Userpilot

MARCH 29, 2024

What do we learn from the best brand activation examples? Brand activation is about driving product growth by connecting emotionally with people on a personal level. In this article, we take a deep dive into the concept of brand activation and go over 13 great examples that will inspire you to create your activation strategy.

Branding 101

Branding Analytic Tools Feedback Software User Testing 101

Intercom, Inc.

JUNE 6, 2019

For instance, many teams build apps on Intercom so users can leverage their workflows and services within our live chat Messenger and messages. You don’t need to reinvent the wheel to make your brand stand out. Find the thing that gets you excited about your brand and learn how to articulate it as a story.

Analytic Tools 190

Analytic Tools Data Visualization Customer Experience Inbound 190

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. What is your guys's process internally for that? This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Pragmatic Marketing

OCTOBER 11, 2019

So let's talk a little bit about how we go from features top feature speak to product story or a brand story. You know, I think we always want to tell an interesting and unique and differentiated story but we don't want to just make it up. What is your guys's process internally for that? This was a big role!

Product launches 70

Product launches Research Software User Testing Product Research 70

Business of Software Conference

MAY 21, 2020

And all of these have brand recognition. Other organisations, like Google, offer fantastic learning opportunities and growth progression and we believe that most NGOs will also try to differentiate on their organisational purpose. There’s inbound hiring and there’s outbound hiring. Outbound hiring is the opposite.

Technical Review 52

Technical Review Feedback Software Software Review Analytic Tools 52

Intercom, Inc.

JANUARY 31, 2019

Geoffrey Keating: Let’s take a hypothetical example: say you’re launching a brand new product tomorrow. If people understand your core value and your core differentiators, then you’ll stand out on your own from all these other folks who are like, “Hey, we’re everything for everybody.”

Customer Experience 165

Customer Experience Customer Feedback User Testing Weak Development Team 165

Intercom, Inc.

OCTOBER 29, 2020

And, yes, that means we have to be good for targeting, marketing, messages, and yes, it means we need to be really good at structuring thousands of inbound conversations and doing ticketing workflows and triage and all that sort of stuff. “I see Intercom becoming a consumer brand. It’s to make business personal.”

Feedback Software 209

Feedback Software Research Software Reporting Tools User Testing 209

Intercom, Inc.

JULY 28, 2020

They want fast and personal experiences from all brands, big and small. In a world where customers can readily switch brands, all companies need to invest in customer relationships and the best way to do that is to shift to conversational relationships. Customers now expect both. We’re calling it “conversational relationships.”

Research Software 290

Research Software Customer Experience Data Visualization User Testing 290

Intercom, Inc.

MARCH 29, 2022

And that’s exactly why you’re here today; to explore, to be inspired and discover those new ways to create deeper relationships that grow loyalty, brand experiences that grow value, and customer insights that grow the business. And that’s just not possible if you’re consistently giving disjointed, messy messages to customers”.

Feedback Software 118

Feedback Software Customer Communications Reporting Tools Events 118

Mixpanel

FEBRUARY 23, 2021

For SaaS companies, investor and entrepreneur Elad Gil likes when he sees major brands finding and using a product organically. Pay specific attention to demand sourced from customer/word-of-mouth referrals, direct website or app traffic, and branded search. And a keyword here is organic. What if I only send one each day?

User Testing 130

User Testing Onboarding KPIs Product Research Startups 130

Business of Software Conference

JANUARY 16, 2020

So positioning is not the same thing as messaging. It’s not the same thing as branding. In fact one of my pet peeves is people say ‘What are you going to talk about it today’ and I’ll say ‘positioning’ and they say ‘Oh, like you mean brand positioning?’ It’s not a tag line. and I’m like ‘no!

Positioning 108

Positioning Analytic Tools Reporting Tools Research Software 108