Closed-Loop Analytics for SaaS: How to Bridge the Data Gap
Userpilot
MARCH 23, 2023
TL;DR Marketing and sales teams have different goals, which is why they often have different data sources or metrics. Marketing teams may look at Google Analytics while your sales team will likely check their CRM platform. Every department in a SaaS company should be aligned with ongoing marketing campaigns and active sales funnels.
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