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Customer-led Growth vs Product-led Growth: What’s the Difference and Which Approach Should Your SaaS Take?

Userpilot

A customer-led growth strategy leverages user insights to provide the best customer experience. Focus on making an amazing product, collect user feedback , and then implement that feedback into product improvements. Instead, use welcome modals and demo content to keep activation energy high. Don’t upgrade?

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Customer Retention Survey Questions Examples and Best Practices

Userpilot

Looking for some great customer retention survey questions to include in your feedback form? In this article, we compiled a list of questions for getting actionable feedback along with a few best practices for creating customer retention surveys. Trigger customer surveys contextually when it makes sense in the user journey.

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Digital Customer Engagement Is Here to Stay: 6 Ways to Embrace It

Userpilot

Most SaaS companies know that every touchpoint with users or prospects is a crucial part of the acquisition process. TL;DR Creating a robust customer engagement model can improve the free trial conversion rate for new users and reduce churn amongst existing customers. What is digital customer engagement?

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12 Useful Marketing Surveys: Types, Questions & Tools

Userpilot

Conduct market research because it helps you to: understand the needs and expectations of your user personas , enhance your product and features, stay ahead of the competition, and make changes to your marketing strategy if needed. Examples of questions to ask in user persona surveys: What will you be using {product name} for?

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RFM Analysis (Recency, Frequency, Monetary) in SaaS: The Product Manager’s Guide

Userpilot

RFM analysis is a user segmentation tool used in sales and marketing for targeted customer engagement. The Frequency score depends on how often the user engages with a product or feature. PMs can also use RFM segmentation to boost product adoption by guiding users to emulate the behavior of the most successful ones.

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A Short Guide to Customer Experience Optimization For SaaS

Userpilot

If you want to streamline the customer journey and help your users achieve their business goals then read on. We’re going to go over the importance of customer experience optimization, which metrics you should be keeping an eye on, and how you can optimize the user journey to make customers happy. Net promoter score.

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40+ Voice of The Customer Questions For Collecting Insightful Feedback

Userpilot

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? You’ll also find techniques for collecting feedback and best practices to ensure everything goes well. Trigger customer feedback surveys contextually for existing customers.