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Why Customer-Centricity Matters in Product Management

Ronke PM

Table of Contents What is customer-centricity? Essential customer experiences to consider. Final thoughts Those products that have changed us and made our lives easier, or even enhanced humanity, have that impact and reach because the people who built those products emphasize customer-centricity above all else.

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Product Management in AsiaPac

Mind the Product

Let’s start by examining the product scene in AsiaPac, its ongoing challenges, and the emerging trends. By general consensus product management as a discipline in AsiaPac remains behind the West and the product management role is misunderstood at times. Product Management Expertise. Behind the West?

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How to Increase Customer Lifetime Value with Personalized Retention Marketing?

Userpilot

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? What personalized customer retention strategies are open to you?

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12 KPIs to Measure and Improve Your Fintech App Onboarding

The Product Coalition

If you’re a financial services product manager, you’ll know that crafting an effective fintech app onboarding process is no small feat. Below are some key aspects of the fintech app onboarding process, including 12 KPIs to identify product and feature improvement opportunities.

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How to Build Delightful Products That Drive Customer Stickiness

Userpilot

If you’ve been in the SaaS or start-up space for some time, there’s no way you haven’t heard about ‘delightful products.’ And what can product managers do to build quality products that really delight users ? This happens because users find interactions with the product rewarding.

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How I treat creative copy like a product—using data

Mixpanel

We’ve run dozens of customer interviews, analyzed our competitors, tracked our customer lifecycle, and aligned with the company vision: now we’re finally ready to write copy. It’s absolutely rooted in the empirical data that gives an objective understanding of your customers’ paint points and desires.

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How to Develop an Effective User Adoption Strategy for SaaS Companies

Userpilot

An effective product adoption strategy improves user activation, reduces friction and customer churn , and boosts product success. To build your strategy, use a user adoption strategy template. Start by identifying your target audience and building user personas. Focus on their JTBDs and problems.