Mironov Consulting

JUNE 27, 2020

That might seem obvious or naïve, but recent conversations with several B2B/enterprise clients suggest that it’s actually controversial. For context, enterprise tech companies tend to have a small number of large deals each quarter that really matter. ( B2B is lumpier than B2C.). A video of someone pretending to upload data?

User Testing 137

User Testing Customer Experience Weak Development Team Enterprise 137

Gainsight

MAY 14, 2020

These game-changing speakers shed light on how they are using Gainsight to structure their Customer Success organizations, use data to drive processes, solve customer problems, and deliver results for their customers. First is planning your ride, so in the case of Gainsight, it is determining your data structure early.

Data Visualization 52

Data Visualization Feedback Software Customer Feedback User Testing 52

Userpilot

FEBRUARY 7, 2024

B2C companies tend to have higher trial conversion rates but lower customer lifetime values. Enable self-service support through a resource center. Data from First Page Sage found that opt-out trials had a conversion rate of 48.8% (compared to only 18.2% The average conversion rate for SaaS companies varies between 18.6%

Customer Experience 52

Customer Experience User Testing Onboarding KPIs B2C 52

Business of Software Conference

DECEMBER 14, 2023

As Gail Goodman said in her 2012 BoS talk, ‘ The Long, Slow SaaS Ramp of Death ’, these are all just mirages along the pathway to software company profitability. Rule Worth Breaking #5: You shouldn’t make big decisions without substantial data to back them up. He connects this story to building a software company.

Software Review 64

Software Review Weak Development Team User Testing Customer Experience 64

Usersnap

FEBRUARY 14, 2023

In this article, we’ll share tips and advice all about SaaS go-to-market strategies , with questions to ask, things to consider, and data to research so you can start your commercial enterprise on the right footing. Every business offers different services; thus, every GMT strategy will differ. Let’s dive in!

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

The Product Guy

APRIL 4, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management. Vikas started his career as software developer with Siemens.

Analytic Tools 107

Analytic Tools Research Software CTO Coach Development 107

The Product Guy

MAY 15, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management. Vikas started his career as software developer with Siemens.

Analytic Tools 90

Analytic Tools Research Software Product Strategy CTO Coach 90

The Product Guy

MARCH 2, 2017

The Product Mentor is a program designed to pair Product Mentors and Mentees from around the World, across all industries, from start-up to enterprise, guided by the fundamental goals… Better Decisions. Paul Hurwitz Director of Active Analytics, ActiveHealth Management. Vikas started his career as software developer with Siemens.

Analytic Tools 60

Analytic Tools Research Software CTO Coach Fractional CTO 60

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. What’s Enterprise? Business-to-consumer (B2C) targets individuals and families. Another fuzzy line divides SMB (small/medium businesses) from enterprises. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mironov Consulting

FEBRUARY 6, 2020

I’m often asked what KPIs B2B/enterprise product folks should use, or what OKRs they should choose. Why KPIs from consumer companies don’t fit well with B2B/enterprise. A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Melissa Perri

MAY 5, 2016

Watching and waiting for the numbers to go up in Google Analytics, only to be let down again. As I continued to use these methods as a Product Manager in enterprises and other more mature companies, I had to customize both my definition and the practice of building Minimum Viable Products. So, we had to build a software solution.

User Testing 120

User Testing Feedback Software Research Software Customer Experience 120

The Product Coalition

FEBRUARY 15, 2021

All startups built double-sided marketplaces, serving B2C as well as B2B customers. Therefore, the first question any aspiring agile startup should answer for itself is simple: is it a sales-driven, product-driven, or tech-driven enterprise? ‘Fast-growing’ in the sense of this article refers to startups of at least 200 staff strong.

Agile 177

Agile Startups Technical Review Software Review 177

Mironov Consulting

JULY 27, 2023

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

Information 98

Information Weak Development Team Reporting Tools Technical Review 98

The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. B2B PMs focus on the professional buyer persona , and their customer data relies on industry news, site visits, and industry trends. Both require hard and soft skills to become an adept product manager.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Intercom, Inc.

JULY 9, 2020

When taken in the context of his ‘coming of age’ alongside SEO it’s little wonder that his insights on the topic are worth hearing. We hear Kevin’s predictions for the future of SEO and why keywords might not be as important as we think. And I would say I have a very analytical and ambitious mind.

Analytic Tools 199

Analytic Tools Research Software Data Visualization Technical Review 199

Business of Software Conference

NOVEMBER 26, 2018

We’ve used NPS to gather evaluation data for the conference for a seven years. Rahul Vohra (Founder/CEO, Superhuman) – The Product-Market Fit Engine from Business of Software Conference. Want us to let you know about new talk videos, speaker AMAs, Business of Software Conference and other event updates?

User Testing 103

User Testing Product Marketing Engineering Feedback Software 103

Intercom, Inc.

MARCH 8, 2018

In a time where buyer behavior has rendered cold calling nearly obsolete, successful sales prospecting begins with using tools like live chat and social media to build relationships. Dan: I’ve been in enterprise sales now for 18 years. The only exception is some B2C work with financial services and insurance companies.

Research Software 186

Research Software Feedback Software Reporting Tools User Testing 186

Revulytics

DECEMBER 16, 2019

Glassdoor named Product Manager the fifth best job out of 50 in America, with more job openings than data engineers and DevOps engineers. Other attendees tend to be from business analytics, UX & design, development & engineering, and project management departments. Which industries are the attendees from? September 10, 2019.

Analytic Tools 76

Analytic Tools CTO Coach Research Software Technical Review 76

Userzoom

NOVEMBER 6, 2019

Alfonso de la Nuez, UserZoom’s Co-founder and Co-CEO, discusses how we now live in a world of digital experiences and in order for modern companies to survive, they need to democratize UX insights throughout the entire organisation. . All right, so are we ready to democratize the UX insights? Thank you for joining us.

Research Software 68

Research Software User Testing Product Research UX 68

The Product Coalition

OCTOBER 5, 2021

Whether you are a large enterprise with vast resources or a startup with a limited budget, it’s common to find that you have product development problems that are either not identified or not properly addressed. Teams that have mixed reporting lines can find themselves pulled apart by competing instructions and priorities.

Weak Development Team 151

Weak Development Team Reporting Tools Research Software Feedback Software 151

Indicative

JANUARY 13, 2021

Today’s data landscape is an emerging one. Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. While CDPs collect all customer data , DMPs do not.

Analytic Tools 80

Analytic Tools Research Software Customer Communications Data Visualization 80

Indicative

JANUARY 13, 2021

Today’s data landscape is an emerging one. Month over month, quarter over quarter, organizations are learning to more effectively harness and democratize customer data in furtherance of their business goals. The Customer Data Platform market is no exception. While CDPs collect all customer data , DMPs do not.

Analytic Tools 52

Analytic Tools Research Software Customer Communications Data Visualization 52