The Product Coalition

DECEMBER 12, 2022

One of the biggest challenges that business owners or product managers (PM) face is figuring out what their customers want. Too often, we ask customers what they want, instead of asking what they do. Instead of asking customers what they want, ask them what they do. Your customer is not the solution designer.

User Friction 151

User Friction Feedback Software User Testing Customer Feedback 151

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer. B2B vs. B2C marketing.

B2B 95

B2B User Testing Research Software Analytic Tools 95

UX Planet

FEBRUARY 1, 2024

For example, in a healthcare SaaS product, one persona might be ‘Doctor,’ who needs quick access to patient records, while another could be ‘Administrator,’ who requires efficient data processing tools. This forms the basis of your personas, ensuring they are rooted in real user data.

User Testing 52

User Testing Research Software Feedback Software Analytic Tools 52

Userpilot

MARCH 20, 2024

In-app advertising provides revenue without charging users and should be paired with lead-generation strategies to increase revenue. The product model monetizes user-generated data for targeted marketing , creating revenue without direct charges. The open-source model creates revenue by charging for beyond-the-basics services.

Analytic Tools 59

Analytic Tools Feedback Software Data Visualization Strategy 59

The Product Coalition

JUNE 26, 2022

Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Finding conversations Now you know everything about talking to your customers.

User Testing 115

User Testing Customer Feedback Customer Experience Product Research 115

Userpilot

FEBRUARY 5, 2024

But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? TL;DR Free-to-paid conversion rate measures the proportion of free trial users who upgrade to paid subscribers. For B2C opt-in trials, a 15% conversion rate is considered effective, while B2B targets should aim for 25%.

Feedback Software 52

Feedback Software User Testing Data Visualization Analytic Tools 52

Product Talk

SEPTEMBER 20, 2023

The opportunity solution tree helps visualize all the work that goes into continuous discovery. And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them.

Data Visualization 250

Data Visualization Analytic Tools Research Software Product Research 250

Gainsight

SEPTEMBER 5, 2019

It should come at no surprise that compared to B2C, B2B lags in customer experience (CX). Increased customer expectations, especially when it comes to recurring revenue , mean that B2B companies can’t just drag and drop B2C CX strategies—even mid-touch customers are far too complex and spend far too much in ARR for that to work.

Customer Experience 49

Customer Experience B2B Customer Feedback User Friction 49

Userpilot

APRIL 20, 2022

Freemium users must understand the value of premium features before they can upgrade. Most SaaS companies appeal to FOMO to make free trial users purchase a subscription. Turn insights into action! As much as I’d like all free users to become paying customers, that’s sadly not the case and may never be.

Analytic Tools 87

Analytic Tools Feedback Software Data Visualization User Testing 87

Nulab

SEPTEMBER 22, 2021

Without this knowledge, you could end up sinking hundreds, thousands — or even millions of dollars into a product or service that no one actually wants (looking at you, Google Glass ). What does your typical customer look like? Analyst reports. Define your customer. Who is your audience? Chambers of commerce.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

Mind the Product

JANUARY 8, 2018

In other words, product management is not about making sure products ship on time – it’s about understanding the needs of the customer and defining the right product to meet them. They are masters at sharing insights across the organization and helping everyone to understand the product they are building and why.

Data Visualization 112

Data Visualization Analytic Tools Customer Feedback Product Research 112

Userpilot

FEBRUARY 12, 2021

However, our State of SaaS Product Onboarding study we did in 2020 (2021 report coming soon!) Of the 1000 companies we signed up for to study their onboarding, 73% of B2C companies offered a free or freemium product, and 86% of B2B brands offered a free trial instead of freemium. found something interesting to add to this debate.

User Testing 98

User Testing Reporting Tools B2C Customer Experience 98

Userpilot

MARCH 21, 2024

How do you even know if you have no clue what your ideal customer looks like? That’s why you need a customer profile template. Read on to find out the different types that make a customer profile, how you can create a customer profile template in 5 steps, and some customer profile examples.

Data Visualization 93

Data Visualization User Testing Customer Experience Customer Feedback 93

Ronke PM

APRIL 5, 2023

In bringing a product experience with actual customer value to the market, we must have individuals from all walks of life to foster creativity, breakthrough advancements, and imagination to meet our customers where they are. Our customers represent an ever-changing demographic with evolving needs.

Leadership 52

Leadership User Testing Product Management Product Manager 52

Amplitude

DECEMBER 6, 2020

If all users of your audience were exactly alike, your customer lifecycle and tech stack would be simple: . You’d only need one marketing channel to find your users. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. .

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

Userpilot

JULY 26, 2021

Product growth is a go-to-market strategy that uses the product to drive user acquisition, activation , conversion, and retention. Being product-led means using product-led marketing like pain point SEO, product-focused sales enablement documents, and case studies showing customer success with your product.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

JANUARY 25, 2021

Contrary to conventional wisdom, for B2B SaaS, you don’t need to fill in every little detail about your user like their favorite food or where they went to school to create a user persona – it’s not a dating profile. You can get an accurate picture of your ideal user just by asking three questions: Who are they?

Analytic Tools 54

Analytic Tools Research Software User Testing Customer Experience 54

Bain Public

NOVEMBER 21, 2022

At INDUSTRY, you can learn the latest methods, tools, and frameworks used to build, launch and scale world-class software products through webinars, interviews, and scheduled conferences throughout the year. For example, for WatchMojo , they have an internal tool [ Unity ] but they aren’t selling it to customers.

Research Software 52

Research Software B2C User Testing Customer Experience 52

Userpilot

AUGUST 30, 2021

Which product analytics tools should you be using? How many analytics tools do you need? And what type of analytics really matters for a product marketing manager? By the end, you'll know the only type of analytics tools you really need as a PMM. What is product analytics?

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Reporting Tools 90

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. TL;DR A conversion path is a sequence of actions a prospective customer takes. A well-designed conversion path guides customers with relevant information and prompts them to act. Hence this guide.

Data Visualization 82

Data Visualization Analytic Tools Feedback Software Marketing 82

The Product Coalition

JUNE 4, 2016

Spectacular & Dangerous Road on Earth- Tianmen Mountain Road, Zhangjiajie, China ( [link] ) When we talk about product management in tech, usually we don’t explicitly distinguish between B2C and B2B. For type of product, B2C and B2B is just the first layer. Inside B2C / B2B, it can still be very different.

B2B 60

B2B User Testing Technical Review Customer Feedback 60

ProductPlan

AUGUST 23, 2022

No matter how you define product management, customers should always be at the center of things. Product managers try to solve customer problems, address customer pain points, add value for customers, etc. Empathy in product management spans wider than seeing which buttons customers click.

User Testing 52

User Testing Research Software Feedback Software Product Management 52

Userpilot

APRIL 18, 2024

Looking for the best customer segmentation examples? It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Segmenting your customer base offers several benefits, including improved personalization , retention, and customer loyalty.

Data Visualization 78

Data Visualization Analytic Tools Feedback Software Customer Experience 78

Userpilot

NOVEMBER 25, 2021

One of the most powerful tools at your disposal in SaaS is in-app feedback surveys. If you can collect, interpret, and act on data that your users are sharing about their successes, problems, and how they feel about your product in general, you have a recipe for exponential customer growth and long-term user retention.

Feedback Software 92

Feedback Software Analytic Tools Data Visualization User Testing 92

Radical Product

NOVEMBER 30, 2018

It could be through the work of your non-profit, the research you’re conducting, through freelance services you’re offering, or even by remodelling the kitchen for your family. Consequently, you can apply product tools (Vision, Strategy, Roadmap, Execution and Measurement) to any product you’re building, to create change more effectively.

User Testing 40

User Testing Data Visualization Research Software Feedback Software 40

Userpilot

JANUARY 9, 2023

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Customer and market research that goes into building product personas also drives feature development.

Feedback Software 85

Feedback Software Research Software Analytic Tools User Testing 85

Mixpanel

FEBRUARY 2, 2021

Before we get into the details behind our strategy and approach, here’s a quick overview: An expanded data limit on our Free Plan, from 1,000 MTUs to 100,000 MTUs (or up to 100M events per month), representing an increase of 100x. No more data history limits on all new Free, Growth, and Enterprise Plans. All customer-centric approach.

Data Visualization 94

Data Visualization Analytic Tools User Testing Research Software 94

Userpilot

MAY 26, 2024

They’re pivotal in transforming interest into sales, setting the stage for the comprehensive insights ahead. Key takeaways The marketing funnel in B2B SaaS guides potential customers from awareness to customer retention , focusing on streamlining the customer journey through various stages, including TOFU, MOFU, and BOFU.

Analytic Tools 52

Analytic Tools Feedback Software User Testing Data Visualization 52

The Product HQ

FEBRUARY 6, 2023

Spend time focusing on the challenges or pain points that they experience. From a general point of view, one of the most important roles of a senior product manager is to research, understand, and validate the needs, wants, and demands of their end product users. This is paramount to guarantee the success of any product.

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

Gainsight

JULY 1, 2022

Instead, companies are searching for ways to successfully maximize customer lifetime value by lowering Customer Acquisition Cost (CAC) and improving Net Revenue Retention (NRR)—but do so without drastically increasing spending with high-touch resources. Make the product itself a key player in the customer lifecycle and experience. .

Data Visualization 52

Data Visualization Analytic Tools Research Software Feedback Software 52

The Product Coalition

MARCH 26, 2019

You work on customer discovery with the potential target segment you believe might be facing this problem to validate your hypothesis, propose your solution to the problem and try to figure out if there is a problem-solution fit. the process called customer validation. Once you have understood your customers?—?you

Enterprise 60

Enterprise User Testing Analytic Tools Research Software 60

Userpilot

MARCH 28, 2022

The goal of any marketing strategy is to attract and convert members of your target market into paying customers. It can also help foster trust with customers and is cheaper to create and maintain than other forms of marketing like paid ads. Content marketing vs product marketing? Do you think there are the same? Definitely not!

Product Marketing 88

Product Marketing Marketing Research Software Feedback Software 88

Userpilot

OCTOBER 7, 2020

Answer: How important is it to get users using this feature as opposed to anything else? How much value can it drive for users and for you? What do your in-app analytics show about the effectiveness of previous announcements and attempts to drive new feature adoption? 3 Focus on One Single Point. Source: drift.com.

Onboarding KPIs 75

Onboarding KPIs Customer Experience Analytic Tools User Testing 75

Userpilot

SEPTEMBER 20, 2021

But it's part of a new business model that previously sales-led companies are using to achieve rapid growth and higher customer satisfaction ratings at a lower customer acquisition cost. The key is helping users realize the ongoing value of a product as quickly as possible. It’s called product-led growth.

Analytic Tools 82

Analytic Tools Research Software Feedback Software Onboarding KPIs 82