Remove Banking Remove Product Management Remove Product Marketing Remove Sales Training
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The Seven-Part Guide to Portfolio Product Management & Marketing

Product Management University

This guide to portfolio product management and marketing answers the following seven questions. What is Portfolio Product Management and How Does It Differ From Traditional Product Management? What are the Core Principles of Portfolio Product Management? Vertical Market Segmentation.

Marketing 130
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Mismatched Expectations: Product Information and Sales Teams

Mironov Consulting

 This post lays out a related challenge: finding a scalable way for product management to support sales organizations rather than individual sales opportunities.   “ BNP Paribas is the largest bank in France.  We  This is a must-close.”

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The Great Silence

The Product Coalition

Why have Product Managers stopped speaking to customers? Very sadly, most product managers I meet today no longer talk directly to customers regularly. I ran a survey with industry insiders and at least 50% of all product managers who responded haven’t spoken to a customer recently. What can be cut first?