Product Manager vs Product Marketing Manager

280 Group

Managing the Interrelated Roles and Responsibilities of Product Managers and Product Marketing Managers. Product Management and Product Marketing Management are complementary roles. Regardless, both of these distinct roles are essential to product success. It’s often said that a Product Manager has a more inbound focus, while a Product Marketing Manager has a more outbound focus.

The Phenomenal Product Manager: Product Marketing versus Product Management

280 Group

The article is a synopsis of The Phenomenal Product Manager: Chapter One , written by Brian Lawley. We’ll be using the term Product Manager to refer to both Product Managers and Product Marketers. Inbound (Product Management) spends most of their time with engineering teams and customers, making critical decisions and ensuring that everything gets done to bring customer-focused products to market.

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Why Storytelling Skills For Product Management & Product Marketing Are Essential

Proficientz

Storytelling skills for product management and product marketing are essential because without them, the value context (why the market cares) of what you’re building, marketing and selling is completely masked. Take market requirements for example.

Women in Product Management: Gaining Recognition – You Asked, We Answered.

280 Group

This month, we presented a webinar from our Product Management Leadership series – No Bragging Required: How Women in PM Can Get the Recognition They Deserve. In a few situations, I have had managers who did not want me to connect with people on other teams. I would ask my manager, a trusted peer and mentor. For those who are new to Product Management, invest in time to lean to speak clearly. I have a manager who does not communicate information.

Iterate Your Way to a Top Analytics Product Experience

Speaker: Richard Cheng, Associate Product Manager, Mark43

Mark43 is on a mission to bring public safety data management into the 21st century. To fix traditionally paper-heavy and error-prone processes, they needed a secure and easy-to-use product experience that simplified and unified crime data collection and management. Haarthi Sadasivam, Technical Product Marketing Manager at Looker will join the conversation on best practices.

Brand Identity For Product Management & Product Marketing: 5 Components

Proficientz

Strong brand identity builds trust and motivates people to buy your products and services. In B2B organizations the same concepts apply to product management and product marketing teams for the same reasons. Market & Industry Knowledge.

Career Stories and Advice on Product Management and Product Marketing

bpma ProductHub

By Jennifer Gridley – Have you ever wondered how different people break into Product Management and why they stay? Would you like advice from great Product Managers on how to do the job well? If you answered yes to any of those questions, you’ve… Career Product Management Product MarketingAre you interested in sharing your story and advice with others?

A Guide to Product/Market fit

Mind the Product

The term product/market fit was popularised by the lean startup movement a few years ago and tends to be something we glibly trot out when referring to a runaway success or a miserable product failure. And what is the product manager’s role in maintaining [.].

Product Management 101: Product Marketing

ProductCraft

At the intersection of product, marketing, sales, and customer success sits an increasingly crucial function in any organization. We can think of product marketing as the driving force behind bringing a product to market, but the responsibilities also extend throughout the entire product lifecycle. While product marketing will look different at every company, there are.

Product Marketing vs. Product Management

PMLesson's Ace the PM Interview

So, what’s the difference between a Product Manager (PM) and a Product Marketing Manager (PMM)? Both Product Managers and Product Marketing Managers often work very closely together and share project ownership, they generally have different sets of responsibilities that require different skill sets. PMs are ultimately accountable for the product's success or failure.

Collaborate Better with Your Customer-Facing Teams

Speaker: Hope Gurion, Product Leader Coach, Fearless Product LLC

Customer discovery is the lifeblood of product teams to identify the most important customer needs to solve next. Often it's the Product and UX members of the trio who take lead on facilitating this discovery. But what about other customer-facing teams in an organization? How do product teams best partner with these teams to understand customers’ unmet needs and decide which needs to address next?

Nailing Product/Market Fit by Alan Chiu

Mind the Product

In this talk, Alan Chiu pulls from his experience in product management and as a seed-stage venture capitalist to showcase a variety of case studies on companies who have perfected product/market fit. It’s probably not surprising to hear that there is no silver bullet when it comes to market fit. Using each of these themes as a jumping-off point, Alan drills down with specific questions that get to the heart of what makes up a product.

The Perfect Tango Between Product Marketing and Product Management

ProductCraft

Contrary to that, the intention behind this framing is to highlight the need for product marketing and product management to always be in lock-step with each other. Best Practices Collaboration Communication PM Role PMM Product Teams

Product/Market Fit is Failing Because of Your Company Structure

Mind the Product

Did you know that 42% of startups fail because no one wants to buy their product? For corporations, nearly 80% of new products fail each year for the exact same reason. So why are we still developing products no one wants? Product experts have tried to tackle this issue but they gloss over the impact a company’s structure and leadership team have on product/market fit. Who owns Product/Market fit – Marketing, Sales, or Business?

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The overlap between the two roles is apparent for next products.

Product Marketing or Product Management

Pragmatic Marketing

The job titles product marketing manager and product manager are confusing enough to start raging debates about who does what. From a product perspective, we can simplify this as current products, next products and future products. Current products sustain your business. Next products assure growth and future products assure long-term viability. The overlap between the two roles is apparent for next products.

The Playbook for Achieving Product-Market Fit

Mind the Product

Why Products Fail. One of the main reasons why products fail is because they don’t meet customer needs in a way that is better than other alternatives. That is the essence of product-market fit. In this talk at ProductTank San Francisco, I share advice from my book The Lean Product Playbook on how to achieve product-market fit. The Product-Market Fit Pyramid. My Product-Market Fit Pyramid consists of five layers.

In Search of a Better way to Measure Product/Market fit

Mind the Product

Tech billionaire Marc Andreessen has been credited with bringing the term “product/market fit” into the mainstream lexicon in 2007. During my dealings with investors and product veterans, I’ve often heard that you can always feel when product/market fit is happening. Andreessen too gives us a vivid illustration of what product/market fit feels like in his post: “ You can always feel when product/market fit isn’t happening.

Understanding Product-Market Fit: A Guide for New Product Managers

The Product Coalition

A lot of information and knowledge comes your way when you’re a new Product Manager. But one of the major concepts you absolutely need to get your head around is Product-Market Fit. If you don’t do your research, and understand how your product fits into the market (see what we did there?) What Exactly is Product-Market Fit? Product-Market Fit, in simple terms, is whether or not your product is needed.

What is Digital Product Management?

280 Group

Indeed: What is Digital Product Management? Today’s Mainstream Product Manager. First, let’s recap the role of the Product Manager , which has become increasingly mainstream, and somewhat standardized – initially in tech companies, and steadily more pervasively – over the past 20 years. This is in contrast to other business roles, notably Sales and Marketing, who are chiefly responsible for “getting the products off the shelf”.

7 Best MBA Programs for Product Management

280 Group

While all MBA programs provide business fundamentals, there are a few programs that offer specialized content in Product Management. Below is a list of our favorite MBA programs for Product Managers. Best MBA Programs for Product Managers. #1: Marketing?

Will Just-In-Time Learning Be the New Paradigm For Product Managers & Product Marketers?

Proficientz

For product managers and product marketing managers, a host of real-world situations come to mind where just-in-time learning has tremendous value. A few examples: You’ve recently acquired another company and your executives ask for a comprehensive portfolio analysis to determine the most lucrative markets for the combined companies. You’ve got an idea for a new product and you’re asked to create an MRD.

5 Signs You’ve Achieved Product Market Fit

The Product Coalition

Product market fit also known as PMF is one of the most discussed topics in the startup ecosystem across the World and it remains the… Continue reading on Product Coalition ». product product-marketing marketing product-management product-development

280 Group Proudly Announces New & Innovative Digital Product Management Course

280 Group

Based on real-world practice and success, the Digital Product Management Course provides the right knowledge, tools, and techniques to help Product Managers excel and innovate in today’s digital world. New Approaches For A New Era of Digital Products.

ABM and How It Can Optimize Product Marketing

280 Group

Product marketers driving account-based marketing (ABM) programs operate with a different thought process when it comes to marketing to individual accounts because they think more like sales people. The ABM marketer plays a role supporting sales proposals, and using ABM technology, has the potential to improve conversion rates and shorten sales cycles. ABM vendors claim that ABM delivers the highest ROI of any B2B marketing strategy.[continue

Trailblazing Women in Product Management: Jen Cano, VP and Principal Product Manager at Elsevier

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Jen Cano, VP and Principal Product Manager at Elsevier. View the full list of this blog interview series to learn the stories of more women product leaders.

Voice of the Customer (VoC) Guide for Product Managers [+Template]

280 Group

Therefore, VoC is one of the most fundamental responsibilities in Product Management. Yet, as I survey Product Managers that I work with, they consistently acknowledge that PMs don’t do enough VoC activities. How Does Voice of the Customer Impact Product Management?

Product Management Certificate vs Certification — What’s the Difference?

280 Group

Product Manager now ranks #4 on Glassdoor’s 50 Best Jobs of America for 2020. So, it’s not surprising that over the past few years we’ve seen the number of product management training courses and content available explode. Product Manager Certificates.

Using Return On Marketing Investment to Optimize Product Marketing

280 Group

Product marketing is not an exact science by any stretch of the imagination. However, new ways of objectively measuring and optimizing product marketing effectiveness are significantly changing the game. One of the biggest questions that marketing leadership is being asked by executive management is this: “What return on marketing investment (ROMI) is the company getting for the money they spend?” Product Marketing Data Methodology Metrics

How Product Management & Product Marketing Lead From a Position of Strength

Proficientz

That brings us to the subject of influence among product management and product marketing teams. Those who possess more market knowledge wield far more influence than those who don’t. And that market knowledge is the key to leading from a position of strength. What if product management and product marketing were more knowledgeable on the market collectively than all other disciplines combined? Market Knowledge Defined.

Fake Product Market Fit: The Signs.

NextBigWhat

You either have a product market fit or you build fake metrics to get there (even unintentionally). NextBigWhat’s #Threadmill brings you curated Twitter threads on product, life and growth. A … 0/5 Startups die because of: – Fake Product-Market fit.

The Testing Mindset – How to Find Product/Market fit

Mind the Product

The smarter your investment in testing, the better your chances of product success. Here’s what we’ve learned based on our experience of adopting a testing mindset and seeing your way through innovative product development. Product/Market fit Cannot be Planned. So it’s very important to define your measurements for success, especially when building new products. In the end it is almost always about finding product/market fit.

Using The Bounce Rate Test For Measuring Your Product/Market Fit

The Product Coalition

The bounce rate is the percentage of users who visit a page on your product (for example, your home page) and then leave it before taking any primary action, such as registration or starting a free demo. 45%, for B2B products it is 25%?—?55%,

How Product Managers Measure Product-Market Fit

ProductPlan

Problems yearn for solutions, needs long to be met, and markets are waiting to be addressed. This reality beckons startups and established firms to introduce new products that will scratch that itch and deliver satisfaction. Whether the products they offer (and the price they sell them for) match the demand is (part of) where product-market fit comes in. Knowing when you don’t have product-market fit is simple. Getting to Product-Market Fit.

Trailblazing Women in Product Management: Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar

280 Group

For our next installment of the Trailblazing Women in Product Management series, I interviewed Shilpi Gupta, VP of Product Management at Yoma Bank in Myanmar. View the full list of this blog interview series to learn the stories of more women product leaders.

Product Management vs. Product Marketing – The Clearest Distinction

Proficientz

What’s the easiest way to distinguish product management from product marketing? Product marketing (and sales) own this year’s revenue. Product management owns next year’s growth. That’s not to say that product marketing doesn’t contribute to, participate in, or even lead strategic planning efforts. The Ideal Product Marketing Manager. A New Class of B2B Product Manager.

More Than Great Products: A Journey to Product/Market Fit

Mind the Product

Once upon a time I believed that to be a successful product manager, I simply had to create great products. For years I’ve helped my clients create new digital products and services for their customers. We threw terms like product/market fit around, without ever really giving a thought to what they meant. Nor did I understand why some of the products I’d helped to create succeeded while others flopped.

Best Product Management Training Courses from 280 Group

280 Group

You want to build better products. And that’s our very mission: to help you build products that matter. Becoming Certified demonstrates you are committed to the product management discipline and gives you professional credibility in your field. Product Management

280 Group Finalists in Product Management Today MVP Awards 2020!

280 Group

We are thrilled to announce that several of our blog articles have made it to the finalist round of the 2020 Product Management Today MVP Awards ! It is our mission to empower product professionals so they can gain the tools and knowledge needed to build better products.

“Product” Market Analysis vs. “Solutions” Market Analysis: 3 Key Differences

Proficientz

Market analysis is one of the first and most important steps in the success of any business, large or small, products and services. In B2B, analyzing markets for products versus solutions comes down to how you want to view the market – more inside-out or outside-in, the width of your viewing lens and if you need to be more strategic or tactical. 3 Key Differences Between Product and Solutions Market Analysis.