Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. However, getting the attention of your target customers with B2B marketing strategies is a lot harder. The B2B customer journey tends to be longer than that of an individual consumer. B2B vs. B2C marketing.

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Inbound works really well for smaller SaaS businesses, whether B2B or B2C. Remember, the biggest thing keeping SaaS businesses from potential customers is the right plan of action. What is enterprise SaaS marketing?

Enterprise 98

Enterprise Strategy Marketing Outbound 98

Lenny Rachitsky

JANUARY 9, 2024

It’s all about talking to customers and learning that you’re building something that’s actually useful. ” Also: I know you’ve heard this advice before, and you’re probably doing it, but if you’re not, make it a point to talk to 5 to 10 potential customers this week.

B2C 96

B2C Customer Experience User Friction User Testing 96

Userpilot

MAY 19, 2021

Gainsight’s Lead Generating Engine With Online Conferences. You will need to serve each prospect differently depending on where they are on their journey to becoming a customer: Step 3. Before we dive into some of our favorite channels out there in 2021, you should first take a look at choosing between inbound or outbound.

Research Software 119

Research Software B2B User Testing Customer Experience 119