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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. It integrates with Userpilot, so you can embed the AI videos directly into your UI elements. What is the difference between B2B and B2C marketing automation? What is B2B marketing automation?

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

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16 Best Product Growth Tools For SaaS Companies in 2024

Userpilot

Userzoom is the best user and product research tool. Here are the best product growth tools for user behavior analytics: Google Analytics is the best for analyzing the customer journey across web channels. Mixpanel is the best product analytics tool for visualizing customer data. Funnel analysis on Userpilot.

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15 B2B Customer Experience Best Practices For Driving Sustainable Business Growth

Userpilot

B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

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How Product Managers Should Define and Use The Product Persona

Userpilot

We also look at the process of building a product persona, the data you need to collect, and some user persona examples that you can use for your SaaS. Product personas are fictional characters that represent real users. Start by collecting basic user details via user persona surveys at sign-up. Interested?

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Best Types Of App Feedback To Collect In SaaS [+Best Tools]

Userpilot

By setting up the right surveys and micro-surveys at the right points in user journeys, you can use in-app feedback to stop churn, encourage referrals, fix pain points, and improve user sentiment. Collect feedback on satisfaction and user experience with CSAT and CES surveys. Users then decide whether or not to give it.

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20 Best SaaS Landing Pages and Why They Convert So Well

Userpilot

Highlights: Short and effective copy Contact form as the central element Social proof Humanizing images Personalizes user experience 2. The landing page above focuses on Airtable’s interface designer and gets straight to the point on what users need to know. Airtable Airtable landing page. Asana Asana landing page.