multivariate-testing-vs-ab-testing Blog Related Topics 
Userpilot
JUNE 9, 2023
There’s a lot of confusion when it comes to multivariate testing vs A/B testing. Is multivariate testing just A/B testing with more than two variants? TL;DR A/B tests focus on analyzing the impact of one change against a controlled group to see if the changed version performs better.
Userpilot
DECEMBER 7, 2022
A/B tests are a well-known technique for testing UX elements but is it the only one? Are there any alternatives to A/B testing for product managers ? A/B tests are experiments in which you present two different versions of your product to an even number of users and check which of them performs better. Interested?
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