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342: Conjoint the correct way – with Patty Yanes

Product Innovation Educators

To learn about Conjoint Analysis, we are talking with Patty Yanes , a market researcher who has led numerous research projects that resulted in new insights about customers and a deeper understanding of their needs. Useful links: Learn more about Applied Market Science. Check out the AMS blog.

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What is the New Feature Discovery Process & Examples

Usersnap

Conduct thorough market research and user interviews to gain insights into what your audience truly desires. A compelling name should be memorable, reflect the feature’s functionality, and align with the overall brand identity. Align with Brand Identity: Ensure that the chosen name aligns with the overall brand image.