The Product Coalition

FEBRUARY 15, 2024

Generative AI empowers businesses to create tailored recommendations, product descriptions, and chatbot interactions. Generative AI enables companies to innovate rapidly, adapt to market changes efficiently, and establish a leading position in their industries.

Generative AI 107

Generative AI Data Visualization Reporting Tools Research Software 107

Userpilot

OCTOBER 16, 2022

For customer-centric SaaS companies, customer intimacy is indispensable to driving product growth. Customer intimacy isn’t a metric you can measure. But you can get a full picture of your customer relationships with NPS surveys , product adoption rates , and churn rates. Customer success and intimacy go hand-in-hand.

User Testing 98

User Testing Feedback Software Research Software Analytic Tools 98

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. This stage is thus about brand building.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JUNE 30, 2023

It enables them to reach audiences across the globe to drive market expansion and product growth. Track where most of your current customers come from or where similar products are successful. Website copy, in-app communication , product documents, or legal content are often good places to start. Let’s get right to it.

Research Software 98

Research Software Analytic Tools User Testing Onboarding KPIs 98

Userpilot

JULY 18, 2022

While customer loyalty can cause higher retention, retention analytics involves measuring certain metrics to understand how satisfied existing customers are. In other words, it’s an ongoing positive relationship between a customer and a company. They are happy to advocate for your brand and recommend you to others.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Customer Experience 98

Userpilot

AUGUST 2, 2023

A customer engagement strategy can be the difference between positive and negative growth for your SaaS. Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. But you’re far from done.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

JULY 26, 2021

Have you, like me, ever wondered how it’s possible to try so many SaaS products for free? It’s because of something called product-led growth (or product growth for short.). They use their product as the selling point. They promote their products, right? But isn’t that what all companies do? Not exactly.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs User Testing 98

Userpilot

APRIL 27, 2021

We hate to admit it, but there isn’t one product that is going to increase your conversion rate and reduce your churn magically. Companies need a stack of SaaS onboarding tools to create personalized experiences and bring users to their “Aha! What Is User Onboarding? Why Is SaaS Onboarding So Important? Table of Contents.

Analytic Tools 52

Analytic Tools Feedback Software Research Software Data Visualization 52

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 105

B2B User Testing Research Software Analytic Tools 105

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

OCTOBER 30, 2022

Curious about customer experience improvement and how to get started for your brand? Customer experience improvement is optimizing your product and customer interactions to ensure users are happy at every point in their customer journeys. Delivery: Prioritize speed and quality as you deliver on brand promises. Look no further.

Feedback Software 97

Feedback Software Research Software Customer Experience User Testing 97

Userpilot

MARCH 11, 2022

To help you in your first 90 days on the job, we’ve compiled a collection of some of the best product management resources. The collection includes our favorite conferences, podcasts, blogs, books, newsletters, courses, and Slack groups for product managers. o get the sponge mode on and dive in!

Analytic Tools 98

Analytic Tools Data Visualization Research Software Feedback Software 98

Userpilot

OCTOBER 28, 2020

In our last blog, we showed you what you need to do and to avoid to make awesome product tours and walkthroughs. In this blog, we’re going to take your through the market-leading product tour software and solutions out there so you can choose the one that suits you best. Too many product tours are passive, untargeted and ineffective.

Analytic Tools 105

Analytic Tools Feedback Software Software Review Onboarding KPIs 105

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Research Software 98

Gainsight

JUNE 11, 2021

The results are increased engagement, increased productivity, and better solutions. Major Takeaways: You can’t help others if you’re not in a position to help yourself. Shape your CS practices by expressing your defined core values and living your authentic truth (your “brand”). Major Takeaways: Your personal brand matters.

Reporting Tools 91

Reporting Tools Research Software Onboarding KPIs Data Visualization 91

Userpilot

OCTOBER 29, 2020

Product Marketing is a fairly new domain and the role of ‘Product Marketing Manager’ differs greatly from organization to organization. You may want to jump to a relevant section: Who’s a Product Marketing Manager? Product Marketing Manager’s Role and Responsibilities (depending on the company).

Analytic Tools 99

Analytic Tools Feedback Software Onboarding KPIs Product Marketing 99

Userpilot

FEBRUARY 4, 2022

We’ll also go over how to improve essential SaaS sales metrics like customer acquisition cost, annual recurring revenue, average purchase value, and expansion MRR so you can make the most out of your SaaS product. A self-service SaaS sales process is best for companies with a simple and/or affordable product.

Feedback Software 98

Feedback Software Research Software Reporting Tools Onboarding KPIs 98

Userpilot

NOVEMBER 30, 2021

In this post, we’ll break down the pros, cons, features, and pricing of using Appcues vs Userlane; plus, we’re throwing in an alternative onboarding and engagement tool that could be perfect for you! Appcues is a popular DAP, great or building onboarding checklists. What are the key features of Appcues? Let’s dive in.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

AUGUST 23, 2021

Even if you’ve got a pretty good handle on user sentiment with your product, harnessing it to transform negativity into positivity can be challenging. Detractors ( NPS 6 or lower) are customers who are unlikely to recommend your product to others due to low satisfaction with it. So let’s jump right in!

Feedback Software 98

Feedback Software Analytic Tools Data Visualization User Testing 98

Amplitude

DECEMBER 6, 2020

You’d only need to build one set of features to solve their problems. Sadly, this isn’t the case—so your users will invariably find and engage with your product for a variety of reasons, and from a variety of different sources. . You’d only need one marketing channel to find your users. What is the Customer Lifecycle?

Customer Experience 59

Customer Experience Analytic Tools User Testing User Friction 59

UX Studio

MARCH 11, 2024

And also, even if I did some photo shoots when surfing for brands and even that, like the pressure of like somebody put a camera out and then it’s like, I couldn’t, I just couldn’t do any of the tricks. These days are more around product design and UX design. And for me, it was just kind of like nervous dread.

User Testing 66

User Testing Feedback Software Research Software Data Visualization 66

Userpilot

FEBRUARY 17, 2021

Wondering what the best product conferences of 2021 are? We’ve collected the best events for product folks that you can attend online or in-person. February Product Conferences. Product World. Product Marketing Rendezvous. Source: Product Marketing Alliance. Table of contents. Source: Productworld.co.

Research Software 98

Research Software User Testing Product Research Analytic Tools 98

Userpilot

APRIL 23, 2021

It stands to reason when you think about how much time and money you spent building your product. Use an interactive product walkthrough 2. Don’t forget secondary onboarding 8. It’s an important metric for SaaS businesses because profitability correlates with retention and activation. How to calculate churn rate 1.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

Gainsight

JUNE 29, 2021

SaaS companies have pioneered Customer Success as a function, building dedicated teams to manage relationships and make sure customers are happy and seeing value from a product or service they purchased. CS teams not only influence retention rates, but also the organization’s brand and product roadmap.

Reporting Tools 40

Reporting Tools User Testing Weak Development Team Onboarding KPIs 40

Userpilot

OCTOBER 21, 2022

What are some UX onboarding best practices that can help you to design an unforgettable first-time experience and convert more users? In this article, we’ll discuss a few best practices on how to build a great user onboarding flow that attracts new customers and keeps them engaged throughout the customer journey. What is UX onboarding?

Feedback Software 75

Feedback Software Onboarding KPIs UX User Testing 75

Userpilot

OCTOBER 15, 2022

How to track customer experience metrics. There are three key metrics used to track customer experience: net promoter score (NPS), customer satisfaction score (CSAT), and customer effort score (CES). NPS tracks customer advocacy by measuring how likely users are to recommend your product to others. Let’s get started.

Customer Experience 98

Customer Experience B2B User Testing Customer Feedback 98

Userpilot

OCTOBER 6, 2022

According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Investing in customer communication leads to increased customer happiness and SaaS growth in several key ways: It helps create a more positive overall customer experience.

Customer Communications 97

Customer Communications Feedback Software Research Software Analytic Tools 97

Userpilot

DECEMBER 21, 2022

If you don’t act on the positive and negative feedback that your customer success team collects then you’ll never be able to meet customer expectations through your VoC program. In-app surveys are one of the most contextual ways to collect feedback for your VoC program since they pop up right after a user interacts with a feature.

User Testing 98

User Testing Data Visualization Customer Feedback Customer Experience 98

Userpilot

JANUARY 4, 2022

In this article we’re going to go over how using behavioral segmentation can increase customer lifetime value, grow your customer base, and boost brand loyalty through more contextual communication with your users! Behavioral segmentation is a strategy of grouping customers based on how they interact with your product.

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 98

Userpilot

DECEMBER 13, 2022

The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?” The product NPS formula is % of Promoters – % of Detractors = Net Promoter Score.

User Testing 98

User Testing Customer Experience Customer Feedback Feedback Software 98

Userpilot

APRIL 30, 2020

From a bird’s-eye perspective, this means ensuring two key things are happening within your organization at all times: Continuous product management and development. In this article, we’re going to explore: What product-service management and customer success typically looks like for SaaS . Ready to get started? .

Reporting Tools 99

Reporting Tools Feedback Software Onboarding KPIs Customer Experience 99

Userpilot

SEPTEMBER 28, 2022

Customer experience is the sum of a customer’s perception after direct or indirect interactions with your brand. Personalize product experiences and communication based on user needs. Track and improve customer experience KPIs and metrics at different touchpoints. We’ve outlined 20 proven strategies to help you!

Customer Experience 52

Customer Experience Feedback Software Analytic Tools User Testing 52

Userpilot

AUGUST 29, 2022

With marketing insights, product marketing teams can locate marketing channels that bring the most valuable customers. Product managers can use marketing data to improve customer experience. Customer preferences for understanding goals and expectations towards the product. Market research for discovering common pain points.

Data Visualization 98

Data Visualization Customer Feedback Customer Experience User Testing 98

Userpilot

APRIL 27, 2023

One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). TL;DR The Net Promoter Score (NPS) is a metric utilized to assess customer loyalty, contentment, and advocacy toward a business. Combine NPS data with other metrics (user behavior in-app, etc.)

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Userpilot

APRIL 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. There’s no metric in SaaS businesses that correlates with profitability more than retention. Secondary onboarding 7. Not really.

Feedback Software 64

Feedback Software Research Software User Testing Customer Experience 64

Userzoom

APRIL 23, 2020

For example, remind them of the cost of the necessary rework to fix the problems and how it has affected customers’ loyalty, happiness, and perception of the brand. Remind them that UX research mitigates the risk of product failure and is a much more cost-effective way to handle the inevitable issues.

Webinar 83

Webinar Product Research User Testing UX 83