Intercom, Inc.

SEPTEMBER 22, 2020

Brian also shares HubSpot’s strategy for creating an industry-defining category that helped more than 86,000 customers in over 120 countries move from unwelcome outbound marketing to permission-based inbound marketing. What do these brands have in common? Listen to the full episode above or check out Brian’s key takeaways below.

Inbound 211

Inbound Outbound Reporting Tools Customer Experience 211

Userpilot

MAY 3, 2022

Inbound works really well for smaller SaaS businesses, whether B2B or B2C. When you’re trying to sell to an upmarket target audience, you have to realize that the sales process is a lot more hands-on than the search engine optimization or inbound marketing efforts that you used to get your current customers. Shorter sales cycles.

Enterprise 93

Enterprise Strategy Marketing Outbound 93

Userpilot

NOVEMBER 2, 2023

Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. They allow companies to reach broad audiences and increase brand awareness. First, MLG helps increase your brand awareness and visibility in the market.

Feedback Software 92

Feedback Software Analytic Tools Research Software User Testing 92

Usersnap

FEBRUARY 14, 2023

The marketing strategy for product-led growth is more inbound and you let the product speak for itself. With inbound marketing, your go-to-market strategy needs to focus on articulating the benefits and features of your business in a way that gives users the critical information they need to determine if the SaaS product is right for them.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

OCTOBER 25, 2022

This includes inbound activities like defining product vision and product strategy, setting product goals, developing the product roadmap , or planning the product launch. The outbound strategic product management responsibilities include market research, product discovery , and the development of differentiation and positioning strategies.

Product Research 89

Product Research User Testing Customer Feedback Research Software 89

Userpilot

FEBRUARY 4, 2022

The enterprise model: Succeeding with an enterprise sales model will require a sales team, outbound marketing, and enough capital runway to endure the long sales cycles. This SaaS sales model is often reserved for high-ticket, specialized software — and sales techniques often focus on outbound marketing rather than inbound marketing.

Feedback Software 95

Feedback Software Research Software Reporting Tools Onboarding KPIs 95

The Product Coalition

JULY 8, 2019

This includes content marketing, performance marketing, brand marketing etc. This reflects the traditional bias of companies, but we believe the modern PMM needs to have the responsibility and capacity for both. Product Marketing specializes in helping your product get adopted by the market, and of course helping shape the product.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60