Remove beta-vs-field-testing
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How to use betas to launch killer products

Mixpanel

In this blog post I’ll share why we launch features in phases and make customer feedback the primary input for determining readiness. The product manager’s role itself has evolved significantly since I started in the field. Let’s be clear – the purpose of a beta is NOT to have customers do QA for your product.

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8 Usability Testing Methods For SaaS Products

Userpilot

UX researchers have developed many user experience testing methods over the years, and more techniques are still being researched. Let’s take a look at the top usability testing methods, and let’s see how they all compare, and identify the best use case, advantages, and disadvantages of each.

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A Career in Product Marketing vs Product Management – What You Need to Know

Userpilot

Keep reading to learn about the skills and requirements for the two roles, differences between product marketing vs product management, and how to become a PM or PMM below! Product Marketing vs Product Management – key differences. Product Marketing vs Product Management – salaries. Product Marketing vs Product Management?

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The Difference: Qualitative vs Quantitative Data

The Product Coalition

Data is not the easiest field to master. Typical qualitative data sources might include: App/Play store reviews Press and PR Interview transcripts Beta tester feedback Survey and interview questions Customer service feedback Qualitative data is useful because it captures things that the numbers can’t tell you, and fills in some vital gaps.

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Prototype Testing 101: A Detailed Guide For Creating Sticky Products

Userpilot

In the busy, competitive world of SaaS products, there’s something that can give product managers a serious advantage: prototype testing. In this article, we’re going to break down the principles behind successful prototype testing – and help you get started. What is prototype testing? Let’s dive in!

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Value Based Pricing for Saas Startup

The Product Coalition

Cost-plus vs competitive-based vs value-based pricing Remember the “three little pigs” story? Survey the beta testers Surveying potential customers will help understand your buyer personas, their challenges and therefore, the value your product may hold for them. Many of those who completed it have become our first beta testers.

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In-App Feedback: Top 5 Ways To Engage Mobile Customers For SaaS Business Success

Usersnap

This may be as simple as two or three fields that include a text field. Avoid mandatory fields, especially with questions where there could be grey areas. This is usually done when a customer signs up to test and give feedback on a specific part of your app. Types of In-App Feedback Surveys. In-App NPS Surveys.