Branding Case Study Market Research Positioning 
BrainMates
NOVEMBER 27, 2022
Case Study: How Pets.com Failed Product Development. If we reflect back on the noughties (2000-2009) through the lens of today, we’ll see plenty of high-profile cases where businesses that were built on high expectations failed to deliver with their product. In other instances, it was a case of growing too big too soon.
UX Studio
APRIL 25, 2019
Still, how users react to your brand strategy lies relatively out of your hands. Words, logos, brand colours just trigger things – their power resides in associations. Previous experience with a specific brand deeply influences the way people perceive it. Let’s jump into branding research! Do research!
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Userpilot
JANUARY 8, 2024
By staying consistent with your SEO efforts , you’ll not only enhance your search rankings but also establish your brand as an authority in your industry and niche. Potential users will see themselves in the case studies and be encouraged to use your solution. Focus on the right customer acquisition channels.
Userpilot
DECEMBER 19, 2022
B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. Find your brand positioning. Brand identity is the first detail that you need to nail down. Do your market research.
Userpilot
MARCH 18, 2022
In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience. Having a product messaging framework is important because it sets the precedence for how the market and your potential customers will see your brand.
Userpilot
NOVEMBER 2, 2022
Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To add value to your SaaS product, follow these ten best practices: Adjust your marketing strategy.
Userpilot
JUNE 30, 2023
When customers interact with content that resonates with their culture and language, they’re more likely to have a positive view of the product. To localize the more technical and creative content, you contract linguists and marketers with robust knowledge of the German market. Blog content localization.
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