Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 86

Data Visualization User Testing Analytic Tools Customer Feedback 86

Userpilot

DECEMBER 13, 2023

Such a strategy helps the team put themselves in the shoes of the users, better understand their needs and pain points , and make the user experience consistently good at all stages of the user journey. A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets.

Research Software 89

Research Software Analytic Tools Feedback Software User Testing 89

Userpilot

NOVEMBER 17, 2022

By adding delight to the product, you increase product stickiness and enhance customer satisfaction. This happens because users find interactions with the product rewarding. Delightful products are also full of personality, so users develop human-like relationships with them. Book the demo! It differentiates your product.

User Testing 90

User Testing Customer Experience Feedback Software Customer Feedback 90

Userpilot

SEPTEMBER 4, 2023

In today’s PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization has emerged as a strategic imperative for companies seeking to boost customer satisfaction, retention, and lifetime value. Register here for FREE!

Data Visualization 52

Data Visualization User Testing Analytic Tools Customer Feedback 52

Userpilot

OCTOBER 24, 2022

Gathering meaningful insight from your customers is a challenge for any product manager: what you need is a handy user persona survey template to help you capture it… We’re here to help! In this article, we’re going to explore how user personas can help you gather and utilize customer insight more effectively.

User Testing 91

User Testing Research Software Customer Feedback Feedback Software 91

Userpilot

APRIL 19, 2024

Ever wondered how likely your customers are to recommend your business? This measurement is more than a statistic—it’s a mirror reflecting your customer’s loyalty and the health of your customer relations. Leveraging customer feedback received via this method paves the way for SaaS companies to strengthen bonds with clients.

Data Visualization 52

Data Visualization Customer Feedback User Testing Feedback Software 52

Userpilot

NOVEMBER 23, 2023

The outcome-based roadmap focuses on delivering value to customers instead of obsessing about building specific features. Many companies lack differentiation strategies and drive product development by copying competitors. As companies scale, they often cannot satisfy customer needs equally well. A roadmap example.

Feedback Software 93

Feedback Software Analytic Tools Product Research User Testing 93

Userpilot

SEPTEMBER 16, 2022

Looking for customer focus examples to inspire your company toward being customer-centric? This article will not only show you examples but also reveal strategies for being fully customer oriented. A customer-focused culture prioritizes customers over products. to remove friction. to remove friction.

User Testing 96

User Testing Customer Feedback Customer Experience Feedback Software 96

Userpilot

APRIL 29, 2024

How can you use them for better customer engagement ? TL;DR Segmentation is a process of grouping customers by shared characteristics. A segmentation survey is used to gather the data necessary to segment customers. It also helps teams better understand their existing and prospective customer base. Let’s dive in!

Analytic Tools 89

Analytic Tools Research Software Feedback Software Product Research 89

Userpilot

JANUARY 16, 2024

Use ChatGPT to understand the motivations, goals, and frustrations of your users. Create detailed user personas and craft targeted stories for these personas. Task it with analyzing customer feedback, customer data, and more, to identify trends and patterns. Book a demo today to begin!

ChatGPT 93

ChatGPT Data Visualization Onboarding KPIs Research Software 93

Userpilot

JULY 18, 2023

Tracking your customer churn rate will help you keep tabs on business growth. This article shows you various ways to calculate churn, make sense of the data, and create proactive solutions to retain more customers. Types of churn rates you should calculate: customer churn rate, revenue churn rate , and involuntary churn rate.

User Testing 88

User Testing Feedback Software Data Visualization Customer Feedback 88

Userpilot

FEBRUARY 10, 2023

Actually, there are multiple types of personas for different teams, levels of research, and use cases—which you need to understand if you want to connect with customers. TL;DR A persona is a visual compilation of your customer’s problems, emotions, desires, jobs-to-be-done , and goals. What is a persona?

Research Software 94

Research Software User Testing Analytic Tools Feedback Software 94

Userpilot

APRIL 22, 2024

It’s often done to guide product planning , enhance account expansion , and optimize self-serve customer support channels. Increase user retention. Book a demo to see how Userpilot can transform your product analysis and help you drive growth. They offer greater customization, control, or complex functionalities.

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Data Visualization Analytic Tools Feedback Software Weak Development Team 92

Userpilot

FEBRUARY 26, 2024

TL;DR Marketing funnel analysis is the process of evaluating how customers progress from the moment they learn about your product til they convert to paid accounts , and beyond. It also helps them seal any leaks in the funnel resulting in the loss of potential customers. Book the demo! Let's get right into it!

Analytic Tools 96

Analytic Tools Data Visualization Feedback Software Research Software 96

Pragmatic Marketing

FEBRUARY 25, 2020

. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software White Paper User Friction 91

Pragmatic Marketing

FEBRUARY 25, 2020

. “We engage with product management to start and confirm the value proposition, key personas and their pain points based on current learnings from customers. ” Remember the audience—the customer—while building that messaging framework.

Messaging 91

Messaging Research Software White Paper User Friction 91

Userpilot

MARCH 6, 2024

TL;DR The product funnel is a framework outlining the stages of the customer journey , starting from its discovery and ideally leading to customer loyalty and advocacy. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. Book the demo!

Analytic Tools 88

Analytic Tools Data Visualization Research Software Onboarding KPIs 88

Userpilot

SEPTEMBER 14, 2023

Its main goal is to bring the product to the market and ensure it’s well-received by the target customers. The product marketing manager role involves conducting customer research, developing the GTM strategy , refining product positioning and messaging , managing product launches , and creating onboarding experiences.

Product Research 88

Product Research User Testing Research Software Feedback Software 88

Userpilot

JANUARY 23, 2024

In this article, we’ll go over product positioning definitions and their types, then go over our process for creating a product positioning strategy that gets positive user feedback. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Userpilot

OCTOBER 16, 2022

A minimum delightful product is a variation of the minimum viable product (MVP) (popularized by Eric Ries in his book, ‘The Lean Startup’ ). But rather than focusing on optimizing for speed, the set of features is optimized for customer delight. Then map out their pain points and figure out how to address them.

User Testing 102

User Testing Feedback Software Research Software Customer Experience 102

Userpilot

OCTOBER 31, 2023

Taking users through your product or service using an onboarding call is a pretty standard part of the customer onboarding process. Automated, in-app onboarding can also form part of a successful customer onboarding process (if you have the right tool for the job). Providing your users with the shortest possible path to value.

Feedback Software 91

Feedback Software Customer Experience User Testing Customer Feedback 91

Userpilot

OCTOBER 5, 2023

TL;DR The CAC payback period measures the time it takes for a company to recover the money invested in new customer acquisition. This metric helps SaaS companies choose the most effective customer acquisition channels , diagnose inefficiencies in customer retention strategies , and inform pricing decisions. What is CAC payback?

Feedback Software 99

Feedback Software Onboarding KPIs Analytic Tools Customer Experience 99

Userpilot

MAY 30, 2022

Segmenting your customers based on needs is highly effective as it allows you to form better relationships with users and provide a better experience for them. Needs-based segmentation involves segmenting customers into groups based on their problems and needs. Why is needs-based segmentation important?

Data Visualization 97

Data Visualization Feedback Software Research Software Analytic Tools 97

Intercom, Inc.

DECEMBER 1, 2021

To do this effectively, it’s important to remember that every customer interaction matters when closing a deal. Study any sales coaching blog, podcast, or book and you’ll find plenty of advice on the best ways to coach your sales reps: join their calls, listen to recordings, apply a framework … the list goes on.

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Framework Weak Development Team Technical Review Feedback Software 118

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. However, the focus of product service management is on delivering a delightful service and fostering relationships with customers. Book the demo! Want to see how?

Data Visualization 97

Data Visualization User Testing Research Software Feedback Software 97

Userpilot

JANUARY 31, 2023

An effective customer activation funnel can be an extremely powerful way to channel new customers through your product and get them to experience value fast. In this article, we’ll explore what customer activation is, how to unlock it within your own product, and the best tactics, techniques, and onboarding tools for the job.

Customer Experience 90

Customer Experience Analytic Tools User Testing Customer Feedback 90

Userpilot

OCTOBER 31, 2022

But what about the customer on the opposite end? Negative personas accurately portray the users least likely to find value in your product. So it differs from personas which are mostly product users. A negative persona helps you improve customer fit by revealing customer profiles that lower your retention rate.

Feedback Software 84

Feedback Software User Testing Research Software Data Visualization 84

Userpilot

JUNE 20, 2023

In Step 4, you seek customer insights and run experiments to assess user interest. Popular validation techniques include online surveys , user interviews and focus groups, and fake door tests. Once you launch the MVP, you can use product usage data and customer feedback to inform further iterations.

User Testing 89

User Testing Product Research Feedback Software Customer Feedback 89

Userpilot

OCTOBER 13, 2022

In fact, the only differentiator you can use to stand out from competing parity products is price. Points of parity are these product characteristics that your product needs to match the functionality of a competing product. Building features that your user asks for may be necessary to stay competitive. Book the demo!

Product Research 89

Product Research User Testing Feedback Software Research Software 89

Userpilot

APRIL 24, 2024

From marketing to product management and customer success, AI is improving productivity, helping teams make better decisions, and improving customer experience. AI chatbots handle queries three times faster than customer service agents, improving efficiency while meeting customers’ preferences for self-service.

Analytic Tools 72

Analytic Tools Feedback Software Data Visualization Reporting Tools 72

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Measuring user sentiment with NPS surveys is easy.

Product Research 92

Product Research User Testing Customer Feedback Research Software 92

Userpilot

MARCH 18, 2022

Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand. Good product messages highlight your value proposition and the benefits you promise to deliver to users. Highlight what differentiates you from competitors.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. It also removes friction , reduces churn , drives adoption , and improves customer loyalty. Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better.

Product Research 96

Product Research Feedback Software Research Software User Testing 96

Userpilot

NOVEMBER 2, 2022

Because it’s the key to a better pricing strategy, competitive advantage, and customer experience. TLDR; Product value describes how much your product helps customers achieve a goal or fix an issue. A value-added product is enhanced with additional features or characteristics to make it more convenient or helpful to customers.

Feedback Software 92

Feedback Software Research Software User Testing Product Research 92

Usersnap

DECEMBER 19, 2023

Ever wondered why the humble 1 to 5 rating point scale is the secret weapon of Product Managers (PMs)? Marty Cagan, in his book “Inspired: How To Create Products Customers Love” , mentions the use of customer surveys as a tool for understanding customer needs and preferences. Satisfaction Scale 2.

Feedback Software 52

Feedback Software User Testing Customer Feedback Product Research 52

Userpilot

MARCH 27, 2023

Marketing analytics focuses on tracking the performance of marketing campaigns, while product analytics is interested in product engagement and user behavior inside the product. Product analytics are used not only by the product team but also by the customer success and the marketing team, as well as UX designers and devs.

Analytic Tools 97

Analytic Tools Data Visualization Feedback Software Onboarding KPIs 97