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B2B Marketing Automation: 12 Effective Ways to Grow Your Business

Userpilot

B2B marketing automation is more complex than B2C since the B2B sales cycle is longer and often involves more than one persona. It integrates with Userpilot, so you can embed the AI videos directly into your UI elements. What is the difference between B2B and B2C marketing automation? Advanced analytics.

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15 B2B Customer Experience Best Practices For Driving Sustainable Business Growth

Userpilot

B2B customer experience is all of the interactions that a customer has when interacting with a business-to-business (B2B) company. B2B customer experience differs from B2C because it’s rooted in building trust over the long term. B2C sales cycles are shorter so factors like speed are more important.

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Product Analytics Metrics: What To Track & How To Optimize Them?

Userpilot

Wondering which product analytics metrics you should track and improve to increase your product growth ? You must select the right product analytics metrics to serve as KPIs (Key Performance Indicators) for your product development process. What is Product Analytics? What is The Importance of Product Analytics?

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How Product Managers Should Define and Use The Product Persona

Userpilot

Both product personas (B2B) and user personas (B2C) describe somebody who users the product while buyer personas describe those who decide to buy products. The term user persona is mostly used in B2C while product persona is more common in B2B contexts. Works with: Manages a team of developers, UX designers, and QA engineers.

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Best Types Of App Feedback To Collect In SaaS [+Best Tools]

Userpilot

It differs from product analytics – the data you collect about what users are actually doing in your app – insofar as you ask for feedback at certain touchpoints. Feedback is not collected automatically like analytics data. It’s usually expressed as a percentage rate of those surveyed reporting a “satisfied” response.

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20 Best SaaS Landing Pages and Why They Convert So Well

Userpilot

Last but not least, the landing page also has an FAQ section as a self-service resource for prospects who are still on the fence and want to learn more but aren’t ready to reach out yet. Highlights: Clean hero section Highlighted benefits Product screenshots Self-service resources 3. Asana Asana landing page.

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Alfonso de la Nuez on ‘Why and How to Democratize UX Research’

Userzoom

Alfonso de la Nuez, UserZoom’s Co-founder and Co-CEO, discusses how we now live in a world of digital experiences and in order for modern companies to survive, they need to democratize UX insights throughout the entire organisation. . All right, so are we ready to democratize the UX insights? Thank you for joining us.