The Product HQ

APRIL 20, 2024

Business-to-business (B2B) or business-to-consumer (B2C) product managers (PMs) have mastered various hard skills. These include developing a go-to-market and business strategy, defining the minimum viable product, positioning and pricing the product, and creating status reports and competitive analyses.

B2B 52

B2B User Testing Research Software Analytic Tools 52

Mironov Consulting

JUNE 28, 2018

I’m often asked by B2C product managers how B2B companies are different, or about switching between the two. It’s a more precise, if less emotional, version of a May talk for Lean Product/UX SV meetup. Business-to-consumer (B2C) targets individuals and families. Unstated B2C Assumptions. What’s B2B?

Enterprise 105

Enterprise User Testing Data Visualization Product Research 105

Mixpanel

MARCH 7, 2021

According to TechTalent Charter , women make up only 19% of the tech industry and only 37% of UX and product roles. I became more interested in UX and product, and over the years, transitioned to becoming a data & AI product manager. “I started as a software developer. ” Tal Kailler B2C Product Lead, Gett.

Feedback Software 52

Feedback Software Research Software Analytic Tools Reporting Tools 52

Product Talk

MAY 10, 2023

Ellen: We had done a lot of consumer research upfront because our company started as a B2C. We did focus groups, folks did taxi ridealongs, we did some UX prototype testing, and so forth. Who else at the company was engaging with your customers? Where did that knowledge come from? We just need to build this thing.”

Product Research 130

Product Research User Testing Feedback Software Research Software 130

Sequent Learning

FEBRUARY 2, 2021

About 10 years ago or so, he introduced an illustration… a Venn Diagram that defines product management and the product manager role as the intersection between business, technology, and user experience or UX. I think that’s a really good, clear way of looking at the product manager role in a software company.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Software Review 52

The Product Coalition

JANUARY 31, 2019

Developing a B2C product , our goal was to ship 2 new releases each month. From the early days of our startup , I’ve been putting a lot of effort creating a culture of product shipping. Those are the activities you need to orchestrate in order to become a shipping master.

Customer Experience 71

Customer Experience Agile B2C User Testing 71

The Product Coalition

MARCH 21, 2019

At a large B2C media company, I found that there was an over-arching strategy but it was formulated with little input from each of the business units, which continued to operate independently and never actually made the sacrifices necessary to implement it. The key types of decisions that the team should be implementation decisions?—?who

Analytic Tools 60

Analytic Tools Strategy Technical Review Customer Experience 60

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 81

Feedback Software Research Software Product Marketing User Testing 81

Userpilot

FEBRUARY 20, 2020

With software development becoming cheaper and more and more democratized, the competition in the SaaS market has become fierce. In B2B, purchasing decisions are a lot more rational and less impulsive than in B2C. appeared first on Thoughts about Product Adoption, User Onboarding and Good UX | Userpilot Blog.

Feedback Software 61

Feedback Software Research Software Product Marketing User Testing 61