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2021 on Inside Intercom

Intercom, Inc.

“We have accelerated through many years of progress as if we’re living in a time-lapse” Business is increasingly conducted online, and customer communications are undergoing a massive transformation as customer expectations change. Niamh O’Connor , Brand Editor. Thoughts on innovation.

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What is Marketing Resource Management and How it Can Streamline Your Marketing Efforts?

Userpilot

It is also one of the busiest, most complex departments, often handling many tools, managing multiple campaigns and events, and coordinating with internal and external stakeholders. The centralization promoted by these tools ensures brand assets and marketing materials are easier to find. What are resource management examples?

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30 Steps to Mobile App Launch

Alchemer Mobile

The first step of any go-to-market strategy is to lock in a compelling positioning statement: Who is your app intended for? For a consistent brand image, all of your marketing activities should communicate and reinforce this one statement. Landing pages can be set up with no cost or hassle with a tool like Squarespace or Wix.

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EdTech Series: PX Strategies to Power In-App Engagements

Gainsight

An in-app engagement strategy requires two things: structure and technology. Technology is necessary to deploy the in-app engagements and the processes below will help you map out when, where, and how often your engagements should occur. This has affected everyone, especially educators, and the technology they use every day.

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How support leaders can empower their teams to satisfy, delight, and retain customers

Intercom, Inc.

That’s why any great support strategy needs a clever mix of both, so you can balance efficiency with a great customer experience. At Intercom, we use a framework called the Conversational Support Funnel to help us optimize the support experience for both our customers and our support team. Engage and retain your customers.

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The In-App Engagement Starter Kit

Gainsight

A complete in-app engagement strategy requires two things: technology and structure. Technology is necessary to deploy the in-app engagements and a framework, like the one below, will help you map out when, where, and how often your engagements should occur. We think that every in-app communication must have a purpose.

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Defining customer support: why it’s key to your long-term success

Intercom, Inc.

Depending on the industry, these services can range from call centers to ticket-based helpdesks, from self-serve knowledge bases to increasingly personal types of customer support using tools such as Intercom. Customer support should be personal. Defining your customer support level.