Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. First, let’s explain the basic concepts and then discover a 6-step process to build a B2B marketing funnel that feeds product growth. Go through each stage of the funnel and map out the touchpoints that are involved in them.

B2B 102

B2B Analytic Tools Feedback Software Data Visualization 102

Userpilot

AUGUST 10, 2023

Benchmarking this crucial metric against your industry helps you assess your standing relative to your competition. For example: SaaS Industry: $702 B2B companies: $536 eCommerce businesses: $70 You can improve your CAC by: Analyzing the performance of the marketing channels and optimizing the ones with the best return on investments.

Customer Experience 79

Customer Experience User Friction Customer Feedback Onboarding KPIs 79

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. There’s nothing wrong with each team having its own funnel, but you should still unify efforts.

Analytic Tools 94

Analytic Tools Data Visualization Customer Experience Reporting Tools 94

Userpilot

OCTOBER 4, 2022

Sustainable growth is the biggest priority for any SaaS business that wants to succeed. The Pirate Metrics Framework organizes the traditional funnel into five stages in the customer journey: Acquisition, Activation, Retention, Referral, and Revenue ( AARRR ). The origins of the AARRR funnel framework.

Customer Experience 98

Customer Experience User Testing Onboarding KPIs Software Review 98

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. Activation is one of the most important metrics for product managers and SaaS owners to focus on (and get right). What is an activation funnel?

Customer Experience 91

Customer Experience Analytic Tools User Testing Customer Feedback 91

Userpilot

JULY 13, 2023

Growth is the lifeblood of any company, and it is paramount for any SaaS company. In this article, we’ll go through how to measure growth of a company by delving deep into the basics, relevant metrics, and each necessary company growth rate formula. Here, n represents the number of years considered for the growth calculation.

Onboarding KPIs 93

Onboarding KPIs Feedback Software Customer Experience Customer Feedback 93

Userpilot

MARCH 17, 2024

Are you tracking SaaS metrics without knowing how to make the analytics process easier? Analytics dashboards are visualization tools that give you an overview of key metrics. It will give you a better understanding of the type of metrics to monitor in your dashboard and help you draw product growth insights from them.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Dashboard 90

Userpilot

OCTOBER 1, 2022

How can you stop losing customers in your user funnel and start getting to convert them faster? User funnel optimization is the key to improving your conversion rate. In this article, we’ll be discussing top strategies to optimize your user funnel, as well as 3 tools to help you do a funnel analysis to boost retention.

Analytic Tools 92

Analytic Tools Feedback Software Customer Experience User Testing 92

Userpilot

APRIL 23, 2023

Do you know which product health metrics to track to achieve long-term success for your SaaS business? The right metrics and data will offer valuable product growth insights to help you make data-driven decisions about optimizing your products’ performance. What are product health metrics? Let’s start!

Onboarding KPIs 84

Onboarding KPIs Analytic Tools Feedback Software Customer Experience 84

Userpilot

MARCH 27, 2023

We start by looking at different kinds of analyses and the metrics to track and then explore some practical ways of using each of them to drive various product goals. Funnel and milestone analyses enable product managers to track users’ progress along the user journey and toward activation and adoption. Why does it matter?

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 97

Analytic Tools Research Software Data Visualization Onboarding KPIs 97

Userpilot

MARCH 8, 2022

With smart strategies and the right user analytics tools, you can leverage user analytics to improve SaaS metrics and unlock growth. Funnel analytics lets you identify the users who convert at each step of the funnel and thus, find areas of high-converting traffic. What is user analytics in SaaS? Funnel analytics.

Analytic Tools 97

Analytic Tools Data Visualization Onboarding KPIs Customer Experience 97

Userpilot

OCTOBER 10, 2022

Are you having trouble deciding on what feature adoption metrics you should choose to measure the success of the new feature? In this article, we’ll cover the key metrics you need to develop an informed feature adoption strategy and discuss how you can improve them. What is feature adoption in SaaS? We’ve got you covered!

Onboarding KPIs 84

Onboarding KPIs Feedback Software Analytic Tools Research Software 84

Userpilot

JUNE 3, 2022

Giving users a great first impression is critically important, so defining an effective SaaS onboarding funnel has got to be a priority for any product manager. It’s important to map and improve your conversion rate because it’s the primary metric that tells you how successful your onboarding process is.

Analytic Tools 94

Analytic Tools Onboarding KPIs Research Software Feedback Software 94

Userpilot

OCTOBER 8, 2021

Many SaaS businesses rate Pendo Analytics among the best in the industry. We previously discussed them in our blog post about Pendo here. To replace the dummy data with real numbers from your SaaS company, you'll need to install a JS snippet. Pendo Analytics Feature #2: Funnels. 15% were untagged.

Data Visualization 97

Data Visualization Analytic Tools Software Review Feedback Software 97

Userpilot

JANUARY 31, 2023

Do you want to track product launch success with relevant KPIs and metrics but don’t know where to start? Product launch metrics provide valuable insights that you can use to improve your product and increase product growth. TL;DR Product launch in SaaS refers to bringing a new or upgraded product to the market.

Onboarding KPIs 93

Onboarding KPIs Product launches Analytic Tools Feedback Software 93

Userpilot

AUGUST 5, 2023

So let’s find out how to create a data tracking plan to collect and analyze all data relevant to your SaaS business. The six key metrics to measure are conversion rate, activation rate, product adoption rate, retention rate, average revenue, and customer lifetime value. Then, you should select your key metrics and time frame.

Data Visualization 93

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 93

Userpilot

JUNE 26, 2023

Want to track the different types of product metrics to get product growth insights ? Product metrics are critical for product growth managers to develop the right product strategies and drive continuous value for customers. However, it isn’t easy to choose the right product metrics from the many SaaS metrics available.

Onboarding KPIs 79

Onboarding KPIs Analytic Tools Data Visualization Customer Experience 79

Userpilot

OCTOBER 31, 2023

Types of free trial models in SaaS: opt-in and opt-out free trials, freemium , free trial after a demo, and free trial with gamified extensions. When choosing the right free trial model, there are three factors to consider: product complexity, the product metrics you’re interested in tracking, and the length of your free trial.

Feedback Software 86

Feedback Software Research Software User Testing Onboarding KPIs 86

Userpilot

JULY 8, 2021

What are Pirate Metrics? Invented in 2007 by Dave McClure, pirate metrics is a framework that is still used by businesses to measure and optimize customer interaction across their lifecycle. But how does the pirate metrics framework work for SaaS and how can it help drive growth? What is Dave McClure’s pirate metrics?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Framework 98

Userpilot

SEPTEMBER 12, 2022

It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. Group customer touchpoints by using the Pirate metrics framework. It may be reading articles on your blog, engaging with ads, leaving reviews, contacting the support team, and so on. SaaS Pirate Metrics framework.

Analytic Tools 97

Analytic Tools Feedback Software User Testing Customer Experience 97

Userpilot

JANUARY 8, 2024

This is particularly important in SaaS, where the CAC payback period is anything from a few months to over one year. Use gated content for lead generation across the customer acquisition funnel Produce quality content—ebooks, case studies, industry reports, free tools—and gate it.

Analytic Tools 103

Analytic Tools Research Software Feedback Software Customer Experience 103

Userpilot

DECEMBER 19, 2022

B2B marketing strategies tend to use a flywheel model rather than a funnel structure. B2B marketing strategies also tend to use a flywheel model rather than a funnel structure. Certain companies can have both B2B and B2C targets in their marketing strategy — as long as each demographic has a separate sales funnel with relevant content.

B2B 102

B2B User Testing Research Software Analytic Tools 102

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result. Choose metrics to track the success of the engagement strategy. Book a demo to learn more!

Feedback Software 85

Feedback Software User Testing Customer Experience User Friction 85

Userpilot

MAY 14, 2023

To make the choice a bit easier for you, we’ve created a list of the best tools for tracking events available for SaaS teams in 2023. Event tracking provides teams with insights into user behavior so that they can improve the product, its UI, and key metrics like conversion rates. Let’s get right to it!

Analytic Tools 95

Analytic Tools Data Visualization Feedback Software Reporting Tools 95

Userpilot

AUGUST 30, 2023

Time to resolution is a critical customer service metric that can make or break your customer support’s reputation. Conducting engagement funnel analysis to spot frictions and eliminate them. For example, urgent technical glitches in a financial SaaS product might require a faster turnaround. What is time to resolution?

Customer Experience 91

Customer Experience Onboarding KPIs User Testing Customer Feedback 91

Userpilot

APRIL 26, 2023

Because it’s one of the best ways to improve customer retention and grow faster in SaaS. What the best customer data platform is for SaaS companies. Conduct funnel analysis to see where users are dropping off in the customer journey and retain customers with added guidance. Track drop-off points with a funnel analysis.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JUNE 30, 2023

Customer engagement lies at the heart of every thriving SaaS product. In this article, we will delve into the top 12 strategic customer engagement tactics and then look at some of the leading customer engagement examples in the SaaS industry. Analyze the customer journey with funnel analysis to identify and eliminate friction points.

Customer Experience 82

Customer Experience Customer Feedback Feedback Software Analytic Tools 82

Userpilot

JANUARY 12, 2023

The 4 principal ways to monitor user behavior in SaaS include tracking feature usage, custom behavior tracking with events, using heatmaps , and user funnel analytics. The 4 principal ways to monitor user behavior in SaaS include tracking feature usage, custom behavior tracking with events, using heatmaps and user funnel analytics.

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Customer Feedback 96

Userpilot

APRIL 20, 2023

Along the adoption journey, you should explore various metrics to help you make informed decisions. Relevant analytics include event and feature tracking, in-depth funnel analysis , heatmaps , session replays, and retention analysis. The consistent growth of daily active users is a healthy metric for any SaaS.

Analytic Tools 78

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 78

Userpilot

AUGUST 15, 2021

A key reason why customer engagement metrics are important to successful SaaS businesses. In this article, we will walk you through ten important user engagement metrics to measure. What are customer engagement metrics? What customer engagement metrics are important to track? Let's get started!

Feedback Software 98

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 98

Userpilot

SEPTEMBER 30, 2022

Data analytics is a must for every team in a SaaS company if you want to make decisions based on data. This article explicitly explains what metrics are essential to product management teams and how to collect the data. Funnel analysis will answer questions like how many users have completed the onboarding flow and where they drop off.

Data Visualization 88

Data Visualization Analytic Tools Feedback Software Onboarding KPIs 88

Userpilot

SEPTEMBER 16, 2021

Looking for the right SaaS product management metrics that offer valuable product growth insights ? Defining and tracking key metrics is an integral part of the product management process. In this article you’ll learn about: Ways to measure SaaS products. Activation metrics you can track: activation rate.

Onboarding KPIs 95

Onboarding KPIs Feedback Software Analytic Tools Customer Feedback 95

Userpilot

MARCH 15, 2022

Why a go-to-market strategy plays an integral of your SaaS product success? In this blog post, you’ll learn everything about go-to-market strategies. We will cover what they are, why you need them, and how to create one for your SaaS business using real examples. SaaS go-to-market plans can be used in several use cases.

Research Software 88

Research Software Strategy Customer Experience User Testing 88

Userpilot

JANUARY 26, 2022

Are you wondering how to effectively use SaaS analytics to reduce churn? SaaS analytics allow you to leverage the data to gain actionable insights and make informed decisions. In this post, we’ll discuss the most important SaaS metrics to analyze and some of the best SaaS analytics tools you can use to drive product growth.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 98

Userpilot

FEBRUARY 26, 2023

Mixpanel has become a popular choice among SaaS companies with its advanced analytics and intuitive interface. Mixapanel’s group analytics enables you to analyze behavioral data as a group and calculate account or company-level metrics. Cohort analysis in Mixpanel also helps you analyze user funnels. User cohort analysis.

Data Visualization 95

Data Visualization Analytic Tools Feedback Software Software Review 95

Usersnap

FEBRUARY 14, 2023

Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. What Is a Go-To-Market (GTM) Strategy For SaaS? A go-to-market strategy is your blueprint for successfully launching a new product in the SaaS market.

Research Software 52

Research Software Feedback Software User Testing Product launches 52