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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

Lately, I’ve been writing a lot about entirely predictable goal misalignments between the maker side (product, engineering, design) and the go-to-market side (sales, marketing, customer success) of tech firms, especially at B2B/enterprise software companies.  That  This is a must-close.”

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The Great Silence

The Product Coalition

If support teams are focused on arguing with the finance department, that leaves very little time to improve how they deliver exceptional customer service. You can bank on your competitors messing this up, because everyone seems to be. The more we focus inside in unconstructive ways, the lower the return on capital.

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Rules & Tools For Scaling Software Sales | Stephen Allott, Seedcamp| BoS Europe 2018

Business of Software Conference

And I know a lot of fintech that are sort of beached on the year long procurement cycles in big banks. Things like Qualifying the lead properly at the beginning, in fact sales qualification is one of the favorite topic of sales professions and I should add I’m not a sales professional.