Userpilot

JUNE 30, 2023

Looking for the voice of the customer questions to understand your users, analyze the market, and unlock growth opportunities? In this article, we will cover the voice of the customer methodology. VoC surveys help you make better product decisions, remove friction , build customer trust , and minimize future negative feedback.

Customer Feedback 87

Customer Feedback User Testing Feedback Software Data Visualization 87

Intercom, Inc.

AUGUST 16, 2022

Support teams are facing a critical juncture: business costs and customer expectations continue to grow while resources like headcount and budget are decreasing. Efficient, personal support is the name of the game when it comes to closing this gap. What does it mean to support customers in context?

Data Visualization 118

Data Visualization User Friction Customer Experience Customer Communications 118

Userpilot

FEBRUARY 4, 2023

When it comes to customer retention , figuring out how to wow a customer is crucial. After all, how can you expect to keep existing customers if you’re not able to meet (or exceed) customer expectations? TL;DR “Wowed” customers are more likely to be loyal to your brand and make additional purchases in the future.

User Testing 78

User Testing Customer Experience Customer Feedback Feedback Software 78

Userpilot

DECEMBER 19, 2023

Managing customer accounts is a pretty tough job, but you know what’s even tougher? TL;DR As the name suggests, SaaS account management is the process of managing customer relationships. Strategic account management increases customer lifetime value , drives up referrals and revenue, and reduces customer churn.

Feedback Software 80

Feedback Software Analytic Tools Product Research User Friction 80

Userpilot

OCTOBER 6, 2022

How comprehensive is your SaaS company’s approach to customer communication? According to research conducted by PWC, one in three consumers would walk away from a brand they love after just one bad customer service experience. Setting and tracking customer service communication metrics.

Customer Communications 77

Customer Communications Feedback Software Research Software Analytic Tools 77

Userpilot

FEBRUARY 15, 2023

TL;DR User friction is anything that impedes your users from completing their objectives within your product. Not all friction halts the customer experience or hampers the conversion process. Good friction can be introduced at various points in the onboarding process to increase adoption.

Product Research 94

Product Research Customer Experience User Friction Data Visualization 94

Userpilot

NOVEMBER 1, 2022

Personalized customer service is a secret ingredient for improving customer engagement , retention, and loyalty. In this article, we’ll cover: What personalized customer service is and why it’s beneficial in SaaS. 7+ customer service personalization strategies. Customers expect a personalized experience.

Data Visualization 91

Data Visualization Feedback Software Analytic Tools Research Software 91

Userpilot

DECEMBER 11, 2022

Brand positioning, demonstrating your value proposition to other businesses, and making channel decisions; B2B product marketing can become a complex process. A B2B marketing strategy is any marketing activity aimed at turning other companies into customers. You can create one or several user personas to specify your ideal buyer.

B2B 93

B2B Feedback Software Product Marketing Customer Experience 93

Userpilot

SEPTEMBER 3, 2022

Have you ever wondered how customer feedback analysis can help you improve your product and reduce churn? The amount of feedback you get from customers is meaningless if you do not analyze the data. So let’s see how you can analyze user sentiment and drive repeated value for your customers.

Feedback Software 92

Feedback Software Customer Feedback User Testing Data Visualization 92

Userpilot

AUGUST 28, 2022

What is customer value and how you can use it to improve the actual value you deliver to your customers and establish brand loyalty? So let’s see what you can do to increase your customer value and retain loyal customers. Here are some tips to help you increase your customer value.

Feedback Software 102

Feedback Software Customer Feedback Customer Experience User Testing 102

Userpilot

NOVEMBER 2, 2023

In contrast, the product-led growth model leverages inherent product virality and its value to drive customer acquisitions and retention. Content marketing is an effective way to increase brand awareness and educate customers on how to use the product for their use cases. This means not only more users but also the right ones.

Feedback Software 89

Feedback Software Analytic Tools Research Software User Testing 89

Userpilot

JUNE 29, 2022

Customers are more likely to remember your product if you tell them a compelling story. But as a product manager , creating a story that will capture a customer’s attention might not be in your wheelhouse. Your ideal customer, known as your buyer persona, is the hero of any good product story. They buy why you do it.”

Feedback Software 93

Feedback Software User Friction User Testing Customer Experience 93

Userpilot

AUGUST 10, 2023

Onboarding is crucial for product-led growth strategies , as it enables users to experience the product value before they commit to purchase. Yaakov’s User Onboarding Best Practices for SaaS: Understanding users and their pain points is essential for designing successful onboarding experiences. Focus on Aha!

Onboarding KPIs 73

Onboarding KPIs Customer Experience User Testing User Friction 73

Userpilot

FEBRUARY 22, 2024

Retaining customers is an incredibly important part of any growth-driven business. According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Thus, it only makes sense that you work hard to retain any customer that makes a purchase. What is customer retention?

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

JANUARY 12, 2022

Are you tracking customer success metrics for your SaaS? Customer success is key to sustaining your company’s revenue by creating customer lifetime value (LTV). Your customer success efforts should align your business objectives to their specific needs. Customer churn shows the number of users you lose each month.

Feedback Software 94

Feedback Software Analytic Tools Onboarding KPIs Customer Experience 94

Userpilot

MARCH 29, 2024

This article reveals the major causes of funnel leaks at each customer journey stage and how to fix them. TL;DR A conversion funnel leak is a point in the customer journey where potential customers drop out of the process before taking the desired action. Slow response to customer queries. Customer journey stages.

Data Visualization 93

Data Visualization User Testing Analytic Tools Feedback Software 93

Userpilot

MAY 18, 2023

UX deals with a user's interactions with specific aspects of your product, while CX is broader and covers all customer engagements with your brand. TL;DR The user experience (UX) is the sum of a user's thoughts, impressions, and feelings as they interact with specific aspects of your product.

Customer Experience 82

Customer Experience User Testing Analytic Tools Feedback Software 82

Userpilot

SEPTEMBER 30, 2022

In this new era, digital transformation and the digitization of customer experience are a must for most businesses. In this article, we’ll cover: What digital customer experience (digital CX) is and how it compares to regular CX? The benefits of digitizing your customer experience, including its effect on revenue.

Customer Experience 78

Customer Experience User Testing Data Visualization Feedback Software 78

Userpilot

JUNE 12, 2023

Marketing surveys let you understand brand perception, analyze customer sentiment , and identify improvement areas. Marketing surveys are a method of soliciting customer feedback and collecting market research data using a questionnaire. It can be a tough nut to crack sometimes, but we’ve made it easier in this article.

Data Visualization 75

Data Visualization Product Research Research Software Analytic Tools 75

Userpilot

JUNE 20, 2022

Are you looking for the best cancellation email template to win your customers back and increase retention ? A cancellation email is a type of transactional email triggered when a user cancels their paid subscription. You should send a cancellation email immediately after a user cancels their subscription. Let’s get started!

Analytic Tools 52

Analytic Tools Feedback Software Customer Feedback Data Visualization 52

Userpilot

OCTOBER 26, 2023

TL;DR Growth initiatives are strategies aimed at expanding a company’s customer base, market share, revenue, or profitability. Product-led growth uses the product as the primary driver of customer acquisition and retention, with minimal reliance on traditional sales and marketing. What do successful companies do to drive growth

Feedback Software 92

Feedback Software Analytic Tools Research Software Data Visualization 92

Userpilot

MARCH 23, 2023

The SaaS world is filled with product growth analytics and metrics that span the entire customer lifecycle. Closed-loop marketing can lower your customer acquisition cost, improve the user experience, increase conversion rates , and shorten the sales cycle. The key is to share data between the teams anyway.

Analytic Tools 88

Analytic Tools Data Visualization Customer Experience Reporting Tools 88

Usersnap

JULY 27, 2020

Tracking feature requests from customers is a blessing, and also a nightmare for Product Managers. You want to know the needs and new ideas from your customers. We at Usersnap believe the voice of customers should be the driver of product development. allows you to track customer requests timely in a streamlined fashion.

User Testing 95

User Testing Customer Feedback Feedback Software Embedded Analytics 95

Userpilot

OCTOBER 6, 2023

It attracts people (who’d otherwise be strangers) to become your customers. It helps you visualize the customer journey. TL;DR A B2B marketing funnel is a framework that helps product marketers streamline the customer journey, from their initial awareness of your product until they finally make a purchase.

B2B 96

B2B Analytic Tools Feedback Software Data Visualization 96

Userpilot

MAY 31, 2023

Gain actionable insights by analyzing data and identifying trends, patterns, and pain points from customer feedback. Identify improvement opportunities by understanding customer preferences, expectations, and satisfaction levels from their feedback. These questions often involve rating scales.

Data Visualization 82

Data Visualization Feedback Software Customer Feedback User Testing 82

The Product Coalition

FEBRUARY 3, 2022

This article is inspired by the book The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback by Dan Olsen and aims to describe two essential concepts described in the book, namely the Product-Market Fit Pyramid and the Lean Product Process that aims to help us achieve that fit.

User Testing 140

User Testing Product Research Product Marketing Customer Experience 140

Userpilot

MAY 24, 2022

In today’s competitive business landscape, outstanding customer support is what can help you not only retain existing customers but attract new ones and boost retention. What’s more, technology has made it possible to empower users with greater control over the process. Why are chatbots important for SaaS customer support?

Feedback Software 88

Feedback Software Reporting Tools Customer Experience Data Visualization 88

Lenny Rachitsky

MARCH 5, 2024

One name kept coming up: Leo Bosuener. Especially if you’re looking for a sustained increase in signups or launching your product for the first time, paid ad campaigns are often a more efficient way to test initial messaging or scale your marketing efforts sustainably. For many, it proves to be a big waste of time.

Startups 119

Startups Feedback Software Onboarding KPIs Customer Experience 119

Userpilot

MARCH 9, 2023

TL;DR Product-market fit is where your company’s target customers purchase, use, and speak about the business’s product enough that it grows and is profitable. Product-market fit is important as it helps to identify your target market and market demand, so you don’t launch a product that customers don’t actually want.

User Testing 89

User Testing Product Research Product Marketing Customer Feedback 89

Userpilot

JANUARY 17, 2023

Value realization can make the difference between a customer who unsubscribes and a customer who becomes a brand advocate. Value realization is when a customer experiences and recognizes the value of your product or service. It’s the moment a customer has finally reached the activation stage. Time to live.

Feedback Software 89

Feedback Software Research Software Onboarding KPIs Customer Experience 89

Userpilot

JULY 31, 2023

The big deal is turning them into paying customers who keep renewing their subscriptions long-term. This article will show you practical strategies to crack the customer retention code and maintain sustainable recurring revenue. Acquisition marketing focuses on gaining new customers and expanding market share.

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

NOVEMBER 29, 2022

There are standard onboarding metrics you should take note of which determine the success of a product tour such as activation rate, user engagement score, churn rate, etc. Our customer success platform, Userpilot enables you to create product tours, build interactive walkthroughs, and measure the success of what you’ve built.

Feedback Software 94

Feedback Software Analytic Tools Research Software Onboarding KPIs 94

Userpilot

AUGUST 16, 2022

Product messaging experiments. You and your team decide it’s time to implement the campaign, and you spend so much money and time on turning this strategy into real-life actions only to see that your potential customers are not responding well to the campaign. This way, you can see how users engage with your UI patterns.

Research Software 93

Research Software Feedback Software Analytic Tools Customer Experience 93

ProductPlan

APRIL 29, 2022

This means the messaging and marketing focus on educating the market about what differentiates their new product from the available alternatives. Honestly, novel products face additional hurdles at launch because they’re trying to make a name for themselves while also establishing an entirely new category. Product differentiation.

Product launches 52

Product launches Research Software User Testing Differentiation 52

Userpilot

DECEMBER 19, 2022

This is essential because your customers aren’t all the same; their needs change as they progress through your product. Read on to learn how to properly introduce users to your product and drive retention, loyalty, and revenue growth. It all begins when the customer signs up for your tool and has a continuous effect.

Analytic Tools 92

Analytic Tools Feedback Software Onboarding KPIs Data Visualization 92

Userpilot

SEPTEMBER 1, 2021

SaaS product marketing is the strategies and tactics applied to software products and apps to create demand and drive the adoption and retention of said product by the end-user. best practices include: user-centered mindset, personalized messaging, continuous feedback loops, data-informed decisions. moment more quickly.

Feedback Software 86

Feedback Software Research Software User Testing Customer Feedback 86

Userpilot

JANUARY 26, 2023

This can be a valuable differentiator that attracts more customers. It also removes friction , reduces churn , drives adoption , and improves customer loyalty. Test your assumptions about user needs with beta and usability testing and collect user feedback to understand their pain points better.

Product Research 92

Product Research Feedback Software Research Software User Testing 92