Manager Coach Blog

MAY 7, 2024

They are recognized for their strategic insight and ability to handle critical challenges that affect the product’s long-term success. Mentorship and Leadership: Guiding and developing the next generation of product leaders, providing mentorship, sharing insights, and fostering professional growth among junior product managers.

Product Management 52

Product Management Product Manager Data Visualization B2C 52

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). I lead an enterprise software company in the healthcare space.

Customer Experience 139

Customer Experience User Testing Data Visualization Analytic Tools 139

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. Below is a recap of how my 2017 predictions (from Jan of this year) turned out. We are clearly seeing a dramatic increase in overall research studies on our platform as well as increase in researcher studies per organization. Happy December!

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. But your responsibility as a product leader is not to make sure software is delivered. For example, maybe you want to start selling to larger enterprises.

Analytic Tools 181

Analytic Tools Customer Experience B2C Enterprise 181

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

Gainsight

FEBRUARY 4, 2021

In this manic world of SaaS, SPACs, and shorts, money and valuations have taken center stage, for better or worse. But software leaders have increasingly recognized the importance of a new metric unique to the SaaS world, Net Dollar Retention (NDR). So what does it take to get to the top? Net Dollar Retention Rules.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). What is a lagging indicator? Tweet This.

Product Research 355

Product Research User Testing Customer Experience Feedback Software 355

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. View the live stream….

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Amplitude

NOVEMBER 2, 2018

It wasn’t long before Andrew broke into the startup world while running the data and catalog team at Instacart. After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Product Innovation Educators

MAY 7, 2018

A new book by O’Reilly Press discusses product management for B2B software applications. It’s titled Building Products for the Enterprise. Much has been written about product management and the development of software products, but little that specifically addresses the characteristics of the B2B environment.

B2B 48

B2B Analytic Tools B2C Enterprise 48

Intercom, Inc.

FEBRUARY 6, 2020

Since then, she’s helped grow the Udemy’s B2B SaaS arm to more than 5,000 enterprise customers, which include the likes of Pinterest, Adidas, and General Mills. You could take a course on how to play guitar, paint with watercolors, create a website, or build your own mobile app – all in one place.

Feedback Software 243

Feedback Software Analytic Tools Research Software Data Visualization 243

Userpilot

APRIL 18, 2024

Customer segmentation examples include age, gender, location, language, industry, behavioral data , company size, values, interests, and more. Next, collect customer data as you can only create segments based on this data. Schedule a demo to see the platform in action. Why segment customers?

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Customer Experience 103

The Product Coalition

FEBRUARY 18, 2019

In the business world, “vaporous” is an insightful description of the Toyota Production System. The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves. 3) What if your user base is neither large nor forgiving?

Agile 61

Agile Product Research Data Visualization User Testing 61

Melissa Perri

MAY 5, 2016

Watching and waiting for the numbers to go up in Google Analytics, only to be let down again. It was so ripe with assumptions: “Do our customers want to hear about what are celebrities are up to directly in our platform? A week after that we found a different solution that increased clickthrough rate threefold on our products.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Amplitude

NOVEMBER 12, 2019

Gone are the days of selling “software in a box.” Compared to one-time-purchase software, SaaS products offer a few key benefits. Whether the pricing model is monthly, yearly, or otherwise, subscription-based pricing models keep revenue relatively predictable. A challenge to product analytics is knowing what to track.

Analytic Tools 94

Analytic Tools Onboarding KPIs Enterprise Data Visualization 94

Intercom, Inc.

OCTOBER 29, 2019

Up until this point, to understand our customers, we had primarily relied on the Jobs-to-be-Done framework , product sense, research insight, sales input, and a belief that our customers were companies just like us. Before diving into the data, I recommend establishing a shared definition of success at the project’s outset.

User Testing 184

User Testing Data Visualization Customer Experience Customer Feedback 184

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. Get Insights.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. Consider a role involving technology, business, and customer experience.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Since 2002, they have helped both scale-ups and large enterprises achieve their conversion, engagement, and retention goals. Simply put, data is at the core of good product management.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Mironov Consulting

SEPTEMBER 14, 2020

They come from professional services groups — which is all bespoke contracts and project management. Or non-software companies — where IT is squeezed as a cost center instead being the company’s main profit center. I think writing software would be fun” isn’t a strong selling point. How many/how long?”

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Gainsight

NOVEMBER 15, 2023

Pulse Europe 2023 opened today at Passenger Terminal Amsterdam, on a tone of embracing each other as humans first, while taking our work to the next level through digital scale tactics powered by generative AI, customer education, self-service, and community. And, as we know, the people crave self-service.

Analytic Tools 52

Analytic Tools Customer Communications Customer Experience Data Visualization 52

Intercom, Inc.

JULY 9, 2020

When taken in the context of his ‘coming of age’ alongside SEO it’s little wonder that his insights on the topic are worth hearing. We hear Kevin’s predictions for the future of SEO and why keywords might not be as important as we think. And I would say I have a very analytical and ambitious mind.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

The Product Coalition

MARCH 26, 2019

Understanding how B2B product management is a different ball game altogether Product folks who have worked on the early stage enterprise products may relate with the title. Building an enterprise product is a whole lot different from building a consumer product. The users need the easiest solution, regardless how you solve it.

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Mixpanel

MARCH 7, 2021

Another report by ProductPlan independently confirms women account for just 37% of product manager roles. I became more interested in UX and product, and over the years, transitioned to becoming a data & AI product manager. ” Shelly Shmurack Data & AI Product Manager, Aspectiva, a Walmart Global Tech company.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. Which industries are the attendees from?

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

ProductPlan

NOVEMBER 2, 2021

Our customers span across thousands of organizations ranging from smaller, growth-stage startups to Fortune 500 global enterprises. In particular, we’ve observed customers struggling to democratize access to the artifacts & insights that inform prioritization and go-to-market. Change is Afoot. Embracing digital transformation.

Data Visualization 84

Data Visualization Reporting Tools Analytic Tools Research Software 84

Userzoom

NOVEMBER 6, 2019

Alfonso de la Nuez, UserZoom’s Co-founder and Co-CEO, discusses how we now live in a world of digital experiences and in order for modern companies to survive, they need to democratize UX insights throughout the entire organisation. . All right, so are we ready to democratize the UX insights? Thank you for joining us.

Research Software 68

Research Software User Testing Product Research UX 68

Indicative

JANUARY 13, 2021

Today’s data landscape is an emerging one. Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. Leading CDP platforms and how to choose one.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Indicative

JANUARY 13, 2021

Today’s data landscape is an emerging one. Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. Leading CDP platforms and how to choose one.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52