Userpilot

APRIL 7, 2023

What are the different types of B2B customer insights for SaaS businesses? However, customer insights can help your teams understand all aspects of your B2B partners. This post will take you through the 5 types of B2B insights, discuss the methods of collecting them, and show you the best tools for analyzing customer sentiment.

Data Visualization 90

Data Visualization Analytic Tools Feedback Software Research Software 90

Userpilot

MAY 30, 2023

Good user personas are critical to any successful product marketing campaign. They help you decide what product or service to prioritize, streamline your advertising and marketing, and better connect leads with their goals and pain points. Put simply, user personas impact your entire business model.

Data Visualization 96

Data Visualization Analytic Tools Research Software User Testing 96

Userpilot

MARCH 9, 2023

TL;DR Product-market fit is where your company’s target customers purchase, use, and speak about the business’s product enough that it grows and is profitable. You can use forms for potential and existing customers to sign up as beta testers to determine if the product/feature has a demand.

User Testing 93

User Testing Product Research Product Marketing Customer Feedback 93

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Market Development involves selling existing products to new markets. Market Penetration focuses on selling more existing products within the current market.

Feedback Software 97

Feedback Software Analytic Tools Research Software Data Visualization 97

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. To do so, they let Alpha’s research help direct the design of their new fully digital insurance policy and brand. “We

User Testing 85

User Testing Research Software Product Research Feedback Software 85

Userpilot

MARCH 8, 2022

There are some well-known names as well as new faces on the list, from all over the world – together with their LinkedIn profiles and medium blogs, so you can follow their journeys and insightful posts yourself. Melissa Perri is one of the most recognizable names in Product Management. CEO of Product Labs.

Technical Advisors 113

Technical Advisors Product Research Analytic Tools User Testing 113

Mind the Product

FEBRUARY 22, 2018

That’s because when Merck decided to market the exact same drug’s baldness-prevention properties too, they created a new campaign and brand. Whatever your feelings about prescription drug marketing, Merck understood the need to reposition the product so it was tailored to the motivations of a different segment.

Product Research 88

Product Research User Testing Customer Experience Research Software 88

Userpilot

AUGUST 16, 2022

In this article, we’ll start by exploring how to conduct a marketing experiment and give you different experiment ideas to try in your SaaS business. A marketing experiment is a type of market research to validate the effectiveness of an existing marketing strategy or discover a new one.

Research Software 96

Research Software Feedback Software Analytic Tools Customer Experience 96

Mixpanel

JUNE 10, 2020

As VP of Product at NerdWallet , I guide product decisions that drive maximum value for our brand and consumers—helping them break down complicated financial topics (e.g. No matter the industry, product experimentation should always be done with your customers top of mind. what the heck is a Roth IRA?), and make smart money moves (e.g.

User Testing 76

User Testing Product Research Weak Development Team Customer Feedback 76

UX Studio

JUNE 30, 2023

With the increasing competition in the online space, businesses need to ensure their website not only looks visually appealing but also provides a user-friendly experience. A website that reflects their brand and meets the expectations of their target audience is just an example. This is where a web design firm comes in.

Research Software 60

Research Software Feedback Software Analytic Tools Reporting Tools 60

UX Studio: Product Management

JULY 14, 2021

As a design thinking consulting firm , we advise on product strategy, lead workshops, and offer customized training to equip your business with the best UX practices. On a call, we will discuss your challenges and motivations to craft a customized solution for your organization. . Its client portfolio is diverse and impressive.

Consulting 86

Consulting Research Software Reporting Tools User Testing 86

Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". Competitive/market intel. General sales support.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

Pragmatic Marketing

DECEMBER 20, 2019

Your skills are part creative, part analytical and always centered around delivering relevant content that enhances our brand," said Cuttica, adding, "Being an expert on the product doesn't mean having all the answers, but it does mean knowing where to go to get the answer.". Competitive/market intel. General sales support.

Positioning 70

Positioning Product Marketing Marketing Analytic Tools 70

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. To do so, they let Alpha’s research help direct the design of their new fully digital insurance policy and brand. “We

User Testing 52

User Testing Product Research Research Software Feedback Software 52

DISQO

MAY 6, 2020

Farmers saw a ripe audience, to be sure, but not one that would be swayed simply by a change in marketing. The company’s service, support and sales models all needed to be reinvented to target this new customer. To do so, they let Alpha’s research help direct the design of their new fully digital insurance policy and brand. “We

User Testing 52

User Testing Product Research Research Software Feedback Software 52

Nulab

SEPTEMBER 22, 2021

Whether you’re an established company with a new product or a brand-new startup, knowing where you fit in the market is vital. In fact, you shouldn’t enter the market until you’ve figured it out — so this bit should come before anything else. Let’s look at how to conduct market research in a little more detail.

Positioning 69

Positioning User Testing Reporting Tools Data Visualization 69

The Product Coalition

JULY 8, 2020

It’s easy to spot patterns mixing cohort charts and user attributes and events but you never get to the why. Therefore, it’s hard to connect the dots , by basing all product growth on analytics, you never get the full user story. Why do they use the product, what’s the pain point, what do they need next?

Feedback Software 82

Feedback Software Data Visualization Customer Feedback User Testing 82

PMLesson's Ace the PM Interview

APRIL 25, 2022

What's your favorite brand and why? First, ask your interviewer if they'd like you to focus on a brand in the same space as them or any brand you like. We encourage you to pick a brand that's easily recognizable so you don't have to spend much time explaining what they do.

Product Marketing 52

Product Marketing Marketing Research Software User Testing 52

Userpilot

JANUARY 20, 2024

How can message mapping support your company’s communication with customers and drive product engagement ? TL;DR A message map is a document outlining what and how the organization should communicate with customers, aimed at helping teams articulate a clear and consistent message about the product. Let’s get to it! Book the demo!

Messaging 78

Messaging User Testing Research Software Analytic Tools 78

Usersnap

FEBRUARY 5, 2024

This rush can hinder the essential process of feature discovery, potentially leading to products that fail to satisfy user needs truly. The first step is to understand your users’ needs and pain points. Conduct thorough market research and user interviews to gain insights into what your audience truly desires.

Product Research 52

Product Research Onboarding KPIs User Testing Feedback Software 52

Sachin Rekhi

OCTOBER 25, 2016

While every product team I've worked with leverages customer feedback to inform product decisions in some way, most fall short of designing their customer feedback loop to maximize the benefits to the product team of gathering, recording, and synthesizing feedback. The first step is cataloging the various sources of customer feedback.

Product Research 120

Product Research Feedback Loop Feedback Software User Testing 120

Business of Software Conference

SEPTEMBER 3, 2019

Last names notwithstanding we actually are identical twin brothers. That works, if you’re Steve Jobs and you’re selling to consumers but when you’re selling to really technical people who have very specific technical problems, they are looking for the pain points, they’re looking for the features.

Analytic Tools 40

Analytic Tools Marketing Research Software Technical Review 40

Userpilot

JULY 18, 2023

The product manager’s responsibilities include conducting market and customer research using primary and secondary sources like interviews, surveys , or industry publications. Based on the research, PMs develop the long-term product vision and product strategy that are aligned with the overall business strategy.

Data Visualization 89

Data Visualization Product Research User Testing Onboarding KPIs 89