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How AI Transformation Impacts the Digital Marketing Industry

The Product Coalition

With AI technology, marketers can identify microtrends and even predict trends, saving time and resources through automated digital marketing services. The marketing industry is not immune to this digital transformation, as prominent brands are beginning to take advantage of the opportunities it presents. billion U.S.

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Why customer engagement is the key to business growth in 2022 and beyond

Intercom, Inc.

To answer it, we believe that there are three recurring trends that are shaping the future of business: First, businesses across all industries are facing pressure to become digital businesses. Subsequently, McKinsey & Company found that the COVID-19 crisis had accelerated the digitization of customer interactions by several years.

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The Top 19 Sentiment Analysis Tools for Digital Products in 2022!

Usersnap

Brands are always looking for effective ways to gain a larger market share. One approach regularly discussed is the importance of crafting personalized customer experiences. One of the best ways to drive better customer experience than using sentiment analysis tools. What Is a Sentiment Analysis Tool?

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Digital Customer Experience: How to Thrive in 2022

UX Studio

Best Practices for Improving Digital Customer Experience. What is Digital Customer Experience? Digital customer experience, or digital CX, refers to all digital or online interactions between your brand and your customers. People fall in love with the experience , not the technology behind it. hotels (74%).

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5 books every marketer should read in 2019

Intercom, Inc.

Fittingly, the team’s selections crossed a range of publish dates, subjects and structures; from 1970’s era technical guidance on improving one’s own writing, to the latest and best thinking from the team at Google Ventures on how to make more time for what’s meaningful in your life. “The Inevitable” by Kevin Kelly.

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Product Marketing Resources: Everything You Need To Know in 2022

Userpilot

Therefore, as a product marketer, you need to continually update your skills to remain relevant in a constantly changing industry. We’ve compiled a list of the best resources to get you started – from tools and blogs to courses. Another source of product marketing resources is the industry reports and benchmarks.

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Generative AI in Your Business Strategy: From Concept to Reality

The Product Coalition

According to a study by McKinsey, the application of generative AI use cases across various industries could generate an astounding $2.6 Generative AI has the potential to create economic impact within sales, marketing, software engineering & IT, customer operations, and R&D functions across various verticals.