Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. Utilize viral marketing and product experiments to generate more word-of-mouth traffic.

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Userpilot

FEBRUARY 24, 2023

We’re having a closer look at the key Appcues analytics features, discussing their pros and cons, and checking out a few user reviews. Setting Appcues doesn’t require any coding and it supports both web and mobile apps. The process of creating events is completely code-free. The analytics reviews are a bit more mixed.

Data Visualization 98

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Userpilot

OCTOBER 24, 2022

The three best tools to create an NPS program without coding are Userpilot, Qualaroo, and InMoment. The NPS program is software that can be installed on your product’s website or application to collect NPS feedback from your customers at defined intervals. Using Net Promoter Score software, you can easily: identify them.

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Userpilot

JANUARY 16, 2024

Looking for UX design books that offer practical wisdom and show you how to get better? How each book improves your UX design skills. Book a demo now to discuss your UX needs with our team. UX for Beginners: A Crash Course in 100 Short Lessons by Joel Marsh Don't be fooled by the bite-sized lessons—this book packs a punch.

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User Testing Books Customer Feedback Customer Experience 105

Userpilot

SEPTEMBER 5, 2022

Wondering how to ask for customer reviews effectively and get them to respond immediately? Customer reviews play an integral role in any SaaS company’s marketing and customer service efforts. These reviews can directly influence consumer sentiments , attract new customers, and help your product grow. Let’s dive in!

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Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

DECEMBER 20, 2022

How can you use marketing funnel KPIs to ensure success at every stage of the funnel? This makes it crucial for them to map their marketing efforts based on the customer journey and grow the business efficiently. A marketing funnel helps you understand your customers in-depth and develop effective marketing strategies.

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Userpilot

FEBRUARY 26, 2023

However, with so many analytics tools available in the market, is Mixpanel the best option for your business? In this in-depth review, we’ll explore the features, benefits, and limitations of Mixpanel Analytics and why you might need to find a better alternative for you. Mixpanel vs Google Analytics.

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Userpilot

JUNE 3, 2022

Trying to find the best product marketing resources for 2022? As the market gets more competitive, SaaS companies are increasingly relying on product-led marketing strategies to gain traction. Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry.

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Research Software Analytic Tools Feedback Software Data Visualization 98

Userpilot

APRIL 21, 2021

Put simply, good product marketing software helps your SaaS solve two fundamental problems: Build a product that users love on the basis of customer feedback Acquire and retain users of that product. Having the right software at your disposal can make product marketing significantly easier, especially if you’re new to the profession.

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Userpilot

JANUARY 23, 2023

Marketing segmentation comes in handy here. Segmenting customers into groups based on similar traits, allows you to still market highly relevant content to keep them engaged, and do so efficiently. In this article, we cover: How is marketing segmentation used in customer retention? Why is retention important in SaaS?

Customer Experience 98

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Userpilot

OCTOBER 4, 2022

UX KPIs, or user experience key performance indicators, are essential numerical data points that are used to track, measure, and compare the experience users have with your SaaS product. So, if you’re a product manager looking to significantly improve your UX efforts and provide actionable insights to your UX team, read on!

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Analytic Tools Research Software Feedback Software Data Visualization 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

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Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? You might be wondering, how to compete.

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Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

AUGUST 2, 2023

With the amount of data companies have available, there is no excuse not to use data-driven email marketing. Whereas data-driven email marketing uses valuable customer data to send the right email at the right time to assist with your product’s growth. What is data-driven email marketing? Book a demo now.

Data Visualization 98

Data Visualization Analytic Tools Customer Experience User Testing 98

Userpilot

JANUARY 17, 2022

Looking for the best NPS surveys software to help you understand customer sentiment and improve customer loyalty with just one simple survey? That’s why we’re taking a look at the best NPS software so you can find the best match for your business and get on the road to sending those insightful surveys!

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Feedback Software Analytic Tools Data Visualization Software Review 98

Userpilot

JULY 31, 2023

Looking to power up your retention marketing strategy? This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue.

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Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

JUNE 11, 2021

This is where analytics software comes in. In this post, we will break down the analytics software each SaaS business needs to understand their buyer and user personas, prospects, users, and revenue metrics & company health. What types of Analytics software does every SaaS business need? Marketing Analytics Tools for SaaS.

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Userpilot

OCTOBER 8, 2021

We previously discussed them in our blog post about Pendo here. You can review Pendo's analytics in their free trial, which displays various different graphs on the basis of dummy data. This suggests that these users selected a next step that hadn't been pre-defined in Pendo by the dummy product marketing team.

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Data Visualization Analytic Tools Software Review Feedback Software 98

Userpilot

MAY 21, 2024

A low churn rate suggests strong product-market fit and customer loyalty, whereas a high rate may indicate underlying issues with the product or service. For companies in the Software as a Service (SaaS) sector, monitoring annual churn holds significant importance for understanding how well they are maintaining their client base.

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Data Visualization Onboarding KPIs Analytic Tools Feedback Software 52

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

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Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

APRIL 30, 2022

In the end, you’ll know how to create in-app notifications code-free. It is a UX/UI pattern that aims to draw users’ attention to a specific area or spot on the screen. For instance, FigJam uses in-app notifications to remind the users of their trial’s due date and contextually prompts users to upgrade. Source: FigJam.

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Feedback Software Analytic Tools Software Review Customer Feedback 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? How is SaaS marketing different?

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Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Perform social listening on social media and review sites to see an unfiltered look at what customers are saying about your brand. Effective customer analysis is the key to business success.

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Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 10, 2022

Is your product marketing strategy lacking inspiration? How about some product marketing examples? In this article, we consider 10 SaaS product marketing examples. How did their product marketing strategy put their audience first? What is product marketing? How did they successfully communicate value?

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Feedback Software Research Software Product Research User Testing 98

Userpilot

MAY 3, 2022

How is enterprise SaaS marketing different compared from acquiring and retaining users for an SMB? Pair that with in-app communication and you’ve got a pretty good marketing strategy. Enterprise SaaS marketing, however, is a different story entirely. What is enterprise SaaS marketing? Longer sales cycles.

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Userpilot

MAY 10, 2023

Artificial intelligence is revolutionizing our everyday lives, and marketing is no different, with several examples of AI in marketing today. Marketers are now making AI an integral part of their marketing strategies. This article examines what artificial intelligence in marketing looks like today.

Data Visualization 90

Data Visualization Analytic Tools Artificial Inteligence Customer Experience 90

Userpilot

JULY 15, 2022

Unfortunately, traditional marketing and sales funnels aren’t enough. The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. The complexity of this process presents marketers with a challenge when tracking every part of the buying journey.

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Analytic Tools Research Software Feedback Software Data Visualization 98

UX Planet

DECEMBER 11, 2023

Inga’s list in particular was the Medium blog post I would reference multiple times a week. CDI Student Review(s): My friend Aliena Cai featured a review of CDI on her youtube channel last year. You can use the code ALIENA to get 25% discount for this certificate! UX Content Collective (UXCC) a.k.a.

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Technical Review Certifications Software Review Feedback Software 73

Userpilot

NOVEMBER 21, 2022

In this article, we’re going to break down what beta testing is, what makes a good beta tester, how to find and recruit them, and the difference they can make for you and your software. Spread the word – beta testing is a fantastic way to increase ‘buzz’ and word-of-mouth marketing with your potential end users.

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User Testing Feedback Software Analytic Tools Research Software 98

Amplitude

NOVEMBER 26, 2019

Data is often not accessible unless you can write code. To illustrate this strategy, let’s visit Wayne from Marketing and see how he’s using data in his work. Wayne from Marketing thinks…. Download the UX of Data worksheet. Writing blog posts. Generating data is easy. Pick one and start closing gaps!

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Userpilot

MAY 7, 2021

Self-service software is the perfect antidote to the modern world of instant gratification. What is self-service software? Why is self-service software growing popular in SaaS? Product adoption tools for self-service software. Customer support tools for self-service software. What is self-service software?

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Analytic Tools Feedback Software Software Review Data Visualization 52

Business of Software Conference

JULY 29, 2019

At every Business of Software Conference we record the talks so that you, the great people of the internet, can join in the feast of learning that our attendees get to gorge themselves upon. We release new talks regularly right here on our blog. Product & UX. Sales & Marketing. 2 – Product & UX.

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Software Review Analytic Tools Technical Review Data Visualization 49

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview.

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Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

SEPTEMBER 24, 2020

In this blog, we’ll not only discuss the features you need to look for in NPS tools, but also how to use them to make most out of your survey. So since Reicheld published his seminal Harvard Business Review article “ The One Number You Need to Grow ” in 2003 – NPS rapidly grew to prominence. Source: userpilot.com. Userpilot NPS.

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Analytic Tools Feedback Software Data Visualization Software Review 98

Userpilot

AUGUST 15, 2022

Micro goals vs macro goals in product marketing: Have you ever wondered what the difference is and how can you use both to achieve customer success and product growth ? As a product marketing manager, you need to set goals that would guide and motivate you and your team members. What is a macro goal in product marketing?

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Userpilot

MAY 12, 2022

Product announcement involves all the marketing activities to promote and successfully launch a new product or feature. A series of SEO blog posts enhanced with screenshots and containing CTAs will help you attract new users and can be used for sales, marketing and customer support. What is a product announcement?

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Feedback Software Research Software Product launches User Testing 98

Userpilot

JUNE 22, 2021

To provide the best onboarding experience, you naturally need the best onboarding software for SaaS. In this post, we will very briefly discuss what to look for in the best onboarding software for SaaS for you, and then move on to analyzing the top 6 choices you may want to consider. Which is the best onboarding software for you?

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