Userpilot

DECEMBER 13, 2023

A robust UX strategy is also a valuable differentiator helping you stand out in competitive markets. According to Jamie Levy, the main tenets of a UX strategy are business strategy, value innovation, validated user research , and frictionless UX. This translates into higher customer satisfaction and brand loyalty.

Research Software 104

Research Software Analytic Tools Feedback Software User Testing 104

Userpilot

JANUARY 23, 2024

Product positioning strategies are not only a marketing tactic but a survival strategy. TL;DR Product positioning is about defining your product’s place in the market to attract customers and enhance brand identity. Define your product’s unique selling point (USP) that addresses target market needs.

Feedback Software 52

Feedback Software Research Software Analytic Tools Positioning 52

Reveal

OCTOBER 14, 2021

Easy to use and understand analytics is a crucial part of every modern SaaS application. In today’s digitalized and technology-oriented world, customers require much more than static data visualization or simple reporting. Table of contents: What is a legacy system? What are the major issues with legacy systems?

Analytic Tools 59

Analytic Tools Data Visualization Research Software Reporting Tools 59

Andrew Chen

FEBRUARY 6, 2024

99% of startups are not differentiated on their underlying technology, and there is very little engineering risk involved. (I’m I’m ignoring deep tech and foundational AI research companies, for the sake of this conversation). There are over 9 million mobile apps. There are a billion websites.

User Testing 105

User Testing Research Software Feedback Software Startups 105

Intercom, Inc.

NOVEMBER 4, 2021

You wouldn’t expect to find a Brand Studio at every tech startup, but then again, we’ve always enjoyed doing things a little bit differently. And lately, they’ve been quite busy with our brand refresh project. In this episode of Inside Intercom, we chat with some of the team behind the brand: Scott Smith , Creative Director.

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Branding Technical Review Customer Experience Systems Review 222

Intercom, Inc.

MARCH 28, 2022

Third, the lines between sales, marketing, product, and support are blurring. When a prospect is intrigued by your outbound marketing and reaches out to your support team to ask a question, is that a marketing, sales, or support issue? As a result, digital technologies are being seen as the critical differentiators they are.

Reporting Tools 228

Reporting Tools Data Visualization Customer Communications Research Software 228

Intercom, Inc.

NOVEMBER 3, 2022

Natasha Ratanshi-Stein is the founder of Surfboard , a software company that offers scheduling tooling for customer support teams. Whether you’re fully remote or not, setting up the right tools and processes will help you manage your team collaboratively and productively without resorting to intrusive surveillance.

Feedback Software 206

Feedback Software Research Software Customer Experience User Testing 206

Usersnap

JULY 16, 2021

Google’s tech alone didn’t build them into a top company; User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 84

User Testing Research Software Customer Feedback Feedback Software 84

Userpilot

FEBRUARY 25, 2024

In the article, we show you how to identify and reduce customer friction in your SaaS product to boost product engagement. Customer can experience friction at all stages of their lifecycle , for example, when researching the product, during the sign-up and onboarding , when using the product, or while trying to access support.

Data Visualization 104

Data Visualization Analytic Tools Research Software User Friction 104

Userpilot

SEPTEMBER 18, 2023

The Product Marketing vs Growth Marketing discussion isn't just about specific tasks and to-do lists, but about how they cultivate product growth to achieve business objectives. Well, let's understand the unique roles of PM and GM in the context of SaaS businesses. What is product marketing?

Analytic Tools 52

Analytic Tools Research Software User Testing Feedback Software 52

Roman Pichler

AUGUST 11, 2020

This article assumes that you are familiar with the product vision board or the key elements of a product strategy : market, value proposition, standout features, and business goals. The overall example I use to illustrate the mistakes is a healthy eating app that helps its users improve their eating habits and live more healthily.

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Vision User Testing Research Software Product Research 300

The Product Guy

SEPTEMBER 27, 2016

In our a recent live stream from one of our mentors of The Product Mentor , Ian Moulton, lead a conversation around “Conducting User Research”. Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. We are always looking for more product mentors from all around the world.

Research Software 148

Research Software User Testing Analytic Tools Product Research 148

Alchemer Mobile

FEBRUARY 14, 2023

First-to-market features drive deeper engagements to increase customer adoption, retention, growth, and advocacy. February 14, 2023 – Alchemer – a global leader in experience management and enterprise feedback technology – today announced the launch of Alchemer Workflow. LOUISVILLE, Colo. Alchemer Workflow is available immediately.

Product Research 130

Product Research Feedback Loop User Testing Feedback Software 130

Usersnap

SEPTEMBER 29, 2022

Competitive analysis of current market offerings absolutely helps your SaaS company. However it isn’t the only thing, and perhaps a quite overrated approach to achieving SaaS growth. In 2022, the competitive strategy is not as much about analyzing the market opportunities but focusing on the satisfaction of customers.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

SEPTEMBER 4, 2023

In today's PLG-driven world, SaaS companies must deliver seamless customer experiences to survive and thrive. Customer journey optimization refers to the strategic process of analyzing and enhancing a customer's entire experience with a brand. When implemented effectively, it transforms businesses.

Data Visualization 98

Data Visualization User Testing Analytic Tools Customer Feedback 98

Usersnap

APRIL 12, 2019

Google’s tech alone didn’t build them into a top company, User Research matters too! Creatively exploring market preferences is critical for success. Instead, research first helped Google emphasize user personalization. Keep reading for info on Google’s current user research. Definitely not!

User Testing 110

User Testing Research Software Customer Feedback Feedback Software 110

Userpilot

SEPTEMBER 14, 2022

In this article, we included the best tips and advice for product marketing managers (PMMs) on how to launch a product, along with various tips that can help your process go smoothly. Both Product Marketing and Product Management teams need to work together. Market Research. Go-to-market strategy. Advertising.

Product Research 98

Product Research Feedback Software Research Software Product Marketing 98

Alchemer Mobile

JULY 16, 2019

Consider these scenarios for a moment: Scenario 1 : Supermarket giant, Tesco launches a mobile app for customers. This initiative results in 900,000 app downloads in less than a year, a 130 percent boost in online sales, and a 76 percent increase in app usage. Scenario 3: Using futuristic technology can pay handsomely.

Analytic Tools 159

Analytic Tools Research Software Feedback Software Data Visualization 159

UX Studio

JUNE 30, 2023

A website that reflects their brand and meets the expectations of their target audience is just an example. We deliver impactful, user-friend, and unique solutions for ambitious ideas. They’re building websites, brands, and digital transformation platforms that deliver results and revenue.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

Userpilot

MARCH 18, 2022

Your product messaging should attract the right audience and help them see your product as the perfect solution to their problems. In this blog post, we will discuss how you can build your product messaging, five great product messaging examples, so you can better communicate your brand value and attract the right audience.

Research Software 52

Research Software Feedback Software Messaging User Friction 52

Mixpanel

SEPTEMBER 21, 2023

Why wouldn’t the same go for building apps? After amassing eight million dollars and tens of thousands of engaged followers online behind his moniker, Xu has taken his learnings and applied them to AfterHour , the new social media app he’s purpose-built for “degen” traders like himself. They say write what you know.

Analytic Tools 116

Analytic Tools Research Software Data Visualization Technical Review 116

Userpilot

MARCH 6, 2024

How do you create a robust product funnel for your SaaS? We also explain: How product funnel differs from marketing and sales funnels. Product funnel is a wider concept, focusing on the whole customer journey, while marketing and sales funnels concentrate on its early stages. This is the main question we explore in the article.

Analytic Tools 104

Analytic Tools Data Visualization Research Software Onboarding KPIs 104

Userpilot

OCTOBER 24, 2022

those who decide whether to subscribe to your product, like a sales team or marketing team). But to put any of this into practice and start tackling onboarding challenges , you need to choose the right tool for the job: Userpilot is a powerful, cost-effective option. It’s rare for SaaS products to cater to just one persona.

User Testing 98

User Testing Research Software Customer Feedback Feedback Software 98

Userpilot

DECEMBER 9, 2021

In the competitive world of SaaS products, product positioning is definitely something your product marketing team can’t afford to ignore. Product positioning allows you to identify your market niche. Product positioning allows you to identify your market niche. Why is product positioning important?

Research Software 98

Research Software Feedback Software Analytic Tools Positioning 98

Intercom, Inc.

SEPTEMBER 21, 2022

Suddenly you could sell and market to millions of people, anywhere in the world. And with that explosion in addressable market came an explosion in customer service requests. These systems worked by bypassing people, and thus removing the personal nature of business. Poor support tools and tech stacks are slowing teams down.

Research Software 118

Research Software User Testing Customer Experience Vision 118

Userpilot

MAY 30, 2022

Adopting a needs-based segmentation approach leads to a clearer understanding of the market and better-tailored messages for customer segments. The quality and the brand-focused segment is comprised of businesses that want the best product and are prepared to pay for it. The 3 best tools are Userpilot , Baremetrics, and Segment.

Data Visualization 98

Data Visualization Feedback Software Research Software Analytic Tools 98

Userpilot

NOVEMBER 19, 2022

Product service management is a marketing function whose objective is to keep track of customer and market need fluctuations and inform product development. That’s because a big part of the role involves collecting and analyzing market and consumer data to guide product development. Want to see how? Book the demo!

Data Visualization 98

Data Visualization User Testing Research Software Feedback Software 98

Userpilot

OCTOBER 13, 2022

We talk about product parity or brand parity when a brand’s product offers exactly the same functionality as competing products. Product parity should be avoided because such products are unlikely to disrupt the market and never command premium pricing. Product parity also limits your marketing and branding strategies.

Product Research 98

Product Research User Testing Feedback Software Research Software 98

Userpilot

NOVEMBER 2, 2022

10 ways to add value to products in SaaS. Measure product value with two surveys – product-market fit surveys and net promoter score (NPS) surveys. Adjust your marketing strategy and positioning to ensure you’re promoting the true value of your product. You can tell them about their gift by triggering an in-app modal.

Feedback Software 98

Feedback Software Research Software User Testing Product Research 98

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. Becoming aware of the product's existence through branding and marketing campaigns. Giving quick access to video tutorials across the app like Loom. Improving feature adoption is easier said than done.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

NextBigWhat

DECEMBER 28, 2020

Note that the core product management skills, i.e.empathy, customer centricity continues to be the important elements of the PM role, but in order to avoid yada yada gyaawn, let’s focus on the actionable new skills which will truly differentiate the great product managers from average ones, given the tailwinds.

Research Software 137

Research Software Feedback Software User Testing Product Management 137

Usersnap

SEPTEMBER 12, 2023

In this article, we’ll look at examples of lean pricing surveys, trends of SaaS companies’ pricing changes, and strategic insights from our special guest John Kotowski. We hope to inspire you to be more hands-on and persistent in pricing research and experiments. What is pricing research? What is product monetization?

Product Research 52

Product Research User Testing Research Software Feedback Software 52

Roman Pichler

OCTOBER 6, 2020

Which market and market segment should the product address? For example, generate revenue or meet a profit margin, reduce cost, or develop the brand? What architecture patterns and technologies may be used? What problem should it solve, or which benefit should it create? Who are the users and who are the customers?

Product Research 265

Product Research Technical Review Feedback Software Research Software 265

Userpilot

MAY 21, 2024

TL;DR UX design is a comprehensive process focused on creating meaningful and enjoyable user experiences, involving extensive user research and the application of a user-centric design philosophy. It’s a broad field that encompasses: Branding. They leverage extensive research to understand user needs and inform their designs.

User Testing 52

User Testing Customer Experience User Experience Customer Feedback 52

Userpilot

DECEMBER 13, 2021

Many SaaS businesses confuse adoption with user acquisition. SaaS businesses don’t just need to acquire new users. Automate product adoption with product growth software. The product adoption process matters because maximizing product adoption drives revenue, profit, and growth for SaaS businesses. Innovators (2.5%

Research Software 98

Research Software Feedback Software User Testing Customer Experience 98

Userpilot

OCTOBER 25, 2022

Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Market research, differentiation, and positioning are necessary to prepare for the product launch. Conduct market research.

Product Research 98

Product Research User Testing Customer Feedback Research Software 98

The Product Guy

OCTOBER 25, 2016

Jordan is a Management level, revenue-driven, B2B SaaS Product Management and Project Management leader. He translates complex business problems into solutions that are easily consumed by engineering, marketing and sales. Jordan Bergtraum VP Product Management, ServiceChannel. Ladislav Bartos Product Manager, Gumtree.com.

Analytic Tools 142

Analytic Tools Research Software CTO Coach Fractional CTO 142