Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. What Is Product Marketing?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

APRIL 27, 2022

Product launch metrics can be easily overlooked while you become busy with product development, marketing efforts, and launch timeline. But tracking these metrics is equally important. A Harvard Business School study found that a staggering 95 % of around 30,000 newly launched products fail.

Onboarding KPIs 98

Onboarding KPIs Product launches Analytic Tools Feedback Software 98

Userpilot

MAY 8, 2023

While product growth may seem as simple as “attract customers to your Software-as-a-Service solution” there are countless SaaS challenges and customer issues that you’ll need to overcome along the way. As the number of software tools and subscriptions increase, so too do the expectations of SaaS customers.

Analytic Tools 98

Analytic Tools Research Software Data Visualization Onboarding KPIs 98

Userpilot

OCTOBER 6, 2023

In SaaS, the B2B marketing funnel forms the backbone of any successful product and marketing team. Best of all, it compounds its ROI as you start iterating strategies and optimizing your marketing process. The goal is to engage and nurture them with relevant content that highlights your product as a viable solution.

B2B 105

B2B Analytic Tools Feedback Software Data Visualization 105

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product.

Data Visualization 105

Data Visualization User Testing Analytic Tools Feedback Software 105

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

SEPTEMBER 5, 2021

Are you looking for the best strategies on how to market software products? Marketing software products can be challenging with the abundance of tools out there saying they do everything for everyone. How is marketing for software products different? Let's get started.

Feedback Software 52

Feedback Software Analytic Tools Research Software Software Review 52

Userpilot

AUGUST 29, 2022

Customers are actively sharing their thoughts on social media and review sites, making these places valuable sources of customer feedback. With sentiment analysis, you can discover essential customer insights, identify customer pain points, and modify your products and services accordingly. Here are five effective ways of doing so.

Feedback Software 98

Feedback Software Customer Experience Customer Feedback Product Research 98

Userpilot

FEBRUARY 3, 2023

From marketing campaigns to onboarding programs, catering your product experiences to your customers improves satisfaction and retention rates. Leverage product analytics to do a customer behavior analysis and get a better understanding of how customers interact with your product.

Analytic Tools 98

Analytic Tools User Testing Research Software Feedback Software 98

Userpilot

JANUARY 18, 2023

With so many product marketing strategies floating around the SaaS world, it can be hard to identify the right one. In this guide, we’re going to go over what PLG marketing is and why it just might be the perfect approach for your business. What is product-led growth? What does PLG stand for in marketing?

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Marketing 98

Userpilot

NOVEMBER 9, 2023

Instead of using a simple satisfied-or-not format, these levels of satisfaction allow you to get more detailed data on how users perceive your brand and find ways to improve customer retention. That said, let’s explore what these different satisfaction levels mean, what other metrics can complement them, and how you can measure them.

Customer Satisfaction 105

Customer Satisfaction User Testing Customer Feedback Feedback Software 105

Userpilot

MARCH 25, 2024

Product tours are very common in SaaS products. However, not all product tours are created equal: many companies fail to realize their full potential. Worry not, though, as our in-depth guide explores the best practices for designing this popular type of onboarding experience. Ready to dive in? Ready to dive in?

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

JUNE 2, 2022

What are the B2B SaaS metrics you should be tracking right now? It’s easy to get swept away by the plethora of vanity metrics out there. But to get the product growth insights and measure the success of your product marketing efforts, it’s crucial to know and optimize the actionable B2B metrics.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 52

Userpilot

DECEMBER 20, 2022

So let’s find out how you can leverage data to streamline your product marketing decisions and secure a steady route to success. A marketing funnel is a visualization of a customer’s journey with your business, from acquiring them to turning them into loyal brand advocates. Marketing funnel vs Sales funnel.

Feedback Software 98

Feedback Software Analytic Tools Customer Experience Customer Satisfaction 98

Userpilot

JANUARY 30, 2023

Product adoption is crucial for the success of SaaS companies because it secures users to be long-term customers. But what are some product adoption examples you can learn from? Improving feature adoption is easier said than done. Becoming aware of the product's existence through branding and marketing campaigns.

User Testing 98

User Testing Feedback Software Research Software Onboarding KPIs 98

Userpilot

SEPTEMBER 8, 2021

Product tours are an essential way to onboard users in your app. Yet, all too often, SaaS businesses see their customers not completing the product tour, or even churning during the onboarding stage. Product tours are a way of showing users the product features they need to learn in order to activate.

Analytic Tools 98

Analytic Tools Feedback Software Onboarding KPIs Software Review 98

Userpilot

JULY 15, 2022

The buyer’s journey is not a linear path and that leaves companies and marketers with an enormous attribution blind spot. Whether you’re trying to accelerate customer acquisition or increase product engagement, understanding the dark funnel is necessary. ” to track the source of your users.

Analytic Tools 98

Analytic Tools Research Software Feedback Software Data Visualization 98

Userpilot

OCTOBER 11, 2021

Have you tried including SaaS marketing best practices in your SaaS marketing strategy and accelerate product growth ? Effective SaaS marketing strategies can be hard to pull off if you don't know where to start, but I'm here to help. What is SaaS marketing? Sounds simple, right? Not necessarily.

Feedback Software 119

Feedback Software User Testing Product Research Customer Experience 119

Userpilot

JANUARY 24, 2022

Many SaaS product owners do it but there’s no straight answer to this question. With that being said, you need to push your revenue to a level where it surpasses the amount you lose due to drop-offs. Gamification incentivizes customers to upgrade to secondary features to get more value from your product.

Feedback Software 98

Feedback Software Onboarding KPIs User Testing Customer Experience 98

The Product Coalition

JULY 8, 2019

An insight into Product Marketing roles, responsibilities and KPIs after interviewing dozens of Product Marketing Managers. The State of Product Marketing today Product Marketing is like Customer Success was 5 years ago; misunderstood but easily thrown around. What is Product Marketing?

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Data Visualization Definition Product Marketing Reporting Tools 60

Userpilot

AUGUST 2, 2023

Software users only continue subscribing if they find your platform useful. Choose metrics to track the success of the engagement strategy. 12 Customer engagement strategies for driving retention: Personalize the onboarding process for new users to boost engagement. Improve feature engagement with interactive walkthroughs.

Feedback Software 97

Feedback Software User Testing Customer Experience User Friction 97

Userpilot

FEBRUARY 22, 2024

According to Havard Business Review, customer acquisition requires 5 to 20 times more resources than customer retention. Customer lifetime value , repeat customer rate, product adoption rate, and customer churn rate are key metrics to measure alongside your customer retention rate. Book a demo to get started!

Analytic Tools 52

Analytic Tools Feedback Software Research Software User Testing 52

Userpilot

APRIL 7, 2023

When your product is catering to other businesses, it can be difficult for sales reps and other teams to understand the needs and experiences of the clients, especially if the client company sells multiple products. Send voice-of-the-customer surveys like CSAT , CES , NPS , and feature surveys to collect and analyze customer feedback.

Data Visualization 98

Data Visualization Analytic Tools Feedback Software Research Software 98

Userpilot

JULY 13, 2021

Most SaaS businesses recognize that interactive walkthroughs are a helpful onboarding tool , but few use them correctly. Too often, they are conflated with product tours , leaving the customer confused as to why they are being shown features they don’t need. That’s a product tour , and you should avoid those.

Analytic Tools 98

Analytic Tools Onboarding KPIs Customer Experience Data Visualization 98

Userpilot

OCTOBER 20, 2022

The Net Promoter Score (NPS) is one of the most critical SaaS metrics as it measures user sentiment over time. The Net Promoter Score (NPS) is a measure of customer loyalty that assesses the likelihood of a customer recommending your product or service to others. They are disengaged from your product. Here’s why.

Feedback Software 98

Feedback Software Analytic Tools Research Software User Testing 98

Userpilot

JANUARY 14, 2022

Are you using user engagement analytics to measure the success of your SaaS product? User engagement is how users interact with your product, website, or app. Tracking it tells you what product features are popular, how much time users spend in your website or app, where they click, and the overall level of user interaction.

Analytic Tools 98

Analytic Tools Data Visualization Feedback Software Customer Feedback 98

Userpilot

FEBRUARY 21, 2022

What does a successful SaaS product launch look like? What are the pre-launch and post-launch steps (hint: user onboarding is a part of this)? A successful SaaS product launch campaign consists of three stages: the pre-launch stage, the launch stage, and the post-launch stage. The post-launch phase is all about user onboarding.

Research Software 98

Research Software Feedback Software Onboarding KPIs Product launches 98

Userpilot

OCTOBER 20, 2023

However, sentiment analysis takes things a step further to get a clearer view of your brand reputation in the eyes of multiple customer segments. TL;DR Sentiment analysis helps you monitor the opinions, emotions, and feelings (sentiment) of customers towards your product or brand. Get your free Userpilot demo today!

Data Visualization 52

Data Visualization Analytic Tools Feedback Software Customer Satisfaction 52

Userpilot

JANUARY 12, 2023

We’ve compiled an extensive list of tips and tricks to act on your customer data to improve customer brand loyalty and marketing strategy and drive account expansion and product adoption. Keep reading to uncover product growth insights !

Feedback Software 98

Feedback Software Analytic Tools Data Visualization Customer Feedback 98

Userpilot

SEPTEMBER 29, 2022

What exactly is product value? What can product managers do to measure and increase it? Product value is how well your app helps customers achieve their goals compared to competitors. It highlights the benefits of the product and its advantages for the prospective customer. What is product value? Book the demo !

User Testing 105

User Testing Product Research Feedback Software Analytic Tools 105

Userpilot

SEPTEMBER 22, 2021

Because it helps you understand how customers are interacting with your brand across all departments and stages of the user journey. Engagement tools are software applications that help to facilitate and encourage two-way interactions between your SaaS and its customers. To do that, you need the best engagement tools.

Analytic Tools 98

Analytic Tools Feedback Software Data Visualization Reporting Tools 98

Userpilot

FEBRUARY 13, 2020

Product experience is fast becoming one of the most important things to consider when it comes to growing your SaaS company. We’re going to explain exactly what product experience means, why you need to start caring about it, and steps you can take to provide the best possible experience for your users. What is product experience?

Feedback Software 128

Feedback Software Analytic Tools Research Software Customer Experience 128

Userpilot

JULY 14, 2021

There are plenty of all these blogs “15 alternatives to {Brand Name} that are equally good” that are…plain wrong. Because we’re just a different kind of onboarding tool! ?????. There are no one-size-fits-all tools – don’t trust the reviews! Choose Pendo if you need mobile app onboarding. There are two.

Analytic Tools 105

Analytic Tools Feedback Software Data Visualization Onboarding KPIs 105

Userpilot

JANUARY 19, 2021

Customer engagement and experience are closely intertwined – how you engage with your customers and what they see when they engage with your product will inevitably affect their experience. To measure customer engagement for product companies, you need to avoid vanity metrics like MAU and session numbers.

Analytic Tools 98

Analytic Tools Feedback Software Research Software Customer Experience 98

Userpilot

MAY 14, 2021

Growing numbers of SaaS companies are adding an onboarding survey to their customer sign-up flows. Those that do often gain insights into the needs of their customers, which ultimately translate into an improved product experience for users, higher activation and greater retention. What is an onboarding survey? Survey Templates.

Feedback Software 52

Feedback Software Onboarding KPIs Product Research Data Visualization 52

Userpilot

NOVEMBER 30, 2021

In this post, we’ll break down the pros, cons, features, and pricing of using Appcues vs Userlane; plus, we’re throwing in an alternative onboarding and engagement tool that could be perfect for you! Appcues is a popular DAP, great or building onboarding checklists. It’s easy to use and doesn’t require coding skills.

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Reporting Tools 52

Userpilot

AUGUST 6, 2023

That is why companies use in-product communication , email newsletters, support calls, live chats, and social media channels to ensure that customers get a seamless experience. Due to the necessity of data analytics when optimizing the omnichannel customer experience, you’ll have more metrics to work with. Build loyalty.

Customer Experience 97

Customer Experience User Testing Customer Feedback Feedback Software 97