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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

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Scaling and Positioning Sprout Social’s Product Marketing Team

Pragmatic Marketing

"In our job descriptions, we explicitly state: 'You possess the desire and capacity to garner a deep product knowledge while understanding the need to zoom out and tell concrete, compelling, benefit-focused stories about our platform and solutions. Collaboration with those partners becomes more important as the organization grows.

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

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Emergence Capital’s Doug Landis on telling stories that sell

Intercom, Inc.

I realized I get way more value out of helping other sales people figure out how to tap into their full potential. Then I went to go work for Google, running sales productivity, which was really sales training development. I went to Salesforce after that, and that’s where we coined the term “sales productivity.”

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. What is your guys's process internally for that?

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Pragmatic Live Transcripts (Prioritizing Your Product Launch)

Pragmatic Marketing

Hello and welcome to the Pragmatic Live podcast series where we tackle the biggest challenges facing today's product management, product marketing, and other market and data driven professionals with some of the best minds in the industry. Listen to the podcast episode here. What is your guys's process internally for that?