Intercom, Inc.

JANUARY 14, 2021

With a background in computer science and an MBA, he soon realized that understanding the markets and customers is as important as building the products. And so, in 2014, he founded Productboard , a product management system that incorporates customer feedback and insights to help product teams build better products.

Feedback Software 225

Feedback Software Research Software Analytic Tools Product Strategy 225

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. A minimum viable product (MVP) is a version of the product with only core features. What are the product goals?

User Testing 98

User Testing Product Research Feedback Software Customer Feedback 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. Which involves attracting the attention of potential customers through content and ads.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

FEBRUARY 9, 2023

TL;DR Product optimization is a process of improving aspects of the product, like the UI, in small increments to better satisfy user needs and deliver on business goals. The process of product optimization starts with goal setting , like improving usability. Product optimization: choose metrics related to your goals.

Product Research 98

Product Research User Testing Feedback Software Analytic Tools 98

Userpilot

MARCH 8, 2022

So to celebrate International Women’s Day – as usual – we’re casting the spotlight on some of the most prominent influencers and thought-leaders in Product – who also happen to be ladies. Melissa Perri – Speaker, consultant, and teacher in Product Management. CEO of Product Labs.

Technical Advisors 116

Technical Advisors Product Research Analytic Tools User Testing 116

Userpilot

MAY 16, 2022

In this article, we’re going to break down what product-led onboarding is and how product teams can implement it effectively to drive customer success. Ready to transform new users into lifelong customers? Don’t let your quest to turn users into lifelong customers fall at the first hurdle!

User Testing 98

User Testing Customer Feedback Customer Experience Feedback Software 98

Userpilot

APRIL 6, 2023

Pick the right prioritization framework and make data-driven prioritization decisions to manage the roadmap. Use data from user interviews, task analyses , and customer feedback to inform what goes into the MVP and future development. First, it delays the product launch. Finding the product-market fit.

Feedback Software 104

Feedback Software Analytic Tools Research Software User Testing 104

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

DECEMBER 20, 2022

This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. What is a marketing funnel?

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Antwak Blog

JANUARY 29, 2021

If Product Management is your likely choice, then this is the right blog for you. Product Manager not Prime Minister). As a Product Manager, you have to wear different hats at different times. Be a Marketeer – Use frameworks to gauge the perfect product-market fit. Wearing multiple hats.

User Testing 52

User Testing User Friction Product Management Product Manager 52

Userpilot

OCTOBER 27, 2022

How can it help product managers build products that drive value for their customers? Iterative testing involves running repeated experiments on your product features to evaluate their effectiveness and identify improvement opportunities. Why is conducting iterative testing vital for product managers?

User Testing 98

User Testing Product Research Feedback Software Testing 98

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. Heck, we just used it ourselves in a blog image. We didn’t talk directly about our services; being intentional about marketing right now is valuable and worth of focus.

User Friction 91

User Friction Customer Experience Branding Messaging 91

Userpilot

JULY 17, 2023

TL;DR A product team structure describes how the business organizes experts from different roles and functions to deliver successful products. The responsibilities of product teams include facilitating product discovery , launches and releases , customer onboarding , feature adoption, and account expansion.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Product Research 98

Userpilot

MARCH 25, 2022

A continuous message testing process is essential for getting the most out of your product marketing efforts. The goal is to ensure that all of your target customers have a clear understanding of your product, brand, and services you offer. Put your best messaging forward and to the right customer type.

User Testing 98

User Testing Product Research Messaging Data Visualization 98

Userpilot

MARCH 22, 2022

Alex Levich, Product Management Lead at Google, explains how “auto-generate subtitles for video” became a starting goal for a product experiment to grow video at Facebook. A framework for running product experiments is “Think Big, Start Small, Scale or fail fast.”. A framework for running product experiments.

Onboarding KPIs 98

Onboarding KPIs Customer Experience Product Research User Testing 98

Userpilot

AUGUST 10, 2022

A Minimum Marketable Product (MMP) is a more developed version of the MVP and it is ready to be sold to customers. A Minimum Lovable Product (MLP) delivers value to the customers just like the MMP and helps establish long-term relationships with the customers. What’s a minimum lovable product?

Product Research 93

Product Research User Testing Feedback Software Research Software 93

Userpilot

MAY 17, 2022

Product improvement is adding changes to a product to get new customers, retain active users , and recapture lost customers. SaaS businesses can leverage product improvements to meet customer needs, outperform competitors, improve customer experience, increase profits , and create customer loyalty.

Feedback Software 98

Feedback Software User Testing Product Research Customer Feedback 98

Userpilot

OCTOBER 25, 2022

In general, strategic product management focuses on the key decisions that need to be made to ensure long-term product success. Strategic Product Management Activities and Tips. Goals are important aspects of the product strategy. They tell the product management team what they need to achieve.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

Userpilot

OCTOBER 21, 2022

What product management best practices can help you build valuable and delightful products for your customers? Whether you’re an aspiring product manager or an already established product professional, our list will help you reflect on your processes and hopefully improve them. Check out our list!

Feedback Software 75

Feedback Software Analytic Tools Research Software User Testing 75

Userpilot

NOVEMBER 21, 2022

Whether you need a product launch manager or not depends on the size of your organization. Large organizations frequently releasing a lot of products will benefit from their expertise. Before the release, the product launch manager is involved in market and customer research. Product launch manager job description.

Product launches 98

Product launches Product Research User Testing Research Software 98

Userpilot

JANUARY 25, 2021

You can get an accurate picture of your ideal user just by asking three questions: Who are they? What is their main pain point in achieving this goal? These questions have a lot to do with Tony Ulwick’s Jobs-To-Be-Done-Framework. In a nutshell: You are building a product that your users need to do a specific job.

Analytic Tools 63

Analytic Tools Research Software User Testing Customer Experience 63

Userpilot

SEPTEMBER 23, 2022

What is the product-market fit framework? How is product market fit different from product-customer fit? What should a product manager do to achieve and maintain the PMF? Product-market fit and product development are interconnected and happen in parallel. Let’s jump in!

User Testing 59

User Testing Product Research Feedback Software Framework 59

Userpilot

JULY 14, 2023

What is a product analytics framework and why is it important? We also look at: Different types of analyses to include in your framework How to develop a product analytics framework And, the best product analytics tools. Userpilot is a product adoption platform with advanced analytics features.

Analytic Tools 94

Analytic Tools Data Visualization Feedback Software Research Software 94

Userpilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. Organize and file customer data.

Feedback Software 52

Feedback Software Onboarding KPIs Product Research Data Visualization 52

Userpilot

NOVEMBER 24, 2022

Can the RACE framework refine your strategic thinking ability and thus provide you with a simple but effective marketing strategy? The goal of any traditional or digital marketing strategy is product growth. This article examines the RACE framework: what it is, why you should use it, and how to implement it in your SaaS.

Feedback Software 98

Feedback Software Analytic Tools Framework Onboarding KPIs 98

Userpilot

APRIL 18, 2024

If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. TL;DR A conversion path is a sequence of actions a prospective customer takes.

Data Visualization 104

Data Visualization Analytic Tools Feedback Software Marketing 104

Gainsight

APRIL 23, 2019

Now in its 7th year, Pulse is introducing an immersive Product Management track where you’ll learn how successful product companies are cultivating customer-centric product experiences. Enable your teams by including everyone in important customer discovery processes and business strategy meetings.

User Testing 49

User Testing Customer Experience Product Research Research Software 49

Userpilot

APRIL 27, 2023

Customer feedback is like a window into your customers’ minds. It allows you to understand their pain points, needs, and desires so that you can build better products that satisfy genuine market demands. In-app surveys allow you to collect targeted feedback from active users at scale.

Feedback Software 91

Feedback Software User Testing Customer Feedback Analytic Tools 91

Userpilot

SEPTEMBER 20, 2022

Are you wondering what the customer development process is? Would you like to know how a product manager can use it to deliver products that customers love? The customer development framework helps teams validate product ideas and build products that solve customers’ problems.

User Testing 98

User Testing Product Research Customer Experience Customer Feedback 98

Userpilot

OCTOBER 15, 2020

But Product Adoption Roadmap (or Product Adoption Strategy ) and you get people scratching their heads. So – first of all: Analyze your ideal user persona(s): their role, demographic characteristics, company type and size, industry, main pain point, use case etc. Segment your users accordingly.

Onboarding KPIs 81

Onboarding KPIs Strategy Customer Experience User Testing 81

Userpilot

DECEMBER 11, 2022

Is your B2B Product Marketing strategy working for you? Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers.

B2B 98

B2B Feedback Software Product Marketing Customer Experience 98

Userpilot

NOVEMBER 15, 2021

With that being said, businesses should always be in the process of running product-led growth experiments to reduce risks and make the product meet customer requirements in this highly saturated market. If you’re still unsure whether you need to switch to a product experiment approach for your business then stay with us.

Onboarding KPIs 98

Onboarding KPIs Framework User Testing Feedback Software 98

Pragmatic Marketing

JUNE 1, 2020

As a product marketer, if you told me that you’re worried about this crisis, your business and your livelihood, I wouldn’t be surprised. Heck, we just used it ourselves in a blog image. We didn’t talk directly about our services; being intentional about marketing right now is valuable and worth of focus.

User Friction 18

User Friction Customer Experience Branding Messaging 18

Userpilot

NOVEMBER 8, 2022

Your product go-to-market strategy is the final ingredient for any successful product launch. It is a small but prominent element that drives every other component of your marketing strategy. To build the best possible go-to-market strategy, you should: Define your target audience and what their JTBDs.

Feedback Software 98

Feedback Software User Testing Product Research Strategy 98

Userpilot

AUGUST 14, 2023

You need to know what in-app communication to implement to attract, engage, and retain a bigger customer base while maximizing revenues. So let’s see how you can build a growth marketing strategy and check out the strategies involved and relevant use cases. A/B test landing pages to increase customer acquisition.

Onboarding KPIs 98

Onboarding KPIs Strategy Marketing User Testing 98

Userpilot

JANUARY 9, 2023

As the digital landscape gets increasingly crowded, with more brands fighting for the same customers and target audience, a micromarketing strategy may be just what you need. When done correctly, it drives brand awareness, boosts sales, and customer retention , and, ultimately, stimulates profit growth. So, what is micromarketing?

Research Software 98

Research Software User Testing Strategy Customer Experience 98

Userpilot

FEBRUARY 17, 2023

What product discovery techniques can product managers use to build products that deliver value for their customers? TL;DR Product discovery comes before the product delivery process and its aim is to find and validate opportunities and solutions that will enhance product value and drive business goals.

Product Research 98

Product Research User Testing Data Visualization Analytic Tools 98