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Is It Time For a Product Management Makeover?

Product Management University

What are some key indicators that it’s time for a product management makeover? Just like your home decor or your wardrobe, a product management makeover is in order every few years. For example, if you target high-tech companies, consider the following market dynamics and their implications on your customers.

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How to Create a Revenue Plan With Sales In 5 Steps

Product Management University

If you want to create a revenue plan with sales that gives you a more realistic chance of hitting your revenue targets, give some thought to a broader market strategy where each product plays a role versus a marketing plan for each product. If you’re in product marketing, you know all too well how this works.

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Hey Product Management, Strategic Direction is Yours for the Taking. Here’s How!

Product Management University

If you’re waiting for someone to crown your product management team the kings and queens of strategic direction, you better get a nice comfy chair with all the reclining, heating and massaging accoutrements because you’re in for a long wait! Here’s the thing about product management though.

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The Ideal Product Marketing Candidate for B2B

Product Management University

This sample product marketing job description just might ruffle a few feathers. First, it’s not your typical “get the product off the shelf” job description. Second, there may be people in product marketing roles that don’t meet the requirements. B2B Product Marketing Job Description.

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The Most Basic Rule of Product Positioning – It’s Easy

Product Management University

I learned a lot about product positioning long before I ever stepped into a product marketing role. I think of demos as verbal product positioning. My demos for hospitals naturally took me into a completely different conversation than my demos for banks, manufacturers and other industries. Winning is fun!

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Understanding Product Management

The Product Guy

As I strive towards becoming a product leader, I wanted to understand the best practises in product management and in the process develop my own product philosophy. . This article explores multiple aspects of product management. the Product Manager role is a rather recent phenomenon.

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How to get into product management with ‘the wrong’ background.

The Product Coalition

Strategies for switching into a product management role when you don’t fit the cookie cutter qualifications. Getting into product when you’ve already started your career Product management requires, above anything else, good judgment. It shouldn’t be a prerequisite for product management jobs either.