Amplitude

SEPTEMBER 21, 2020

Understanding the customer journey is crucial to building products that meet your users’ needs. Without a window into how people use your products, your efforts to improve conversions will be shots in the dark. To get that insight, many product managers and marketers rely on funnel analysis to chart the different paths users take.

Analytic Tools 59

Analytic Tools Research Software User Testing Data Visualization 59

The Product Coalition

MARCH 17, 2020

If somebody asks what’s the job of a product manager, the only correct answer is?—?pretty In traditional businesses, the product manager’s role is spread evenly across several departments or individuals. This requires product managers to maintain a well-organized, streamlined process of product development.

Onboarding KPIs 98

Onboarding KPIs Analytic Tools Feedback Software Data Visualization 98

Userpilot

MAY 9, 2024

Both are useful tools for optimizing your marketing strategy, helping you boost product growth and lead generation. Demand generation tactics focus on building awareness and interest in your products to attract new leads for the sales team to nurture. Product experimentation with Userpilot. What is demand generation?

Data Visualization 84

Data Visualization Customer Experience User Testing Marketing 84

Sachin Rekhi

AUGUST 4, 2021

For years now loyal readers have been asking me to package up my learnings on product management into a cohesive course on the subject. So in 2020, I took a survey of all the available product management courses out there. There were plenty of courses introducing product management to those new to the role.

Technical Review 166

Technical Review Onboarding KPIs User Testing Feedback Software 166

Userpilot

APRIL 26, 2024

The SaaS market is crowded with tons of similar products and the best ones that stand out are those who delight their customers regularly. Are you wondering how to retain your customers and make them love your product? TL;DR Customer success is all about ensuring customers fulfill their desired goals when using your product or service.

Feedback Software 56

Feedback Software Analytic Tools Research Software User Testing 56

Userpilot

APRIL 22, 2024

Despite having an easy-to-use product, users still need assistance to perform certain tasks or solve issues. Offering end-user support is beneficial to your business because it helps enhance the customer’s experience, improve customer satisfaction , build product loyalty , and reduce churn. Product tutorials.

Data Visualization 83

Data Visualization Analytic Tools Feedback Software Reporting Tools 83

Userpilot

AUGUST 16, 2022

Select metrics to measure success. Here are five marketing experiments types you can try in your business: In-app onboarding experiments. Product messaging experiments. Case study experiments. A challenger (the product, service, or campaign). Select metrics to measure success. Make a hypothesis.

Research Software 92

Research Software Feedback Software Analytic Tools Customer Experience 92

Userpilot

MARCH 29, 2024

Are conversion funnel leaks sabotaging your product and marketing efforts while leaving money on the table? You’ll get actionable strategies and examples to help you deliver memorable product experiences , driving engagement and long-term retention. Poor product-market fit. Complicated product. Userpilot can help.

Data Visualization 91

Data Visualization User Testing Analytic Tools Feedback Software 91

Gainsight

FEBRUARY 21, 2020

Are you delivering a product experience your users want or are you just going through the motions? In a world full of products offering the same results as yours, one of the best ways to stand out is through your product experience. They build a product that people want to use. Are you holding a user event?

Customer Experience 89

Customer Experience Data Visualization Feedback Software Analytic Tools 89

Userpilot

AUGUST 7, 2019

How is Customer Success correlated with Product Marketing? How to win the Customer Success game and become the leading product in your niche with 4 less known Customer Success best practices (How Growbots does it). Happy customers are those who are using your product only because they like it. Let’s get started.

Feedback Software 48

Feedback Software Customer Experience User Testing Research Software 48

Userpilot

MARCH 21, 2024

But what strategies can you follow to boost product engagement at every stage of their journey? TL;DR The customer activity cycle (or lifecycle) represents a customer’s complete journey with a product or service, from initial awareness to eventual advocacy or departure.

User Testing 93

User Testing Analytic Tools Research Software Feedback Software 93

Userpilot

SEPTEMBER 9, 2020

Product experiments help product managers and their users get better results. Experimentation and A/B testing are bread and butter in marketing, but in product…it gets complicated. And in companies where dev resources are scarce, product experiments are often dropped altogether. Goal Setting For Product Experiments.

Onboarding KPIs 73

Onboarding KPIs Customer Experience User Testing Data Visualization 73

Userpilot

JANUARY 4, 2022

Behavioral segmentation is a strategy of grouping customers based on how they interact with your product. Tailored onboarding , product feedback , feature adoption , freemium conversion rates , and churn reduction are just a few applications for behavioral segmentation. What is behavioral segmentation?

Feedback Software 90

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 90

Userpilot

AUGUST 28, 2022

Curious how relevant it is to your work as a product manager ? Product adoption is necessary for your business to thrive. SaaS users who adopt and pay subscriptions, are cheaper to retain and are a good target audience for new products. The early majority need robust evidence that the product works before they adopt it.

Analytic Tools 77

Analytic Tools Feedback Software Technical Review Data Visualization 77

Userpilot

DECEMBER 13, 2022

The net promoter score is a metric used to track customer experience and satisfaction. The net promoter score question that’s asked in surveys is: “How likely are you to recommend this product to a friend or colleague?” The product NPS formula is % of Promoters – % of Detractors = Net Promoter Score.

User Testing 89

User Testing Customer Experience Customer Feedback Feedback Software 89

Userpilot

DECEMBER 3, 2022

Read on to uncover product growth insights ! The customer lifecycle refers to the steps a customer progresses when considering, purchasing, using, and maintaining loyalty to a product or service. Use live demos to showcase your product and free trials and freemium models to attract potential users at the acquisition stage.

Feedback Software 89

Feedback Software Analytic Tools Data Visualization Customer Feedback 89

Userpilot

MARCH 22, 2021

The world of software is crowded with a variety of product marketing tools that are ‘supposed’ to transform your workflow. Product Marketing tools that can add real value to your business do exist, but finding the right software in such a noisy environment can be challenging. Product Marketing Tools Overview. Ready to dive in?

Analytic Tools 98

Analytic Tools Feedback Software Research Software Data Visualization 98

Userpilot

JANUARY 18, 2021

If you’re a SaaS company that wants to grow faster, you should definitely be thinking about Product Activation Rate Optimization: raising the percentage of users who stick around long enough to experience the value of your product. Gant charts, time tracking, segmentation of users by department — all features he wants.

Analytic Tools 76

Analytic Tools Feedback Software Data Visualization Customer Experience 76

Userpilot

JULY 20, 2022

What insights can engagement data reveal and how can it help you drive product growth? SaaS companies use customer engagement data to understand in-app user behavior and find roadblocks that impair customer experiences within the product. Use feature tagging to see how customers engage with different features.

Data Visualization 89

Data Visualization Analytic Tools Customer Experience Customer Feedback 89

Gainsight

SEPTEMBER 21, 2020

Having completed 1000+ implementations at Gainsight, we have access to rich data and learnings to analyze how our Time To Value (TTV) has been trending over time and what causes delays in the metric. Set-up Reports & Dashboards – Create out of the box reporting to draw out foundational insights and view metrics to manage your team.

Reporting Tools 75

Reporting Tools Customer Experience Data Visualization Feedback Software 75

Mixpanel

OCTOBER 6, 2022

Over the course of my career, I’ve sat in dozens of conference rooms, Zoom meetings, retreat centers, and team outings all created with the sole purpose of getting Marketing and Product talking. There are product goals and marketing goals. Our customer doesn’t care what’s Product and what’s Marketing. There are P1s and P2s.

Data Visualization 59

Data Visualization Onboarding KPIs Marketing Analytic Tools 59

Userpilot

NOVEMBER 14, 2022

How can product managers use data to prioritize initiatives that really fuel growth? These are only a couple of the questions that Claudiu Murariu, the CEO and Co-Founder of InnerTrends , covered in his presentation at the 2022 Product Drive Summit. It’s a common practice to build features that customers request.

Data Visualization 52

Data Visualization Research Software User Testing Feedback Software 52

Userpilot

APRIL 27, 2023

One metric that has become increasingly popular in measuring customer loyalty and satisfaction is the Net Promoter Score (NPS). TL;DR The Net Promoter Score (NPS) is a metric utilized to assess customer loyalty, contentment, and advocacy toward a business. Combine NPS data with other metrics (user behavior in-app, etc.)

Analytic Tools 52

Analytic Tools Feedback Software Data Visualization Customer Feedback 52

Andrew Chen

JULY 10, 2018

To lead off this list, my colleague @jeff_jordan has an awesome preso that covers everything from the marketplace “wheel” – network effects, and how they’re different than ecommerce products. Andrei Brasovean (Accel) gives a comprehensive list of Marketplace metrics. Product strategy for marketplaces.

Startups 110

Startups Onboarding KPIs Customer Experience Systems Review 110

Userpilot

DECEMBER 19, 2022

Creating buzz with consumers or even having a product go viral is quite easy in a B2C (business-to-consumer) environment. This article will teach you the difference between B2C and B2B marketing, go over a few B2B examples, and walk through 15 proven strategies that can take your product marketing to the next level!

B2B 95

B2B User Testing Research Software Analytic Tools 95

Amplitude

JULY 11, 2019

One of my responsibilities is to share best practices on how to leverage user behavioral data to make better decisions about their products. Formulate a North Star Metric that succinctly encapsulates what the entire company is working towards. Teach Data Literacy. you’d think in getting a company to make smarter decisions with data.

Data Visualization 65

Data Visualization Onboarding KPIs Government Customer Feedback 65

Userpilot

MARCH 21, 2023

Let’s face it, product growth is just a broad term for turning prospective visitors into users for your SaaS product. TL;DR The structure of a landing page will vary depending on its purpose, but most pages have a hero section, call-to-action, features section, multimedia elements, and additional resources. Call-to-action.

Analytic Tools 52

Analytic Tools Research Software User Testing Data Visualization 52

Mixpanel

JULY 27, 2020

If you’ve ever sampled a perfume before buying the bottle, taken a car for a test drive before signing the paperwork, or savored a wine tasting before stocking your basket, you’ve experienced the power of product-led growth. Understanding the value of your product. And if it feels like it’s everywhere these days, that’s because it is.

Research Software 85

Research Software User Testing Onboarding KPIs Product Research 85

ProductPlan

AUGUST 1, 2019

In a world where advertising-supported products, SaaS products with monthly renewals, and free trials are de rigueur, customers don’t have nearly as much incentive to stick around as they used to. Using product analytics and personas , product managers can furnish sales with the optimal customer profiles for active and engaged users.

Customer Experience 60

Customer Experience Onboarding KPIs Analytic Tools Data Visualization 60

Intercom, Inc.

AUGUST 11, 2022

We track every metric, create all kinds of dashboards, and use them to inform our every move. Janelle is the Chief Insight Officer at UserTesting, a video-based UX testing service that makes it easy for companies to test their products before launch. Liam: There are tons of case studies in your book, from Microsoft to Ericsson.

Data Visualization 118

Data Visualization Customer Feedback Customer Experience Feedback Software 118

Userpilot

APRIL 23, 2021

It stands to reason when you think about how much time and money you spent building your product. Use an interactive product walkthrough 2. Don’t forget secondary onboarding 8. It’s an important metric for SaaS businesses because profitability correlates with retention and activation. How to calculate churn rate 1.

Feedback Software 52

Feedback Software Analytic Tools Data Visualization Onboarding KPIs 52

Userpilot

APRIL 6, 2021

If you’re doing your job correctly as a product manager, customer retention should be the first thing you think about when you start your workday and the last thing you think about when you clock out. There’s no metric in SaaS businesses that correlates with profitability more than retention. Secondary onboarding 7. Not really.

Feedback Software 52

Feedback Software Research Software User Testing Customer Experience 52

Userpilot

MARCH 29, 2021

Activation – the elusive pirate metric that’s notoriously hard to measure – also has the biggest impact on SaaS revenue. Activation is a nebulous metric and every business has to define it for itself. It is loosely defined as the point when your user actually gets the benefits of your product. Unlike the ‘AHA!

Analytic Tools 52

Analytic Tools Customer Experience Data Visualization User Testing 52

UX Studio

MARCH 11, 2024

Another friend who had like a kite surf school and I did his website for free and then then I got contacted by a local company that imported surfing, windsurfing, kitesurfing products. These days are more around product design and UX design. What’s the sort of business indicator, what is the business KPI that affects?

User Testing 66

User Testing Feedback Software Research Software Data Visualization 66

Userpilot

NOVEMBER 18, 2020

It’s not the users who use your product most often. That’s why retention is a key metric and reducing churn is a key objective. Pro users drive up your ACV because they are stable, content, long-term users of your product. What is so attractive about power users is that they help you to market and sell your product.

Analytic Tools 97

Analytic Tools Feedback Software Customer Experience User Testing 97

Business of Software Conference

JUNE 5, 2019

And as we’re working through, building our product, we released it January 1st 2010 and since then we’ve added probably 250 banks around the world. We built a product that serves commercial bankers, the commercial relationship managers and they’re an interesting lot. I spend some time with them I say.

Feedback Software 40

Feedback Software Research Software Reporting Tools Data Visualization 40