People-First Product Leadership

MARCH 10, 2024

That's why I never rely on market research. It means mixing together insight into customer wants, needs and expectations with market trends, emerging technology developments, and competitor insight plus the company’s unique product know how. People don't know what they want until you show it to them.

User Testing 59

User Testing Product Research Customer Feedback Research Software 59

Userpilot

NOVEMBER 2, 2022

Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. To add value to your SaaS product, follow these ten best practices: Adjust your marketing strategy.

Feedback Software 97

Feedback Software Research Software User Testing Product Research 97

Userpilot

MARCH 18, 2022

Successful product messages are also made up of ratings or user reviews and quotes either as a part of your content marketing efforts (for case studies) or the product marketing on your website/online stores to build credibility. Do market research to develop your buyer persona.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Userpilot

JUNE 30, 2023

When customers interact with content that resonates with their culture and language, they’re more likely to have a positive view of the product. To localize the more technical and creative content, you contract linguists and marketers with robust knowledge of the German market. Blog content localization.

Research Software 94

Research Software Analytic Tools User Testing Onboarding KPIs 94

Userpilot

DECEMBER 19, 2022

B2B marketing expenses can vary wildly depending on whether you’re building a brand on social media, investing in content, or targeting enterprise customers with account-based marketing. What is B2B marketing? Find your brand positioning. Do your market research. User segmentation with Userpilot.

B2B 105

B2B User Testing Research Software Analytic Tools 105

freshtrax

JULY 31, 2023

In this article, we will focus on a case study of user interviews and marketing strategies in North America, and introduce the benefits of research in different cultural backgrounds from the perspective of a business producer and a marketer who were involved in the project. for a Japanese entertainment company.

User Testing 98

User Testing Product Research Customer Feedback Research Software 98

The Product Coalition

JANUARY 25, 2021

You can conduct market research, send a survey to your customers that goes beyond the usual questions about the product, work on a few white papers, tips & tricks, FAQ’s, cheat s s, best practices, and more. Here are a few ideas I used in the past (more than once, to be honest) and always yielded surprisingly positive results: 8.

Product Research 95

Product Research User Testing Customer Experience Reporting Tools 95

Intercom, Inc.

NOVEMBER 20, 2018

Offering free access to some of these early contacts in return for social proof (case studies/ testimonials/ logos) is a useful way to get people using the product so future development decisions can be based on observed data rather than hypotheses. Again the goal here is to treat this stage of the process as primary market research.

Feedback Software 178

Feedback Software Research Software Startups Product Research 178

Userpilot

JUNE 7, 2022

Being product-centric means your SaaS company gets to focus on building the best products and features, creating a powerful brand positioning, and improving customer loyalty. Create a powerful brand positioning. A perfect case study would be Apple. Improve customer loyalty.

User Testing 52

User Testing Customer Experience Feedback Software Customer Feedback 52

freshtrax

MAY 9, 2019

According to Hakuhodo’s consumer research conducted in 2017, 51% of Japanese people are against the cashless society. Japanese men are more positive about the cashless society, but still, 41% of them are against it. Source: Hakuhodo’s consumer research. This is more prominent among women. References: Source 1. Source 2.

Research Software 81

Research Software User Testing Marketing Customer Feedback 81

Userpilot

JUNE 9, 2021

Product Marketers are responsible for defining the whole value prop also before the signup. That can include educational posts and videos focusing on solving specific problems using the product, case studies showing how existing users have achieved success with your product, and writing help docs. Research competitors.

Analytic Tools 52

Analytic Tools Research Software Feedback Software Product Research 52

Good Product Manager

APRIL 21, 2015

Product managers usually have a long list of ideas from a variety of sources – customer or sales requests, competitor products, executive “suggestions,” market research insight – and they need to figure out how to score each idea to separate the good from the bad and prioritize the good ones for development.

Research Software 74

Research Software Product Research Feedback Software User Testing 74

UX Studio: Product Management

DECEMBER 7, 2022

Collaborating closely with their clients and teammates, their mission is to have a positive impact on people’s everyday lives. In these industries, they easily navigate through challenging client needs with their services, such as: UX research, UX audit, Usability tests, Validations, and Workshops. Among research needs, they cover: .

User Testing 52

User Testing Research Software Product Research UX 52

Effective Roadmap Planning and Development Process for Enterprise Products

AUGUST 2, 2018

Market Research : Adopt Primary and Secondary research techniques to gather intelligence on the market. Do not discount your sales, marketing, Support and other folks within your Org who engage with the market at different levels. Similar approach applies to user persona.

User Testing 40

User Testing Enterprise Roadmap Product Research 40

Good Product Manager

DECEMBER 4, 2016

I’ve heard from people who disagree with me, and they presented arguments that made me rethink (and even change) some of my positions. – Pete Bell of Spectranetics at @brainshark case study at #SDTechX. – Pete Bell of Spectranetics at @brainshark case study at #SDTechX.

Product Management 60

Product Management Product Manager Agile Management 60

Good Product Manager

DECEMBER 4, 2016

I’ve heard from people who disagree with me, and they presented arguments that made me rethink (and even change) some of my positions. – Pete Bell of Spectranetics at @brainshark case study at #SDTechX. – Pete Bell of Spectranetics at @brainshark case study at #SDTechX. YOPf8bCIR4. YOPf8bCIR4.

Product Management 60

Product Management Product Manager Agile Management 60

Usersnap

JUNE 8, 2020

The Macquarium team discussed the challenges of converting data to action and the positive impact of intentional design. And Derric Haynie presented a compelling case study of how real-time live chat boosts revenue by 13%. Yakup Bayrak presented a very practical formula in calculating the ROI of UX/CX. Get inspired by Klaus-M.

User Testing 40

User Testing Customer Feedback Customer Experience Feedback Software 40

ProductPlan

NOVEMBER 13, 2018

In that case, keeping the customer happy could be a good way to turn them into a useful reference or even a case study. That customer could also help inform the next steps of your strategy for breaking into that market. As opposed to just making the screaming go away.

User Testing 57

User Testing Customer Feedback Feedback Software Customer Experience 57

Userpilot

MARCH 22, 2021

Product marketing is different compared to general marketing in that product marketing teams would have to know all the technical details of your SaaS product, its competitors and be able to understand and predict industry trends. From just $8 per creator per month, Loom is a steal. An enterprise plan is also available.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

DISQO

MAY 10, 2018

” Only using traditional market research methods wouldn’t work either, because MRLN wasn’t certain on which customer segment to focus on. “Frankly, we were not in a position to be that specific,” says Charles-Pierre. This helped accelerate that ‘discovery’ process.”

Product Research 75

Product Research Startups User Testing Reporting Tools 75

DISQO

FEBRUARY 21, 2017

To set the stage, we started by filtering out non-LinkedIn users and then requesting demographic information from remaining respondents, thereby enabling us to categorize all of our research along these segments. Next, we presented users with the interactive prototypes to gauge their preferences.

User Testing 66

User Testing Customer Feedback Customer Experience Research Software 66

PMLesson's Ace the PM Interview

OCTOBER 21, 2019

Price leadership and ability to inspire : Ola has managed to achieve a price leadership position by delivering necessary services in affordable prices. First of all, I should admit that being a cloud specialist did help me to an extent landing my first product management job.

Technical Review 40

Technical Review Customer Experience Technical Advisors Research Software 40

Userzoom

DECEMBER 17, 2019

Armed with the proper tools, guidance and methods of communication, you should be able to convince anyone within your organisation about the value of user research and the positive impact it will have on the bottom line – without resorting to cattle-prods, lies or locking yourself in the stationery cupboard and having a very loud cry.

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User Testing Research Software Product Research Customer Feedback 122

Userpilot

AUGUST 29, 2022

The insights help evaluate product marketing strategies, understand the ideal customer profile , analyze the customer journey , and make data-driven decisions. There are six common types of marketing data and their sources: 1. Market research for discovering common pain points. Market research insights.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

JANUARY 20, 2024

The process involves researching the target audience’s problems, needs, and motivations, and creating user personas representing key customer segments. Use customer and market research insights to clarify your value proposition, focusing on how the product addresses customer needs and stands out from competitors.

Messaging 87

Messaging User Testing Research Software Analytic Tools 87

Alchemer Mobile

FEBRUARY 2, 2021

App marketing at its most basic. The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Three Months Before Launch: Lay the Groundwork.

Feedback Software 264

Feedback Software Analytic Tools Research Software Product Research 264

The Product HQ

FEBRUARY 6, 2023

Your job as someone vying for a position as a senior product manager is to discover the intent behind each question. Take advantage of the time spent to position yourself as a credible, qualified, and experienced professional, befitting the senior product manager role. How do you figure out what your customer needs from your product?

User Testing 52

User Testing Research Software Feedback Software Data Visualization 52

UX Studio: Product Management

NOVEMBER 8, 2021

We also run a popular UX blog full of industry insights and professional case studies read by over 30,000 avid readers every month. However, the latest case studies date back to 2019. There are over 47 positive client reviews on Google, with an average rate of 4.9 Online reputation is challenging to control.

Research Software 77

Research Software User Testing Technical Review Product Research 77

The Product Coalition

MARCH 24, 2021

As Kim Garst states in her quote, the fundamental principle to win first reference customers in the mainstream market is to target a specific niche market as your point of attack and focus all your resources on achieving the dominant leadership position in that segment as quickly as possible.

User Testing 133

User Testing Research Software User Friction Customer Experience 133

UX Studio: Product Management

AUGUST 17, 2018

Check how we did exactly that in one of our case studies.). In such cases, professional market research may work better for starters. If you need HR representatives to test a remote hiring platform and need to check their experience, current position and qualifications, make a screener with specific questions.

User Testing 141

User Testing Product Research Research Software Feedback Software 141

Userpilot

MARCH 21, 2023

Use social proof like customer testimonials, user reviews, case studies, and industry awards to show prospects your product ‘ s real value. Mention real-world use cases for your software and provide a step-by-step guide, so new users don’t find the journey as daunting.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

Userpilot

APRIL 26, 2024

Trends in customer health score data can tell you if your business changes are having a positive impact. Read the complete case study here. It’s not hard to see why considering solving problems themselves can be faster than waiting to speak with an agent in some cases. Book a demo to learn more.

Feedback Software 52

Feedback Software Analytic Tools Research Software User Testing 52

Userpilot

MARCH 6, 2020

Carlotta Basile – Associate Product Manager at Bruel & Kjaer UK Ltd – company offering acquisition and vibration software, transducers, ear simulators, sound level meters, measurement exciters, noise mapping, and positioning systems. Here are some interesting Product case studies, scroll down [link].

Research Software 133

Research Software Analytic Tools Feedback Software Reporting Tools 133

Userpilot

JANUARY 26, 2024

Product-led content comes in different formats, including videos , case studies , blog posts, research reports, checklists , newsletters , and social media posts. Start creating your product-led content strategy with customer research to identify their issues.

Research Software 52

Research Software Analytic Tools Reporting Tools Data Visualization 52