Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

JULY 5, 2022

Incremental innovation is a process of gradually modifying a company’s existing products or services through small improvements. Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. What is incremental innovation?

Feedback Software 98

Feedback Software Analytic Tools Research Software Product Research 98

Gainsight

JULY 6, 2023

B2C technologies have trained users to expect a cohesive omnichannel experience, almost automatically. When you move between your laptop and phone, you expect apps like Spotify to remember you, right? Instead, create a strategy where a combination of user behaviors and attributes triggers in-app guidance.

Analytic Tools 52

Analytic Tools Data Visualization Customer Experience Customer Feedback 52

Userpilot

SEPTEMBER 10, 2022

Involuntary churn vs. voluntary churn: How do they affect SaaS businesses? In the business world, there’s a term used to describe the rate at which customers stop using a product or service — customer churn. You can reduce involuntary churn by prompting payment reminders in-app or through email. What is involuntary churn?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience User Testing 98

Userpilot

FEBRUARY 5, 2024

How you increase trial-to-paid conversion rate determines how good your SaaS model is. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%. What is a good trial conversion rate for SaaS? Roughly, a 15% conversion rate is good enough for opt-in free trials in B2C.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Userpilot

FEBRUARY 18, 2021

Personalization in SaaS is such a minefield. But doing personalization in SaaS *right* is a rare skill that very few businesses seem to have mastered. I’ve recently noticed several big B2C and B2B brands have jumped on the personalization bandwagon. Why The *Right* Personalization Matters So Much in SaaS?

Analytic Tools 98

Analytic Tools Software Review Data Visualization Customer Experience 98

Revulytics

SEPTEMBER 18, 2019

Revulytics sponsors a series of Product Management Today webinars featuring innovative ideas from top software product management thought leaders. In these blog posts, we ask the presenters to share their insights - we encourage you to watch the full on-demand webinars for even more details.

Data Visualization 75

Data Visualization User Testing Information Product Research 75

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? In this ultimate guide for product growth, we’ll walk you through everything you need to know about product-led growth and how to implement it for your SaaS. The term was originally coined in the 2010s for self-serve SaaS businesses.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

The Product Coalition

APRIL 15, 2019

Tooling for your product team is a necessity. It often gets overlooked or tools are quickly chosen because we are so focused on the challenges in our own products. But, getting tooling right helps get better results faster. Integrates with your project management tool A word about integration. Roadmunk , ProdPad.

Data Visualization 60

Data Visualization Analytic Tools Research Software Feedback Software 60

Userpilot

SEPTEMBER 14, 2023

You can automate dunning emails with tools like Recurly, Chargezoom, Pelcro, BluLogix, and Chargebee. Integrating your CRM with a product adoption solution can help you combine your dunning emails with in-app billing reminders. The dunning process helps resolve the billing error so the subscription isn’t terminated.

Analytic Tools 104

Analytic Tools Data Visualization Customer Experience User Testing 104

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Reporting Tools 98

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. It is not uncommon for today’s marketer to make generous use of data science to draw more from behavioral data. There have always been different data types to influence a B2B marketer’s future marketing strategies.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

DemandMatrix

JUNE 21, 2018

Decoding and understanding customer behavior has always been a priority for both B2B and B2C marketers. It is not uncommon for today’s marketer to make generous use of data science to draw more from behavioral data. There have always been different data types to influence a B2B marketer’s future marketing strategies.

Data Visualization 40

Data Visualization Analytic Tools Technical Review Marketing 40

Userpilot

JUNE 22, 2021

What to consider when offering self-service. Three key strategies for building customer success and reducing support strain are: providing customer-centric onboarding, offering self-service and automated assistance, and gathering and implementing customer feedback. How do customer success strategies reduce strain on support?

User Testing 52

User Testing Customer Feedback Feedback Software Customer Experience 52

The Product Coalition

MARCH 28, 2022

Additionally, ensure that the CTA is highly visible, by ensuring it is visually clear (above the fold, contrasting colour, large enough,…) and easy to interact with (large enough tap size, enough padding, …). Try to word the error messages in a neutral tone and provide customers with an idea of how to fix the issue.

Customer Experience 128

Customer Experience User Testing Data Visualization Messaging 128

Userpilot

MARCH 21, 2024

Creating customer profiles helps you better understand your target audience, enabling you to attract more product-qualified leads , provide personalized customer service , and drive retention. User sentiment data regarding the positive and negative emotions the user experiences while interacting with your brand.

Data Visualization 105

Data Visualization User Testing Customer Experience Customer Feedback 105

Amplitude

DECEMBER 6, 2020

In leveraging your existing behavioral data, you can also design meaningful experiences within your product, deliver personalized messages to your users, and run well-informed experiments to improve how you acquire, engage, and retain your users. What is the Customer Lifecycle? What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Intercom, Inc.

DECEMBER 12, 2018

Known as the Martech 5000 — nicknamed after the 5,000 companies that were competing in the global marketing technology space in 2017, it’s said to be the most frequently shared slide of all time. The reasons for this growth – high-velocity economics of software innovation, the migration of money from old media to new media, etc.

Analytic Tools 223

Analytic Tools Research Software Feedback Software Reporting Tools 223

Userpilot

SEPTEMBER 15, 2023

In this article, we’ll go over some concept testing examples from some of the best B2B and B2C brands to help you get started with your strategy. Concept testing helps to build customer relationships, understand customer needs , and gather market research data to drive decision-making. Book a demo and get started!

User Testing 105

User Testing Feedback Software Product Research Analytic Tools 105

Userpilot

APRIL 18, 2024

Funnel and Path exploration are two main Google Analytics reports for tracking conversion path performance. In SaaS, getting users to value quickly matters a lot, so invest in onboarding and self-service support. Userpilot is a product onboarding platform that can help you with that. Book the demo to find out more!

Data Visualization 105

Data Visualization Analytic Tools Feedback Software Marketing 105

ProductPlan

JANUARY 17, 2023

Can’t I just use my knowledge of the customer’s domain to create create solutions to their problems?” What Jobs and Ford both understood is that asking customers what they want, asking them for the solution itself, can lead you down the wrong path. The key is to understand why they need new solutions. question obvious.

B2B 59

B2B User Testing Customer Feedback Customer Experience 59

Userpilot

APRIL 18, 2024

Also, it helps tailor your marketing efforts, so your messaging aligns with each segment. Customer segmentation examples include age, gender, location, language, industry, behavioral data , company size, values, interests, and more. Next, collect customer data as you can only create segments based on this data.

Data Visualization 103

Data Visualization Analytic Tools Feedback Software Customer Experience 103

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. Interested?

Feedback Software 98

Feedback Software Research Software Analytic Tools User Testing 98

The Product Coalition

MARCH 14, 2023

Know Your Customer (KYC) in mobile app banking is designed to protect financial businesses against crimes like fraud and money laundering. On the user’s side, it’s a process where they need to verify their identity, address, and purpose of using the app. Analyze your KYC funnel as user behavior data rolls in 4.

User Testing 139

User Testing Analytic Tools Data Visualization Research Software 139

The Product Coalition

FEBRUARY 6, 2020

After all, when you know exactly what metrics are growing, what market leaders are betting on, how and what budgets are spent, what marketing solutions are chosen, what practices should be implemented and what to focus on in the near future, life becomes better. China is the only region where data analytics is not on this list.

Data Visualization 78

Data Visualization Research Software Reporting Tools Analytic Tools 78

Userpilot

OCTOBER 15, 2022

Want to improve your SaaS retention rates and looking for B2B customer experience best practices to get started with? B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important. Look no further!

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

SEPTEMBER 23, 2022

If you’re in charge of your SaaS company’s growth management, you’re likely dealing with a churn reduction nightmare. Customer churn is a big problem in SaaS companies where monthly recurring revenue is a necessity and buyers have multiple options. Book a demo to learn how! What is customer churn?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Research Software 52

The Product Guy

JUNE 18, 2020

The objective is to receive feedback and prioritize it internally against (1) company objectives (2)customer pains/experience (3) Quarterly Product OKRs and ship out solutions. . A feedback loop is: part of a system in which some portion (or all) of the system’s output is used as input for future operations. Get Insights.

Product Research 165

Product Research Feedback Loop Feedback Software User Testing 165

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Gainsight

JULY 1, 2022

A traditional model based on the marketing and sales funnel no longer works effectively to build sustainable growth for subscription-based SaaS. The solution? PLG achieves these objectives by leveraging product usage data to deliver immersive product experiences at scale. . Chief Technology Officer of PX, Gainsight.

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

Mironov Consulting

SEPTEMBER 14, 2020

They come from professional services groups — which is all bespoke contracts and project management. Or non-software companies — where IT is squeezed as a cost center instead being the company’s main profit center. I think writing software would be fun” isn’t a strong selling point. How many/how long?”

Reporting Tools 145

Reporting Tools Analytic Tools Onboarding KPIs Data Visualization 145

Mixpanel

OCTOBER 20, 2020

This post is written by TWG, a product consultancy specializing in modern application development , data engineering, and product growth. Simply put, data is at the core of good product management. But making the most of the data that organizations collect is a process that’s often hindered by unnecessary complexity.

Analytic Tools 91

Analytic Tools Data Visualization Onboarding KPIs User Testing 91

Mironov Consulting

FEBRUARY 6, 2020

A music streaming service needs different health indicators than an aircraft manufacturer or online ad marketplace or security software vendor or dating app. It’s important to find KPIs that will provide insight into your business and help uncover underlying issues. But metrics aren’t generic. But mortgages next quarter.

B2B 118

B2B Enterprise Onboarding KPIs User Testing 118

Intercom, Inc.

DECEMBER 11, 2018

Channels like live chat and self-service are highly preferred when it comes to customers getting answers to their questions. Crucially, enabling these channels can be just as much a vehicle for sales as it is for customer service. Website visitors who chat pay 13% more than those who don’t, according to our data.

B2C 126

B2C Customer Experience User Testing Product Research 126

Intercom, Inc.

JANUARY 25, 2023

Product-led growth (PLG) has been embraced by SaaS companies of all sizes as a scalable approach to growing a business, but it is especially appealing in times of economic uncertainty and soaring acquisition costs like we’re experiencing today. And for today’s guest, Mickey Alon , that’s the best way to run a sustainable SaaS business.

Analytic Tools 118

Analytic Tools Customer Experience B2B User Testing 118

The Product Coalition

JUNE 20, 2019

Companies like Google or Apple, which are leading the industry to new heights, are well-known for their software and hardware achievements. So people add two and two, and they induce that every single worker must have deep understanding of matters like coding, automating and other complex software engineering topics.

Analytic Tools 61

Analytic Tools User Testing Data Visualization Product Management 61

Userpilot

OCTOBER 7, 2020

When in-app messages are best for driving new feature adoption. It means they have to re-learn how to use your app. What other messaging are you sending users at the same time? With our three factors in mind, it’s easy to build a framework for evaluating channels and messaging. Other channels to think about.

Onboarding KPIs 76

Onboarding KPIs Customer Experience Analytic Tools User Testing 76