Branding Marketing Outbound Product launches 
Usersnap
FEBRUARY 14, 2023
Whether you’re still validating your SaaS product idea or launching a new feature to an existing product line, thinking about your Go-To-Market Strategy is always relevant. In fact, iterating your strategy and improving each feature Go-To-Market plan as you grow and receive customer feedback is even more important.
Intercom, Inc.
OCTOBER 13, 2022
We’ve just wrapped up another edition of New at Intercom to share our fall 2022 product launch with everyone. Meet the five brand-new product innovations that will drive up customer engagement this fall – including our biggest messenger update yet. I’m Paul Adams, our Chief Product Officer here at Intercom.
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Intercom, Inc.
MARCH 7, 2022
That’s why we’re continuing to create customizable features that will allow your marketing, sales, and support departments to flourish. Last month’s shiny new updates will not only allow us to improve the efficiency of your teams, but your customers can also enjoy the most personalized engagement on the market.
Userpilot
OCTOBER 25, 2022
Strategic Product Management Activities and Tips. Product managers conduct primary and secondary market and customer research to find the target market and identify opportunities that existing products don’t satisfy. Goals are important aspects of the product strategy. Conduct market research.
The Product Coalition
JULY 8, 2019
An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. Everyone is hiring Product Marketing Managers (“PMMs”) and there is a great demand for expertise in this space, so read on for a strategic and tactical definition of “What is Product Marketing?”.
ProductPlan
MARCH 17, 2020
The roadmap needs to communicate the big picture to the organization — the initiatives that move the needle, expand markets, address competition, and create customer value. Divide and Conquer the Activities of Strategic Product Managers. Product planning. Product strategy. Product development. Product launch.
Intercom, Inc.
MARCH 2, 2018
In the very early days of any SaaS business, you will employ numerous marketing tactics to acquire your first customers: blog posts, paid advertising, landing pages, hero videos, webinars, everything but the kitchen sink. Most of those new signups will look at your product once and, for a multitude of reasons, never come back.
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