This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
When Jane, a seasoned product manager, started her new role at a fast-growing SaaS company, she was ready to make an impact. Address PainPoints Proactively: Regularly ask for feedback to show you value their input and are ready to adjust course. But within a month, she felt like she was treading water.
Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. It needed a rethink of its product management strategy.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Common Pitfalls Rushing into solutions without exploring user needs derails discovery.
We covered how to manage messy opportunity solution trees , the most common challenges teams face when getting started with the discovery habits, what Im working on next, and so much more. Its not the exclusive domain of product managers. What I saw was they were talking to customers periodically. Discovery is a team sport.
Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough.
Building trust with stakeholders isnt just a nice-to-haveits essential to preventing failed product launches due to poor stakeholder management. But when you build strong relationships, you create alignment, accelerate decision-making, and drive better results for your users and your business.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. In this episode of Productside Stories, our host Rina Alexin talks to Rachel Owens , product executive and growth expert.
This article will walk you through the key phases of the product discovery process , best practices for gathering user insights, risk mitigation strategies, and how to leverage PDLC tools like Usersnap to streamline feedback workflows. Lets dive in. Opportunity Solution Tree for Smarter Decisions from Teresa Torres 2.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New? Start for free , scale as your program grows. This guide has all the answers. Download it now What's Delta Testing?
Encourage team members to share user stories that exemplify key painpoints or successes. These methods enable teams to collectively identify real painpoints and uncover opportunities with data supporting them. For example: Include frustrations with navigation as a key painpoint.
Different types of product feedback software When we say “product feedback tool,” we may mean various types of software: Survey tools : Tools designed to create and distribute surveys, collect feedback , and analyze responses to understand customer opinions and needs.
This blog unpacks how product leaders can drive better collaboration by creating shared clarity, building transparent workflows, and being the empathetic glue between teams. Whether you are launching a new feature, entering a new market, or improving customer experience, it takes a symphony of teams. The challenge?
Paweł Huryn is an internationally known product advisor and experienced product manager who helps teams cut through AI hype and discover what really matters. With nearly 200k LinkedIn followers and a fast-growing newsletter, he’s trusted for frameworks grounded in practical product management. What systems should we integrate with?
Customer churn is one of the biggest challenges businesses face, yet many organizations struggle to accurately predict and prevent it. Losing customers isn’t just a number on a spreadsheet—it’s a hit to revenue, team morale, and long-term growth potential. When customers leave, the ripple effects spread across the entire organization.
Platform Scalable, Automated, Real-World User Testing Centercode is the leading platform to manage impactful in-the-wild user tests. Platform Overview Managed Services Compare Plans What's New? Start for free , scale as your program grows. This guide has all the answers.
Release notes aren’t just a list of changestheyre a key touchpoint in the customer journey, reinforcing why users chose your product by consistently delivering value, building trust, and showing that youre invested in their success. Every update is a chance to show youre listening to your users needs.
In this guide, Ill share those findings and show you how to use Userpilot to craft seamless, engaging mobile in-app experiences that keep users coming back. When I map that story, patterns jump out that help me understand user behavior better. Tie design, engineering, and marketing research to real user behavior.
It involves thorough research and analysis of the target audience, their painpoints, and existing solutions to create a product that meets user needs and provides business value. This ensures that the product not only addresses real user problems but also aligns with business goals.
The real challenge is shaping an experience that keeps users engaged and drives continuous growth. As a product manager, I know that even small frictionpoints cause users to drop off. It starts with understanding user behavior, improving performance, and delivering a seamless experience.
You might be tempted to try to guide your customer back to talking about your current outcome, but that doesnt necessarily work. Sometimes this conversation helps you uncover nuance in the customers context that you werent previously aware of. In this post, well share both advice from the community and Teresas take on the topic.
For the next spotlight in our Women in Product Management series , Nicole Tieche sat down with Orly Stern recently promoted General Manager of Business Applications at Payoneer and former VP of Product Management. Lets start with how you got into product management. He asked if I knew what product management was.
I believe the same synthesis of skill sets is occurring between marketers and product managers, but all too often, they’re treated organisationally as separate disciplines, broken up into siloed teams. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”. How to align Marketing and Product.
As you collect customers’ stories, you are going to hear about countless needs, painpoints, and desires. Our customers’ stories are rife with gaps between what they expect and how the world works. Each gap represents an opportunity to serve your customer. Managing the opportunity space is a critical activity.
Product management in an agency setting isnt your typical one-to-many modelits fast-paced, highly adaptable, and deeply collaborative. In a recent episode of Productside Stories , our CEO, Rina Alexin , sat down with Anne Veit , Head of Product Strategy at Razorfish , to discuss how product management works in an agency setting.
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
Product management is a challenging role, no matter what industry you work in. But with great challenges come great opportunities, and most product managers thrive on taking on new tasks and solving difficult problems. Product managers must live and breathe their product. The top challenges of product management.
Tools for planning and executing product projects Today we are talking about the skills product managers need to grow their careers. Before joining Google, Neha worked as a Management Consultant at Essex Product Consulting, where she helped organizations build products. Second is setting up the right funnels for access to users.
And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. The product team at Going includes product management, product design, UX research, and a flight experts team.
As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. Products fall short when they include and/or over-prioritize extraneous features that don’t solve that user’s problem. 5 pitfalls and how to fix them.
It is initiated in various forms like “You are a Project Manager right?” Project Managers keep the Project going, and on track. But what do Product Managers specialize in? And then I came across a brilliant Podcast that tells us that Product Managers specialize in, well, Productizing. :) [link] So, What Is Productizing?
How to successfully transition to a product management role Watch on YouTube TLDR Transitioning from one career to another is full of challenges, especially when the two fields seem vastly different. Both require wearing multiple hats, adapting quickly, and managing complex initiatives with limited resources.
Restaurants don’t put an Apprentice Chef in charge of the kitchen overnight, so why do we do this with Product Managers? Photo by Sebastian Herrmann on Unsplash Whilst it has been around for decades, product management has grown rapidly over the last few years. In 2021, Product Managers are in high demand and the talent war is rife.
You’ll hear from: Leann Schneider , Product Manager at Plum.io , Sebastian Wramba , Product Manager at Netfonds AG (finfire), and Jelena Stajic , Vice President of Product at ScholarshipOwl. After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. .
As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.
Lessons and Insights from ‘The Mom Test: How to Talk to Customers’ by Rob Fitzpatrick “The Mom Test: How to Talk to Customers…” is a practical how-to guide that allows you to properly evaluate your current or next business idea. Finding conversations Now you know everything about talking to your customers. Go to crypto meetups!
Assumptions: Amazon Fresh is an e-commerce site that allows users to shop for their daily groceries. Customers can access Amazon Fresh through the Amazon.com home page that directs them to the Amazon Fresh shopping catalogue. Firstly, customer touchpoints that attribute to the success of any daily online grocery experience.
A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.
If you’re not familiar with me, I blog at Product Talk. And Hope and I are joined today by Melissa Suzuno , who is my blog editor at Product Talk, and she’s going to be helping with the chat and the Q&A. As Teresa mentioned, I help out with blog content on Product Talk. What are your customers’ needs?
Add value to your team whilst getting to grips with software concepts If you’re coming to product management from a non-engineering background, there’ll be times during the first few months where you’ll feel lost. This means interacting with your customers to inform which problems to solve and how to solve them.
If we interview well, we’ll hear about a myriad of unmet customer needs, painpoints, and desires—collectively called opportunities. This simple formula is how we create customer value (by delivering on opportunities) in a way that creates business value (by driving our outcome). Interviewing is generative. We need both.
Product Feedback Step-by-step guide with examples How do you handle product ideas from customers? You’re a SaaS business serious about building a product your customers love. That means that you add new functionality when your customers ask for it. customer calls , emails , Slack , or something else.
I realize that many product people have never worked in a product trio , don’t have access to customers, aren’t given time to test their ideas, and are working in what Marty Cagan calls “features teams” or “delivery teams.” It keeps us focused and ensures that we create value for the business while meeting customer needs.
C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Think of CX as each moment of engagement along the customer journey. What is a customer service experience?
We organize all of the trending information in your field so you don't have to. Join 96,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content