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15 B2B Marketing Strategies to Drive Conversion and Growth

Userpilot

However, getting the attention of your target customers with B2B marketing strategies is a lot harder. Think about how Slack targets senior operations staff or how HubSpot advertises its CRM software to upper management. B2B marketing targets businesses and organizations rather than individual consumers. What is B2B marketing?

B2B 105
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The Ultimate Conversation Design Course Guide

UX Planet

But that’s not how it works. I don’t get paid to write. Inga’s list in particular was the Medium blog post I would reference multiple times a week. I literally cannot express how valuable this compilation was. Okay, let’s get started. December 2023 Edition I can’t believe it’s taken me this long to write this post.

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Five star advice: Insider tips for dealing with software review sites

Intercom, Inc.

Online marketing content has long been dominated by brands creating product descriptions, how-to guides, branded articles, and blog posts to promote their business. Benefits of getting featured on influencer review sites. Of course, getting featured on a consumer review site is the easier of the options.

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How to drive and increase traffic to your startup website

Nulab

No matter how great your product or service is, there will always be a product better than yours. In this article, we’ll look at how you can drive traffic to your startup website within your rigid budget constraints. What is web analytics? They are easy to use and have a short learning curve for most.

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Brex’s Michael Tannenbaum on fintech growth strategies

Intercom, Inc.

However, you might not know how Shakespeare and McDonald’s have also played a role in their story. But although it’s inspiring to look at the paths other companies have successfully traveled, you also run the risk of ending up at the exact same destination. That’s why Brex’s CFO Michael Tannenbaum believes in breaking a few rules.

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30 Steps to Mobile App Launch

Alchemer Mobile

This famous line from Field of Dreams is all too representative of how many app publishers face the ‘inessentiality’ of mobile marketing. These steps are designed for even the humblest of budgets and will help not just with acquisition, but with the entire spectrum: validation, testing, engagement, retention, referrals, and revenue.

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Growth Product Management 101- PM’s Guide to Driving Product-Led Growth

Userpilot

How is it different from traditional product management ? How can growth PMs drive product-led growth for their organizations? Let’s get to it. Examples of growth-oriented strategies: Product trials, either free or paid , and product demos are a good way to showcase how valuable the product can be to the customer.