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Harpal now works as an independent consultant and interim Chief Product Officer (CPO) advising companies and teams globally on strategic product development and innovation. The Best Product Consultant. Drew Falkman.
If people don’t need or want to use a product, it will fail. To be desirable, a product has to solve a specific problem or offer a tangible benefit. Take the example of Sonos, a wireless hi-fi system that allows people to enjoy music by providing easy access to a range of streaming services.
But by making it easy and relatively affordable to play any song in any room of the house (or all of them), casual consumers saw the appeal of wireless streaming audio. Dyson is another example of a brand that bets on itself. Amazon-owned, Zappos, is another brand delivering customer-centricity. Customer-Centric Examples.
Think of early adopters as the yuppies rocking AirPods in 2016 back when the idea of wireless headphones was anxiety-inducing. Product observability : whether users are able to observe others get value from the product. This may include branded banners on freemium products or customer success stories.
Throughout his career, Al has focused on helping companies develop and execute digital strategies to grow their business and stay ahead of the curve. Developing a mobile product is a daunting task. This approach empowers product and marketing teams to play offense with respect to immediate retention and optimization opportunities.
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