Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Successfully launching a product requires proper planning which usually follows specific steps and checklists. Market Research.

Product Research 88

Product Research Feedback Software Research Software Product Marketing 88

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. Micro vs macro goals.

Product Marketing 93

Product Marketing Feedback Software User Testing Marketing 93

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. What Is Product Marketing?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Mind the Product

APRIL 24, 2018

I joined Setapp as a product manager in January last year, at the same time as the company was launching its main product. Setapp provides Mac users with a way to use and discover new apps, and developers with a new way to reach customers and generate extra revenue. Problems with Customer Development.

User Testing 145

User Testing Customer Feedback Customer Experience Data Visualization 145

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 97

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 97

Userpilot

OCTOBER 6, 2023

First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 102

B2B Analytic Tools Feedback Software Data Visualization 102

Business of Software Conference

JULY 29, 2019

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. We release new talks regularly right here on our blog. 2 – Product & UX. 17 Talks From Seasoned Entrepreneurs. Upcoming Events.

Software Review 49

Software Review Analytic Tools Technical Review Data Visualization 49

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. They want to try out your product.

Feedback Software 95

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 95

Userpilot

FEBRUARY 3, 2023

Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Create in-app surveys code-free with Userpilot.

Analytic Tools 96

Analytic Tools User Testing Research Software Feedback Software 96

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Spread the word – beta testing is a fantastic way to increase ‘buzz’ and word-of-mouth marketing with your potential end users.

User Testing 90

User Testing Feedback Software Analytic Tools Research Software 90

Userpilot

OCTOBER 15, 2021

Product launch announcement emails can be intimidating. In this blog post, I'll take you through the different types of product launch announcement emails, the product launch email sequence best practices to keep in mind throughout the process, and some fantastic real-life examples to inspire you in your own campaign.

Feedback Software 93

Feedback Software Research Software Product launches User Testing 93

PMLesson's Ace the PM Interview

MAY 19, 2020

Product Marketing is a very new role in the industry - it sits at the intersection of product and marketing but the function influences several areas of the organization including design, sales, support, and engineering. Some starter activities to develop them: Think about a made-up product that you would love.

Product Marketing 52

Product Marketing User Testing Marketing Technical Review 52

Gainsight

NOVEMBER 20, 2019

In the spirit of “Staying Thirsty” we’ve compiled this list of books, blogs, Slack communities, and podcasts for product-obsessed people that want to develop themselves in and out of the office. Books for Product Managers. Blogs for Product Managers. Slack Groups for Product Managers. design-review.

Books 80

Books Blog Feedback Software User Testing 80

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.

Data Visualization 60

Data Visualization Definition Product Marketing Reporting Tools 60

Usersnap

MARCH 19, 2019

Should the Voice of Customer influence product development? In Frost & Sullivan’s survey research on R&D/innovation and product development priorities, 84% of the respondents declare that they employ the voice of customers (VoC) in their product development cycle. Do you consider customer feedback?

User Testing 76

User Testing Feedback Software Data Visualization Research Software 76

The Accidental Product Manager

FEBRUARY 8, 2021

The Amazon product managers want change their product development definition and have their artificial intelligent assistant, Alexa, do two health data related tasks. The Amazon product managers want to find ways that the use of voice commands can be expanded. It’s your product – it’s your career.

Data Visualization 100

Data Visualization Artificial Inteligence Reporting Tools Software Review 100

Userpilot

JULY 27, 2021

Ask promoters to review your product on important platforms like G2 and drive social proof. Use Userpilot to build in-app NPS surveys without coding, analyze responses and launch in-app experiences meant to improve customer satisfaction and drive growth. Use NPS to improve product adoption. What should we improve?

Feedback Software 98

Feedback Software Analytic Tools Product Research Onboarding KPIs 98

Userpilot

JUNE 29, 2022

Then how do you determine the best one for customer segmentation analysis to uncover product growth opportunities? Here, we have listed a few popular customer segmentation software options and described their pros and cons. It implies segmenting your audience based on country, location, city, or zip code. Pros: A code-free tool.

Analytic Tools 96

Analytic Tools Research Software Data Visualization Reporting Tools 96

Userpilot

APRIL 21, 2024

Here’s an example of a Userpilot user persona: Role in the company ( Product Marketing Manager ). build in-app experiences that increase product adoption and retention without coding). Here’s an example of our MOFU blog post about improving user activation. Userpilot blog post. Userpilot events.

Research Software 89

Research Software Feedback Software User Testing Reporting Tools 89

Userpilot

FEBRUARY 21, 2023

Both Pendo and Heap support funnel analysis which allows product managers to identify friction points and optimize the product to help users experience value in less time. While Userpilot is developing funnel analysis functionality, you can achieve the same results by tagging and tracking Goals. Heap vs Pendo: Heap Review.

Data Visualization 96

Data Visualization Analytic Tools Feedback Software Reporting Tools 96

Userpilot

FEBRUARY 20, 2023

What is product analytics? Product analytics is the process of collecting, organizing, and analyzing data about users’ engagement with a product. Its key objective is to develop a deeper understanding of who your users are, and how they interact with the product. Pendo review. A review of Pendo.

Data Visualization 97

Data Visualization Analytic Tools Feedback Software Reporting Tools 97

Userpilot

JANUARY 31, 2022

This is likely the role we are all familiar with the most in the product management community. A product manager building a SaaS product of some sort, working in Agile software development practices. These product managers work heavily with other teams, and act as the “builders of bridges,” so to speak.

Research Software 96

Research Software Analytic Tools Feedback Software Product Research 96

Userpilot

AUGUST 26, 2021

Believe it or not, there used to be a thing called on-premise software that you have to install and upgrade yourself. In this ultimate guide to SaaS product management, we'll walk you through the benefits of SaaS over on-premise software and how you can build a successful product as a SaaS PM. Nightmare, right?

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

APRIL 6, 2023

In-app feedback is one of the most insightful and relevant types of data you can collect as a product marketer, while also being the cheapest. So in this post, we’re giving away all our tactics for collecting in-app feedback and sharing the tools you can use to make the most out of it without coding.

Feedback Software 78

Feedback Software Analytic Tools Research Software Data Visualization 78

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Userpilot customer review on G2. Source: Uizard.

Analytic Tools 94

Analytic Tools Feedback Software Onboarding KPIs Marketing 94

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Userpilot’s blog. #5 Not necessarily.

Feedback Software 113

Feedback Software User Testing Product Research Customer Experience 113

ProductPlan

JANUARY 6, 2023

The Silicon Valley Product Group isn’t just a bunch of product peeps that happen to have a 415 area code. The SVPG remains at the forefront of thought leadership in product development. Department of Product. Bring the Donuts.

User Testing 52

User Testing Product Research Product Management Product Manager 52

Userpilot

APRIL 7, 2023

Collect market research insights from industry reports, census data, Google trends, user persona canvas and surveys, social listening, discovery interviews , and customer reviews. For SaaS, these B2B insights can encompass data such as: Businesses that are most likely to use your software. How to collect early product feedback?

Data Visualization 91

Data Visualization Analytic Tools Feedback Software Research Software 91

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. In smaller companies, product service management responsibilities are covered by product managers. What is product service management?

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

JULY 9, 2021

Product Mastery by Geoff Watts teaches you how to be a successful product owner within agile software development practices with the use of case studies. Inspired by Marty Cagan contains a little about everything in product management and is based on how the most successful tech companies in the world build products.

Books 98

Books Research Software Feedback Software Analytic Tools 98

Userpilot

MARCH 14, 2023

User segmentation can help build better products. Userpilot is a no-code solution where you can segment users based on various user attributes such as user data, company data, in-app content engagement, etc. Product managers and product marketing managers often use the term user segmentation since they focus on retention and adoption.

Analytic Tools 94

Analytic Tools User Testing Customer Feedback Feedback Software 94

Userpilot

JANUARY 12, 2023

You can also use UBA data to recommend content and products contextually. Likewise, product marketers use the data to target the right audiences with marketing campaigns. Reduce product churn by finding behavioral patterns among churned users and reach out to existing customers with similar patterns to avoid attrition.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Customer Feedback 96

Userpilot

JULY 16, 2021

Net Promoter Score helps track user sentiment and the likeliness of users recommending your product. Improved in-app experiences would lead to a greater user activation rate by increasing the value of your product to customers. Product stickiness tells you how frequently your users return to your app. Product-Market Fit (PMF).

Onboarding KPIs 98

Onboarding KPIs Feedback Software Customer Feedback Data Visualization 98

Userpilot

OCTOBER 18, 2021

There are eight SaaS trends in 2021 that you should be aware of: vertical SaaS, platform unbundling, micro SaaS, artificial intelligence and machine learning, low code (or no code) approach, SaaS integration, mobile optimization, and centralized analytics. To conduct an NPS survey, you can use feedback software like Userpilot.

Analytic Tools 92

Analytic Tools Feedback Software Research Software Onboarding KPIs 92

Userpilot

DECEMBER 10, 2023

Typical sales playbooks include unblocking, conversion , product expansion, plan expansion, and consolidation. The final stage in the process is review; when you reflect on how to improve the other stages and aspects of your PLS motion. The tool helps developers secure the code without slowing them down. Playbooks in PLS.

Analytic Tools 100

Analytic Tools Feedback Software Customer Experience Data Visualization 100

The Product Coalition

DECEMBER 29, 2020

Product Managers can transition into their roles from all areas of business, which is a breeding ground for self-doubt. Someone with nothing but marketing experience, but with all the skills needed, may fear their lack of experience in software development will hold them back. Confused about product-market fit?

Technical Review 127

Technical Review Product Research Certifications Data Visualization 127