Intercom, Inc.

APRIL 5, 2018

I didn’t have to touch product, it didn’t require any money, and I really felt like there was a cool story to tell. Product people – engineers, designers – sometimes view marketing as this side thing that’s not really necessary. Gina: Yeah, I was a consultant, but the role wasn’t really called PR.

Customer Experience 223

Customer Experience User Testing Customer Feedback Analytic Tools 223

Userpilot

FEBRUARY 16, 2022

If you have ever wondered how to measure the success of your product then you might have heard about product benchmarking before. This is a method of measuring the performance of a product against other similar company’s products. This is a great way to see if your product has growth potential. Let’s dive deep in.

Onboarding KPIs 98

Onboarding KPIs Data Visualization Product Research Customer Experience 98

Userpilot

SEPTEMBER 16, 2021

In fact, productivity thrives in a gamified environment. Gamification incentivizes users to engage with your product by leveraging game-like mechanics. Gamification strategies can be used to generate traffic and conversions from existing software products. Gamification improves metrics by nurturing positive behavioral patterns.

Research Software 52

Research Software Feedback Software Onboarding KPIs Customer Experience 52

Userpilot

MARCH 15, 2021

Let’s face it: engagement may be a key requirement for product growth, but your customers…don’t want to be engaged. In this article, we’ve compiled all the best tools you need to boost customer engagement and categorized them according to the user behavior metrics outlined in the AARRR framework.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 98

Userpilot

JANUARY 24, 2023

Boosting user engagement is a surefire way to nurture customer loyalty, but how do you actually encourage users to use your product? TL;DR Gamification increases customer engagement by making your product more entertaining, creating a sense of friendly competition, and rewarding behaviors that you’d like users to repeat.

Analytic Tools 98

Analytic Tools Feedback Software Customer Experience User Testing 98

Userpilot

FEBRUARY 14, 2021

So even if you have a household brand that goes back to the times before SaaS was cool (1997), marketing is a must. Product-Led Growth Lifecycle Marketing Personalized In-App Experiences Product Marketing Viral Loops Affiliate Marketing Conclusion. Want your product to drive your growth? in ARR, spent $439,000,000 (!)

Feedback Software 98

Feedback Software Research Software Customer Experience User Testing 98

Userpilot

MARCH 20, 2020

The impending contraction and bankruptcies in the travel, hospitality, education and entertainment industry will inevitably lead to a domino effect – and affect most SaaS companies too. Discounting sends a signal to your customer that the value of your product has not been really worth the price tag.

Customer Experience 91

Customer Experience Onboarding KPIs Banking Travel 91

Userpilot

MARCH 28, 2022

Content marketing vs product marketing? But what is the difference between content and product marketing ? So in this blog post, we will shed some light on: What product marketing and content marketing are. So in this blog post, we will shed some light on: What product marketing and content marketing are. Definitely not!

Product Marketing 98

Product Marketing Marketing Research Software Feedback Software 98

Userpilot

JUNE 19, 2023

Let’s explore 12 strategies to boost user engagement on your app and increase conversions, retention, loyalty, and ultimately, product growth. TL;DR User engagement is the level of “interactivity” that users have with your product, the value they get from it, and the desire to keep using it. Feeds product growth.

User Testing 98

User Testing Product Research Feedback Software Customer Experience 98