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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. You guys just did inbound like in the last couple of weeks. This was a big role!

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. You guys just did inbound like in the last couple of weeks. This was a big role!