The Product Coalition

JULY 13, 2022

Learn how the other solutions compare. If you’re shopping around for a mobile app analytics platform before biting the bullet with Fullstory, you’ve landed in the right place. FullStory is a robust web and analytics tool but there are platforms out there that may specialize in one of the features you want.

Data Visualization 112

Data Visualization Analytic Tools Feedback Software Reporting Tools 112

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 99

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Userpilot

MAY 3, 2023

Any savvy product manager should be looking at how they can leverage software usage analytics to make more informed decisions and boost product growth. In this article, we’re going to unpack exactly what usage analytics is, why you should care about it, how to use it in your product, and the best tools for the job.

Analytic Tools 69

Analytic Tools Data Visualization Feedback Software User Testing 69

Userpilot

JULY 13, 2022

Do you follow any product manager blogs? In our article, we introduce 20 of our favorite product manager blogs that every product pro should follow, regardless of their experience. Product manager blogs offer practical advice and help you expand your product management knowledge. Our favorite product management blogs.

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Blog Analytic Tools Research Software Feedback Software 94

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? SaaS business models depend on repeat purchases to grow revenue and meet profit goals. This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. What is a marketing funnel?

Feedback Software 93

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 93

Userpilot

OCTOBER 30, 2022

In this article, you’ll discover: Why the customer experience is key to customer retention and driving business growth, especially for SaaS companies. The 3 main components of customer experience: Discovery: This is where you reach prospects through your marketing materials and show what they can get from using your product.

Feedback Software 81

Feedback Software Research Software Customer Experience User Testing 81

Userpilot

JANUARY 29, 2023

Why do product managers need a new feature validation framework? TL;DR Product managers need a new feature validation framework to ensure that they meet user needs or drive organizational goals and avert product failure. The process is also necessary to maintain the product-market fit. How can you build one?

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User Testing Product Research Framework Feedback Software 92

Userpilot

AUGUST 10, 2023

In a dynamic and fast-evolving world, understanding where you can leverage automation is important: behavioral marketing automation is quickly becoming a valuable skill for product marketing professionals. Without further ado, let’s dive into the world of behavior-based marketing automation! What is behavioral marketing?

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Analytic Tools Feedback Software Marketing Product Marketing 85

Userpilot

APRIL 21, 2024

Wondering how to build a conversion path for your SaaS product or e-commerce site? Userpilot is a product growth platform. It helps create in-app experiences to optimize user conversions. How to create an effective conversion path Ready to build a successful conversion path for your SaaS product? Userpilot blog post.

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Research Software Feedback Software User Testing Reporting Tools 84

Userpilot

JULY 5, 2022

Breakthrough, disruptive or radical innovation are all more dramatic and often involve challenging the existing business model or introducing completely new technology. Small but regular improvements are a more reliable way to achieve product-market fit. Incremental innovation gives you time to listen to user feedback.

Feedback Software 94

Feedback Software Analytic Tools Research Software Product Research 94

Userpilot

JULY 6, 2021

Is a SaaS product growth strategy essential to a modern business’s survival? What SaaS product growth strategies can you implement to get there? That's exactly what we'll cover in this article: what is a SaaS product growth strategy and what are the main growth strategy types. What is a SaaS product growth strategy?

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Feedback Software Research Software Analytic Tools Onboarding KPIs 98

Userpilot

APRIL 27, 2021

Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! They needed a combination of their own product for personalized video onboarding, Intercom for email automation, a tool for customer segmentation, and another tool to measure the results.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

APRIL 18, 2023

In SaaS, customer success is needed to ensure that your customers achieve their desired outcomes with your product and become loyal advocates for your brand. In this article, we’ll show you how to build an effective customer success strategy that drives SaaS growth. Offer self-service support via in-app resource centers.

Feedback Software 93

Feedback Software Analytic Tools Customer Experience User Testing 93

Usersnap

FEBRUARY 23, 2022

Every SaaS company, whether B2B or not, looks to get more intimately connected with their customers’ needs and pains to grow. In order to understand customer needs, get more customer feedback , and use it actionably, the rise and importance of SaaS product management within digital companies are “mooning” ??. Which one wouldn’t?

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Feedback Software Research Software User Testing Systems Review 59

Userpilot

MARCH 2, 2022

Wondering how you can leverage SaaS OKRs to drive success in your business? Much of product success depends on your marketing team but business decision-making and progress evaluation are crucial to keeping your company focused on the right path towards sustainable growth. To grade OKRs, use a scoring system on a scale of 0.0

Feedback Software 101

Feedback Software Onboarding KPIs Reporting Tools Product Research 101

Intercom, Inc.

DECEMBER 10, 2019

To fully understand what such a change in thinking requires, we’ve realized that it’s important to understand what we call the “product impact framework” – the steps of cause and effect that culminate in positive outcomes for the business. The Product Impact Framework felt like a natural progression from features to outcome.

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Onboarding KPIs Framework Product Research User Testing 281

Userpilot

JUNE 30, 2022

The product management jobs-to-be-done framework relies on the idea that the customer is ready to spend money on a product only when it helps them complete a particular job. According to the framework, customers don’t buy products but only hire them when they need them. What is the origin of the jobs-to-be-done framework?

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Feedback Software Research Software Framework User Testing 77

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers.

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Feedback Software Research Software User Testing Customer Experience 52

Userpilot

APRIL 6, 2023

After all, you want your newly released software to be as good as it gets when it’s finally launched, right? This means complicated UI , redundant features, and unnecessary use of complex technologies. Use opportunity solutions trees to align the problems you try to solve with product goals. Book the demo!

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

MARCH 16, 2023

If you want to create an onboarding experience optimized for speed, you might consider using no-code user onboarding tools. One downside is the risk of choosing the wrong tool. There are a number of tools on the market. Choosing the right solution is very important for you and your business.

Analytic Tools 89

Analytic Tools Feedback Software Customer Experience User Testing 89

Userpilot

MARCH 29, 2023

How can it help product and marketing teams make data-driven decisions and improve the user experience at different stages of the customer journey? In this article, we also look at different kinds of digital analytics data, how to implement a digital analytics strategy, and the best tools to help you do it! NPS scores or bug reports).

Data Visualization 83

Data Visualization Analytic Tools Embedded Analytics Feedback Software 83

Userpilot

JANUARY 17, 2023

Which involves the implementation of your product through in-app onboarding and self-service support. It involves adapting your product to your customer’s ever-changing expectations through in-app surveys and review gathering, making it timeless. Time to live is the time it takes for a customer to implement your solution.

Feedback Software 92

Feedback Software Research Software Onboarding KPIs Customer Experience 92

Userpilot

FEBRUARY 17, 2022

If you’ve read Teresa’s Torres book, Continuous Discovery Habits , you’re probably familiar with her continuous discovery framework for building better products that are actually guided by user feedback. If used effectively, it can significantly reduce the money spent on marketing and sales activities.

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Product Research Framework User Testing Research Software 92

Userpilot

FEBRUARY 28, 2023

Any product manager should know how to quickly put together a comprehensive customer feedback form: they’re a secret weapon for unlocking deep user insights and gathering quality feedback. TL;DR A customer feedback form is a way to gather customer feedback in a structured way. What is a customer feedback form?

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User Testing Customer Feedback Feedback Software Customer Experience 96

Intercom, Inc.

NOVEMBER 20, 2018

In the early stages of most SaaS startups’ lives, the CEO or founder often acts as the initial head of sales. In this post, I outline how SaaS founders should modify their approach and implement a simple sales methodology to increase their odds of success. Define your marketing personas.

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Feedback Software Research Software Startups Product Research 178

Userpilot

JANUARY 31, 2022

If you’re a SaaS owner with a multi-platform product, you may be wondering what the difference between in-app notifications and push notifications is. Today we’re going to compare the two so you know which one to use for your in-app marketing goals! What are in-app notifications?

Feedback Software 93

Feedback Software Onboarding KPIs Customer Feedback User Testing 93

Userpilot

MAY 17, 2021

Are you tracking the right Product Marketing KPIs? With so many product growth insights available to every product marketer, it’s sometimes hard to understand which metrics are relevant and which you should be tracking to measure the success of your product marketing. What is Product Marketing?

Onboarding KPIs 95

Onboarding KPIs Analytic Tools Feedback Software Product Marketing 95

Userpilot

AUGUST 31, 2022

Fans will become their biggest marketing assets, freely sharing about the product and creating a network effect that pulls others in and drives product growth. Just think back to the last time you saw someone (or a group) passionately telling friends about a helpful tool. Remove friction with in-app guidance.

Feedback Software 84

Feedback Software User Testing Customer Experience Onboarding KPIs 84

Userpilot

OCTOBER 18, 2021

How can you influence SaaS growth? To answer this question (and take action), you basically need three things: Metrics – so you know how fast is your SaaS growing and what do you need to do to improve the growth rate. We cover these in detail in our guide, so read on if you want to take care of SaaS growth properly in 2021.

Analytic Tools 88

Analytic Tools Feedback Software Research Software Onboarding KPIs 88

Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

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Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JULY 25, 2022

Customer onboarding challenges are something every SaaS owner or product manager will face at some stage of their career. Because onboarding is such an important area to get right, it’s critical to have a framework (and the tools) to overcome them. Top customer onboarding challenges in SaaS businesses.

Feedback Software 88

Feedback Software Onboarding KPIs Analytic Tools User Testing 88

Usersnap

APRIL 29, 2023

From staying on top of market trends, user needs, customer feedback , and industry insights to managing their resources, and planning what’s ahead for their product. Breaking-edge technology usually feels like something that requires advanced technical knowledge. Product managers have a lot of ground to cover.

ChatGPT 105

ChatGPT Feedback Software Artificial Inteligence Reporting Tools 105

Intercom, Inc.

APRIL 19, 2018

Yet competition and the exponential rate of change in software are pushing against that mission. Enter our philosophy of Run Less Software. It means reducing choices amongst engineering teams and standardizing technology, so our team can spend as much time as possible delivering value to customers. Why did we choose them?

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Userpilot

SEPTEMBER 12, 2022

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Group customer touchpoints by using the Pirate metrics framework. Acquisition stage: Engaging with your digital ads, reading reviews on product listing platforms, and booking a demo or signing up for a trial.

Analytic Tools 94

Analytic Tools Feedback Software User Testing Customer Experience 94

Userpilot

OCTOBER 11, 2022

Customer engagement loops can serve as extensions of your CS and marketing teams. In that process, they’ll explore your tool, use it to solve their needs and continue doing so—which is what the CS team helps customers do. And how is it an extension of your marketing team? It follows the customer activity outlined above.

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Feedback Software Analytic Tools User Testing Customer Experience 81

UX Studio

FEBRUARY 2, 2022

You can easily get lost and puzzled when you start looking at all the infinite UX research tools that have become available lately. That’s why I decided to compile the most common UX research tools for you and hopefully, you will be able to find the proper ones for your needs. Let’s have a look at them.

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Research Software Analytic Tools Feedback Software Data Visualization 59

The Product Coalition

FEBRUARY 20, 2023

Product-market fit (PMF) is a tricky thing for startups. It’s that sweet spot where the needs of your target market perfectly align with what your product is offering, and if you’re a product manager at an early startup, it’s your job to help your product find that fit. And you can always feel product/market fit when it is happening.

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