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How to Use Product Goals and Initiatives to Drive and Measure Success

Userpilot

Setting smart product goals is a vital skill for any sensible SaaS owner or product manager to get right. In this article, we’re going to explore what makes an effective product goal, the difference between goals and product initiatives, how to set them and make them work with your product backlog, and more.

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13 Types of Customer Feedback: How to Collect Valuable Feedback As a Product Manager

Userpilot

Customer preference feedback shows you which feature or design users like better. In-app rating feedback is a quick way to assess user satisfaction with a particular experience. To collect customer loyalty feedback , use NPS surveys. Active feedback is the kind of feedback that you solicit actively from your users.

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How to Measure Growth of a Company [+ Metrics]

Userpilot

Customer lifetime value (CLV) determines the total revenue a customer generates throughout the relationship. Customer satisfaction measures how well a company’s products or services meet customer expectations with metrics such as Net Promoter Score (NPS) , Customer Satisfaction Score (CSAT) , and Customer Effort Score (CES).

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Tying Strategy to Your Product Roadmap

Pragmatic Marketing

We’ve all heard about “strategic” product roadmaps. A roadmap is a plan for your strategy that maps out the direction of your product. Ideally, it’s a high-level visual summary that helps product managers get everyone on the same page. And it has to tie back to the strategy of the company. By Jim Semick.

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Customer Experience Improvement: What It Means for SaaS and How to Do It

Userpilot

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience. 17 practical strategies for improving your user experience. Ensure to provide great customer service.

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Feature Prioritization Matrix 101 for Product Teams

Userpilot

This enables the team to have a better chance of delivering a positive user experience and increasing customer satisfaction. This often translates into higher feature adoption and customer retention. It also helps them to avoid falling into the build trap and building bloated products with a diluted value proposition.

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Impact Mapping: Does it Make a Difference in Building Better Products?

Userpilot

While impact mapping focuses on the interdependencies between the three, a customer journey map is a step-by-step breakdown of the actions your customers need to complete to experience value. Impact mapping is a technique for collaborative strategy planning and product management. Goal Setting Framework.