The Product Coalition

MARCH 6, 2019

How are consumer and enterprise products intrinsically different? Having had experience developing and launching B2B and B2C products, it made me think about the differences between these two different product categories. #1 Whereas B2C products cannot be customized for your 100+ or 10000+ end customer base.

B2C 60

B2C B2B Customer Experience Enterprise 60

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

The Product Coalition

JANUARY 27, 2024

There’s a clear distinction between technical and business-oriented roles, as well as between those focused on B2C and B2B markets. I will share my insight about the implications for the product team for both cases. Product-Led strategy: User-Centric Approach, Customer-Centric Metrics Focus on self-service onboarding and scalability.

Feedback Software 132

Feedback Software Analytic Tools Onboarding KPIs B2B 132

Revulytics

SEPTEMBER 18, 2019

In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details. In his webinar, experienced B2C and B2B product leader Tim Herbig , author of Lateral Leadership: A Practical Guide for Agile Product Management , shows how to be a data-informed product manager.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

The Product Coalition

JUNE 11, 2022

This attitude is less prevalent in the B2C world as they are hyper-aware of and interested in addressing the pain of change. Early in my career, I led the implementation of a supply chain analytics module from SAP (enterprise resource planning software). The analytics module sat on top of a software platform we already used.

Customer Experience 142

Customer Experience User Testing Data Visualization Analytic Tools 142

Userpilot

NOVEMBER 16, 2022

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. There are four main benefits to B2B marketing automation: reduced customer churn , increased customer lifetime value , better data collection, and reduced marketing costs. Data collection automation.

Feedback Software 98

Feedback Software Analytic Tools B2B Embedded Analytics 98

Userzoom

DECEMBER 20, 2017

At the start of 2017 I made several predictions about UX design and research. Below is a recap of how my 2017 predictions (from Jan of this year) turned out. I had predicted that we would see some increase in qualitative, fast, iterative usability studies in 2017. I had predicted a growing need for Competitive UX Benchmarks.

Data Visualization 50

Data Visualization User Testing Research Software Customer Experience 50

Product Management Unpacked

JULY 11, 2019

When I started in product management in the mid-1980s, most product managers were hired to work in traditional B2C businesses, which is where the idea of product management originated. Product managers were difficult to hire even when the need for talent was coming more specifically from enterprise and B2C software and technology companies.

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Education Automotive B2C Product Management 217

Gainsight

JULY 20, 2022

The use case for each model will vary based on the company, but regardless, segmentation is a powerful tool. Segmenting helps Product teams understand who their users are and gives them insights they can use to create targeted, user-centric product experiences. . What do I do with user segmentation data? Dive into the analytics.

Analytic Tools 59

Analytic Tools Customer Experience Data Visualization Customer Feedback 59

Userpilot

APRIL 29, 2021

That’s why KBCM reports that nearly 20% of SaaS companies have an average contract length of less than one year. Fortunately, there is quite a selection of customer onboarding tools and platforms available on the market to simplify the implementation of onboarding processes for your SaaS product. Why is customer onboarding important?

Analytic Tools 52

Analytic Tools Feedback Software Reporting Tools Data Visualization 52

Mind the Product

MARCH 11, 2020

Our product helps businesses (especially in financial services) use natural language processing to get information and insights from their documents at scale. This area has a special blend of pure product, operations and tech that doesn’t seem to be as prominent in the B2C world. My Career Experience.

Research Software 98

Research Software B2C Artificial Inteligence Customer Experience 98

Gainsight

MAY 14, 2020

These game-changing speakers shed light on how they are using Gainsight to structure their Customer Success organizations, use data to drive processes, solve customer problems, and deliver results for their customers. First is planning your ride, so in the case of Gainsight, it is determining your data structure early.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

The Product Coalition

MARCH 23, 2022

While this article focuses on startups in B2B markets, we can extend it to B2C and B2B2C, while some considerations might be different. While the SAAS model has disrupted this thought process, enterprise software very much depends on forward integrators. Owning versus leasing of network equipment was another decision point required.

Startups 130

Startups Fractional CTO Technical Review Software Review 130

Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A video of someone pretending to upload data?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. Take email automation tools.

User Testing 98

User Testing Reporting Tools B2C Onboarding KPIs 98

The Product Coalition

JANUARY 24, 2021

OKRs are an amazing tool to drive business success. So you will see things like “release a mobile app”, “add analytics”, “integrate with [a certain platform]”. In B2C companies, this often translates into initiatives with a very rough guesstimation of how much ARR will each initiative bring. Starting with OKRs is easy.

Analytic Tools 185

Analytic Tools Customer Experience B2C Enterprise 185

The Product Guy

AUGUST 13, 2020

Being a product manager in a B2B service company, the question was particularly difficult to answer. It is a good tool to have and can be used over and over again. . In a service as a product company, there are not consistently clear starting and finishing lines for product management. More About The Product Mentor.

Product Management 163

Product Management Product Manager Research Software Feedback Software 163

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

Userpilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. Enable self-service support through a resource center. Data from First Page Sage found that opt-out trials had a conversion rate of 48.8% (compared to only 18.2% The average conversion rate for SaaS companies varies between 18.6%

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Product Talk

MAY 13, 2020

By the time you see revenue (or a lack of it)—whether it’s in a dashboard, cash in the bank, or a cancellation notice from a churned customer—it’s too late to take corrective action. We will sell into new customer segments (from SMBs to Enterprises or from parents to grandparents). What is a lagging indicator?

Product Research 354

Product Research User Testing Customer Experience Feedback Software 354

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Gainsight

FEBRUARY 4, 2021

David Kellogg, the prolific and profound SaaS CEO who writes Kellblog, recently shared a set of 2021 predictions, which included this gem : Net dollar retention (NDR) becomes the top SaaS metric , driving companies towards consumption-based pricing and expansion-oriented contracts. Turning Insights into Action.

Analytic Tools 72

Analytic Tools Onboarding KPIs Data Visualization Customer Experience 72

Mind the Product

APRIL 10, 2017

Personally, I can’t stop thinking about the pain that this new reality – the one that comes after Agile – is going to cause a lot of enterprise companies. Rather, it’s the way it was introduced to the enterprise. Once you road-test this you will see the byproduct is actionable data that empowers the team.

Agile 194

Agile Research Software Product Research Customer Experience 194

Gainsight

MAY 4, 2023

In the not-too-distant past, communities were primarily viewed as a way of scaling Support or reducing costs for B2C enterprise companies. Even before they started using Gainsight as a community platform, they already had a great community built around Sales Data and Strategy. That’s community-building from Day 0.

Feedback Software 52

Feedback Software Customer Experience User Testing Product Research 52

Amplitude

NOVEMBER 2, 2018

It wasn’t long before Andrew broke into the startup world while running the data and catalog team at Instacart. After witnessing firsthand the strong relationship between analytics, product, and performance, Andrew grew a passion for making data integration a top priority for everyone–even for traditionally non-technical roles.

Data Visualization 53

Data Visualization Analytic Tools Technical Review Product Management 53

Product Innovation Educators

MAY 7, 2018

It’s titled Building Products for the Enterprise. The authors join this episode to discuss how product management is different for enterprise software products, including: Differences in consumers from B2B and B2C. How the scale of enterprise customers impacts product work. The impact a direct sales team has.

B2B 48

B2B Analytic Tools B2C Enterprise 48

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management. View the live stream…. About The Product Mentor.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Coalition

FEBRUARY 18, 2019

In the business world, “vaporous” is an insightful description of the Toyota Production System. The MVP approach in its most extreme state is where you have millions of B2C users who will test something out, provide feedback, and keep using while it improves. 3) What if your user base is neither large nor forgiving?

Agile 61

Agile Product Research Data Visualization User Testing 61

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management. View the live stream…. About The Product Mentor.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

Business of Software Conference

DECEMBER 14, 2023

Rule Worth Breaking #5: You shouldn’t make big decisions without substantial data to back them up. Remember, our customers are big: It’s enterprise software, it’s people like Adobe and Intuit and Cisco and Qualcomm – those are all our customers. How to Break This Rule: Trust your inexperienced gut. We can barely get our arms around it!

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Intercom, Inc.

NOVEMBER 7, 2019

Creating a new product category also creates a plethora of challenges – from spotting the right market niche to convincing customers that yours is a service they need. We know that often, innovation in the B2C world tends to translate a few years after into the B2B world. Short on time? But what does it mean?

Feedback Software 162

Feedback Software Marketing User Testing Finance 162

The Product Guy

JULY 12, 2018

This doesn’t mean sending out surveys to users, getting secondhand feedback from your sales or client services teams, or even listening to recordings. These channels are valuable and a product manager should use these types of data, but none of these can replace the value and importance of one on one customer conversations.

Customer Feedback 103

Customer Feedback User Testing Product Management Product Manager 103

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mind the Product

JUNE 28, 2018

Is there a difference between developing an enterprise and a consumer product? In both cases your software product is used by humans, but an enterprise is a legal entity, while a consumer is a person. And the fact that an enterprise is a legal entity makes product management for enterprise products a little different.

B2C 137

B2C B2B User Testing Feedback Software 137

Good Product Manager

MARCH 29, 2016

In this SiriusDecisions blog post , I share some insights from our research, including whether product managers and marketers felt they had a consistent process for understanding, prioritizing and applying needs, and what their roles and responsibilities were for uncovering needs. Great insight from @danatherrien https://t.co/GToygEySYG

Events 84

Events Product Research User Testing Customer Feedback 84

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management. View the live stream…. About The Product Mentor.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60