Userpilot

MARCH 9, 2022

Product communication through in-app messaging is crucial, as it can influence user behavior or promote a new feature. Here are some examples of in-app messaging that will help you make the most of personalized messages and help users feel like you care about their job-to-be-done or JTBD. What is in-app messaging?

Feedback Software 85

Feedback Software Messaging Customer Feedback Customer Experience 85

Userpilot

NOVEMBER 14, 2022

Are you leveraging customer marketing to generate new and sustained business opportunities? Are you getting the most out of your existing customer base? As product marketers , getting lost in the push for new customers after launching a new product or service is easy. What is customer marketing?

Feedback Software 91

Feedback Software Analytic Tools Customer Experience User Testing 91

Userpilot

JUNE 14, 2023

Product feedback surveys help you understand user needs , identify improvement opportunities, and improve customer satisfaction. The best product feedback survey templates include the following: Likert scale customer product experience survey to assess various aspects of the product experience using a rating scale.

Product Research 90

Product Research Feedback Software User Testing Customer Feedback 90

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

MAY 2, 2024

It’s crucial for SaaS businesses because it drives revenue growth, increases customer lifetime value , reduces customer acquisition costs , and fosters positive word-of-mouth marketing. Why is customer retention important? Loyal customers can also help you acquire new leads via word-of-mouth.

Onboarding KPIs 74

Onboarding KPIs Customer Experience Feedback Software Analytic Tools 74

Userpilot

APRIL 3, 2024

A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. Gather user data from multiple sources to learn more about customers’ pain points.

Feedback Software 88

Feedback Software Analytic Tools Research Software Data Visualization 88

Userpilot

DECEMBER 7, 2021

Customer-oriented marketing means tailoring your marketing strategy to fit your customers’ needs first, rather than focusing on your business goals only. This blog post will give you all you need to create and implement a more customer-oriented marketing strategy. Want to learn how? Source: Userpilot.

Feedback Software 92

Feedback Software User Testing Research Software Customer Feedback 92

Userpilot

DECEMBER 19, 2022

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level! What is B2B marketing?

B2B 98

B2B User Testing Research Software Analytic Tools 98

Userpilot

AUGUST 5, 2023

TL;DR Net Promoter Score (NPS) assesses customer satisfaction and loyalty by measuring how likely your customers are to recommend your products to others. You can identify NPS passives by: Triggering in-app NPS surveys at important touchpoints to gather valuable customer feedback and discover passive customers.

Data Visualization 89

Data Visualization Feedback Software Product Research Analytic Tools 89

Userpilot

JULY 27, 2022

Ever wondered why product lifecycle marketing is that important for SaaS? Every product goes through a life cycle from the moment it enters the market until the end. The marketing plan must include strategies for every phase of a product’s lifecycle to be successful. Let’s get started! Book a demo to learn more!

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

Userpilot

JULY 13, 2023

The important metrics you should use to measure the growth of a company are: Customer acquisition cost (CAC) assesses the average cost to acquire new customers and evaluates the efficiency of sales and marketing efforts. Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship.

Onboarding KPIs 87

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 87

Userpilot

JULY 9, 2023

User experience covers all customer interactions with the brand and focuses on aspects like customer satisfaction, enjoyment, and perception of the product value. Product usability makes a huge difference to the overall quality of the product and its chances for success in crowded markets.

User Testing 88

User Testing Customer Experience Customer Feedback Product Research 88

Userpilot

AUGUST 16, 2023

TL;DR Customer retention can improve profitability, is less expensive than acquiring new users, and forms a large part of future revenue. You can use user retention metrics to identify if there’s a product-market fit problem rather than a retention problem. Provide incentives to draw customers back to your product.

User Testing 96

User Testing Customer Experience Customer Feedback Analytic Tools 96

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

Product Marketing 88

Product Marketing Feedback Software User Testing Marketing 88

Userpilot

MARCH 25, 2024

User sentiment analysis is the process of collecting user feedback data and analyzing the sentiment and intent behind it using tools like natural language processing. Tracking customer sentiments provides insights that help you make product improvements, enhance the customer experience , and boost customer satisfaction.

Data Visualization 89

Data Visualization Feedback Software Analytic Tools Reporting Tools 89

Userpilot

MAY 21, 2023

Always beta-test your features before releasing them to the whole user base. For feature or product announcements, use multiple channels, like in-app messaging , emails, social media, or blogs. At the market release stage, you can release your features either to all users at once, or incrementally.

Onboarding KPIs 76

Onboarding KPIs Feedback Software User Testing Product Research 76

Userpilot

FEBRUARY 28, 2023

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Customer experience feedback focuses on user interactions with your product.

User Testing 82

User Testing Customer Feedback Feedback Software Product Research 82

Userpilot

NOVEMBER 16, 2022

B2B marketing automation helps businesses grow faster, while not breaking the bank. How do you effectively implement B2B marketing automation into your existing product marketing activities? In this article, we’ll cover: What B2B marketing automation is and how it benefits marketing and sales teams.

Feedback Software 92

Feedback Software Analytic Tools B2B Embedded Analytics 92

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

Data Visualization 94

Data Visualization User Testing Research Software Feedback Software 94

Userpilot

NOVEMBER 17, 2022

3 benefits of a successful customer onboarding process: Smoother product adoption. Increased customer satisfaction. 12 customer onboarding best practices to adopt: Have a clear client onboarding strategy: Keep your audience and product nuances in mind when designing your strategy. Increased customer satisfaction.

Feedback Software 95

Feedback Software Customer Experience Analytic Tools Research Software 95

Userpilot

JULY 31, 2023

TL;DR Pendo is a product growth platform for product , marketing , customer success , and UX design teams. It enables businesses to analyze user in-app behavior , collect customer feedback to make data-led decisions, improve user onboarding, and communicate effectively with users. Pendo Roadmaps.

Data Visualization 79

Data Visualization Analytic Tools Feedback Software Reporting Tools 79

Alchemer Mobile

FEBRUARY 2, 2021

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. It’s marketing. Without marketing, even the best apps struggle when it comes to customer acquisition and discovery. App marketing at its most basic. The bad news? The good news?

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

Userpilot

OCTOBER 20, 2022

In this article, we’ll discuss 10 strategies you can use to improve your Net Promoter Score and thus increase customer satisfaction and loyalty. The Net Promoter Score (NPS) is a measure of customer satisfaction and loyalty. It helps you track customer satisfaction and loyalty. Here’s why.

Feedback Software 93

Feedback Software Analytic Tools Research Software User Testing 93

Usersnap

JANUARY 18, 2024

By leveraging precise questions, they unlock insights into consumer loyalty, driving product refinement and fostering market edge. This methodology transforms customer feedback into a competitive lever for business excellence. Question 5: How likely will you recommend our customer support service to a friend or colleague?

Data Visualization 52

Data Visualization Product Research Customer Feedback User Testing 52

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

Feedback Software 108

Feedback Software User Testing Product Research Customer Experience 108

Userpilot

JANUARY 9, 2023

Every good product marketer knows; the only thing better than acquiring new customers is retaining existing customers. Can personalized retention marketing grow your customer’s lifetime value and customer retention rate? This article considers all you need to know about retention marketing.

Feedback Software 87

Feedback Software Analytic Tools Research Software Customer Experience 87

Userpilot

NOVEMBER 12, 2023

to understand and act on user intent. Customer intent (sometimes called buyer intent or consumer intent) is the underlying reason behind a customer's actions when making a purchase, contacting support, or having other interactions with your brand. These are your most loyal users. NPS survey created in Userpilot.

Feedback Software 93

Feedback Software Analytic Tools Data Visualization Research Software 93

Userpilot

JANUARY 27, 2023

Its purpose is to gain a more detailed understanding of user needs , define the problem to solve, and guide product ideation. It assesses customer satisfaction by looking at how well the solution addresses their problems and its usability. ’ of user satisfaction or its lack. How do you recruit beta testers ?

User Testing 93

User Testing Product Research Research Software Feedback Software 93

Userpilot

AUGUST 29, 2022

What is engineering as marketing and how can it help you drive product growth and boost your authority in your industry? In this article, we’re going to cover everything you need to know about engineering as marketing, including: What is engineering as marketing? One of their biggest target markets is weddings.

Research Software 81

Research Software Engineering User Testing Marketing 81

The Product Coalition

MAY 8, 2023

Tip: Customer success teams have to think about how best to present feedback to Product so that it will be useful to them. Feedback surveys Surveys can provide extremely valuable quantitative data that help you understand how your customers feel about your product. Twitter is a gold mine for customer product feedback.

Feedback Software 130

Feedback Software User Testing Customer Feedback Research Software 130

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.

Research Software 52

Research Software Feedback Software User Testing Product launches 52

Userpilot

JANUARY 14, 2023

Continuous product discovery is necessary to keep up with the changes in user and market needs. PMs of successful products build features in response to user needs. Understanding user needs is necessary to avoid falling into build traps. Product-Market Fit is a measure of how well your product satisfies your user needs.

Feedback Software 91

Feedback Software Research Software Product Research User Testing 91

Userpilot

SEPTEMBER 30, 2022

On the other hand, customer experience as a whole refers to all customer encounters, both online and offline. Good digital CX is important for businesses because it increases customer satisfaction , drives retention and brand loyalty , and sparks growth through word-of-mouth marketing.

Customer Experience 79

Customer Experience User Testing Data Visualization Feedback Software 79

Userpilot

MARCH 6, 2024

We also explain: How product funnel differs from marketing and sales funnels. TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. The marketing funnel stages focus on customer acquisition.

Analytic Tools 83

Analytic Tools Data Visualization Research Software Onboarding KPIs 83

Userpilot

DECEMBER 6, 2022

That said, beta testing in marketing is just as important. Technical beta testing helps you find product bugs while marketing testing can give you insights into how the target market is reacting to your product. Beta testing , also known as pre-release testing, is a common practice to get user feedback on software applications.

User Testing 74

User Testing Data Visualization Analytic Tools Feedback Software 74

Userpilot

FEBRUARY 9, 2023

TL;DR Predictive customer analytics uses data, statistical algorithms, and machine learning to analyze past customer behavior and predict future actions. It helps your SaaS business understand customer behavior and take action to improve customer satisfaction and loyalty. What is predictive customer analytics?

Data Visualization 89

Data Visualization Analytic Tools Customer Feedback Customer Experience 89

Userpilot

SEPTEMBER 23, 2022

The Customer Happiness Index literally measures happiness at different stages of the customer journey. The Customer Happiness Index isn’t the same as customer satisfaction. The latter does the bare minimum to meet customer needs. CHI goes the extra mile to wow customers and keep them happy.

Feedback Software 76

Feedback Software Analytic Tools Customer Experience User Testing 76