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Productside | Product Management Courses & Training How Product Management Strategy Turns Struggles into Structure We’ve worked with hundreds of teams stuck in reactive delivery cycles, constantly shipping features but never sure if they’re actually moving the needle. It needed a rethink of its product management strategy.
With the right strategies, you can hit the ground running, build trust, and leverage your expertise to thrive in your new role. Address PainPoints Proactively: Regularly ask for feedback to show you value their input and are ready to adjust course. The first 90 days arent just about onboardingtheyre your proving ground.
This blog references our new e-guide, titled The Complete Guide to CX Transformation . Surveys, combined with open text analysis, however, hold immense potential for uncovering deeper customer insights from customer feedback. What is the impact of negative feedback on customer lifetime value (LTV)?
Turning Strategy Into Outcomes: Influencing Stakeholders To Achieve Alignment By Erica Wass At a Glance This blog outlines how successful product strategy depends on aligning cross-functional stakeholders, not just building a strong plan. In product management, strategy alone isn’t enough. Priorities are clear.
The key isnt just understanding users but unlocking insights that lead to solutions they cant live without. Product discovery is critical in identifying workflows, painpoints, and user goals that shape successful products. Common Pitfalls Rushing into solutions without exploring user needs derails discovery.
Every single person that contributes to building a product, all of the makers in the room, we need to care about our customers, we need to make sure that what we’re building is going to work for them, and I want to introduce some ideas that will help you do that. What I saw was they were talking to customers periodically.
Scaling a product isnt just about selling moreits about refining product-market fit, unlocking the right growth levers, and making sure your go-to-market strategy actually aligns with what your customers need. Learn how to avoid common pitfalls, build strong GTM alignment, and refine your product strategy for sustainable success.
Without trust, even the most well-thought-out product strategies can face pushback, leading to misalignment, delays, and increased risks. But when you build strong relationships, you create alignment, accelerate decision-making, and drive better results for your users and your business.
What happens when you build a product or service around what you think potential customers want, only for them to buy something else? For starters, it shows you dont know your customers well enough. But worse than that, it leads to lower revenue, failed products, and plummeting customer loyalty. The short answer: yes.
Product discovery provides insights and evidence to make informed decisions at every stage of the Product Development Lifecycle (PDLC), ensuring the final product aligns with user needs. If youre a product manager looking to reduce uncertainty, validate ideas, and build user-centric solutions , this guide is for you.
It starts with understanding user behavior, improving performance, and delivering a seamless experience. In this blog, Ill break down five mobile app optimization strategies that will help you. These strategies will help reduce churn, improve engagement, and maximize retention. What is mobile app optimization?
It bridges the gap between observation and action, transforming scattered (and messy) information into clear, prioritised insights that can drive product strategy. Encourage team members to share user stories that exemplify key painpoints or successes.
Different types of product feedback software When we say “product feedback tool,” we may mean various types of software: Survey tools : Tools designed to create and distribute surveys, collect feedback , and analyze responses to understand customer opinions and needs.
Customer churn is one of the biggest challenges businesses face, yet many organizations struggle to accurately predict and prevent it. Losing customers isn’t just a number on a spreadsheet—it’s a hit to revenue, team morale, and long-term growth potential. When customers leave, the ripple effects spread across the entire organization.
AI Data Strategy Discovery Purpose of this template: Understand how customers handle data today — and how you can solve real pains. Is data transformation or cleanup a painpoint? Teams that collaborate upfront can spot hidden customerpains, align on business metrics, and shape discovery to drive real outcomes.
Whether you’re in product, UX, or strategy, this is your blueprint for a discovery framework that actually moves the needle by connecting user insight to the metrics that drive revenue. This ensures that the product not only addresses real user problems but also aligns with business goals.
Implement Your App User Retention Strategy with Userpilot Get a Demo 14 Day Trial No Credit Card Required Create a personalized onboarding process Dont assume users know what to do in your app. You must personalize your onboarding journeys based on users JTBDs, goals, and painpoints. What is your role?
Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results. Delta is the next generation of beta testing, leveraging Centercode technology to automate time consuming tasks while increasing user engagement and test results.
You also serve customers around the world, which means different needs and expectations. Recently, I visited China and saw how our users there interacted with our productsit was completely different from what we see in Europe or Latam. Do they mention customer needs? I also listen to what they choose to talk about.
It’s a common-sense approach, but customer attitudes are shifting significantly, which means there’s a growing need for both teams to get each other’s backs in order to effectively deliver a seamless customer experience. To quote Adaptive Path co-founder Peter Merholz from this blog: “The experience is the product.”.
Most businesses design customer experiences from the inside out, based on what is best for the company, when they should be doing the exact opposite. Few people are as passionate about customer experience as Annette, the founder and CEO of consulting firm CX Journey Inc. How to put the “customer” in “customer experience”.
In a recent episode of Productside Stories , our CEO, Rina Alexin , sat down with Anne Veit , Head of Product Strategy at Razorfish , to discuss how product management works in an agency setting. From Journalism to Product Strategy Annes journey into product management started in an unexpected placejournalism.
As marketers, our job is to understand our customers – their hopes, their wants, their needs – and then communicate the value of our product in the context of their lives. At SaaStr Summit , I spoke about how businesses can adapt during these uncertain times by focusing on customer impact. Embracing a philosophy of change.
Guest Post by: David Parmelee, Digital Strategy Consultant. As Marc Wendell described in a Product Mentor video, the foundation of success in both product management and user experience (UX) is solving a problem for a specific user. That unearths sets of real-life goals and painpoints.
How to Achieve Success in Your Product Strategy In today’s rapidly evolving market, having a clear product vision and a well-defined strategy is essential for the success of any tech product. Meanwhile, a robust product strategy lays the roadmap to achieve that vision.
And while opportunity solution trees have become increasingly common among product teams, there’s still plenty of room for customization, both in the way you set up your trees and the tools you use to build them. It felt like 10+ years of experience, from customer development to Jobs Theory all in one actionable package.
Why should you adopt a customer-led growth strategy in your SaaS? Is it possible to increase user engagement by focusing on a customer-led growth strategy and hit the metrics you are hoping for? Specifically, we’ll consider: Three reasons why the customer-led growth approach is the best go-to-market strategy.
It can be quite a challenge to find and address the points of friction that are chasing your customers away. We create our business strategies around driving growth, and look to growth as the key indicator of the health and viability of our companies. “Are you attracting and engaging the right customers?
With many customer acquisition channels available, how do you choose the right one? Read on to find the best acquisition channels for your SaaS and how to create winning customer acquisition strategies that drive growth. TL;DR Customer acquisition is the process of attracting and converting new customers into paying customers.
Userfriction is anything that prevents users from getting things done and accomplishing their goals. Too much friction kills your relationships with customers and eventually results in churn. In this article, we’ll cover: What is userfriction and how it can kill your relationship with customers?
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. Why should you have a solid messaging strategy? A good place to start is by creating user personas.
Second is setting up the right funnels for access to users. I strongly believe that as a PdM, the biggest value you bring on your team is speaking to users and having a pulse of what your customers need. Planning includes the product vision, strategy, and roadmap. How do you set the vision, strategy, and roadmap?
After reading the Product Talk blog and Continuous Discovery Habits , Leann was ready to start putting some of the ideas into practice. The platform and web application he works on, finfire, connects Netfonds with their customers, their clients, banks, and insurers. I was just saying to stakeholders , ‘I need to talk to customers now!’”
Customer retention is vital for product success and business profitability. You will also learn how to build a retention strategy, what metrics to track, and 10 bulletproof retention tactics for SaaS companies. TL;DR Customer retention is the ability to keep your customers actively using their products.
Customer expectations shift dramatically depending on device. The more you know about customer usability expectations, the quicker you can make data-driven product decisions. Here are a few product and mobile-focused blogs recommended by your peers: Product Hunt. Mobile App Management Blog by Apperian. Apptamin Blog.
What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. A step-by-step process to build a viable market development strategy. Slack localized its product for international markets, boosting its global user base.
With the right customer acquisition strategies, you can convert potential customers to paying users and set the stage for turning them into long-term loyal users. As you read on, you will learn: The power of search engines, content marketing, and existing user testimonials and how to leverage them to win new users.
A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Software users only continue subscribing if they find your platform useful. This article shows you practical strategies to drive high engagement for your SaaS, boosting retention and revenue as a result.
A customer feedback repository is the place you keep all your feedback data. What is a customer feedback repository? A feedback repository is a central location where product teams can collect and organize customer feedback. Gathering customer feedback is crucial for creating successful products.
C ustomer experience (CX), or consumer experience, is the result of every interaction or touchpoint a customer has with your brand – both with your people and your products. . Think of CX as each moment of engagement along the customer journey. What is a customer service experience?
Product marketing is the process of bringing a product to market, and a well-curated product marketing strategy is key to understanding customer needs and driving adoption. In this article, we explore the key steps product managers follow to create a successful product marketing strategy, including some successful real-world examples.
In this article, we’ll explore Mary’s journey, the strategies she used to reframe her experience, and the valuable lessons she learned along the way. In product management, it involves understanding the needs and painpoints of customers and creating products that solve their problems.
Assumptions: Amazon Fresh is an e-commerce site that allows users to shop for their daily groceries. Customers can access Amazon Fresh through the Amazon.com home page that directs them to the Amazon Fresh shopping catalogue. Firstly, customer touchpoints that attribute to the success of any daily online grocery experience.
How do you increase customer adoption to grow your product ? Plus, learn the proven strategies that help SaaS companies increase their customer adoption rates. TLDR; Customer adoption is the process of continuously learning how to use a product and exploring its full potential. What is customer adoption?
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