Case Study Differentiation Product launches Startups 
Andrew Chen
FEBRUARY 6, 2024
It’s hard to be a product without a strong theory of distribution Here’s a common startup situation. A team busts their ass for months building the first version of their product. Now a big question emerges — how do you get the first people to use your product? It’s almost done.
ProductPlan
SEPTEMBER 13, 2022
Industry veterans and startups quickly try to stand out in an already clustered SaaS market. It takes more than just keeping up with the competition on product comparison checklists to stay relevant. Effective product teams position their solutions as market leaders. As markets mature, the competitive landscape gets crowded.
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BrainMates
SEPTEMBER 18, 2019
It’s heart-breaking that, after all the effort that goes into developing and launching a new Product, from so many different people, 40% of product launches fail. Markham’s landmark study showed [1] and this is what we learned about at the latest Product Talks in Sydney. lack of effective product marketing.
Andrew Chen
JUNE 4, 2018
Many of the biggest implosions in recent history – especially ecommerce – have been due to startups getting addicted to paid marketing while fooling themselves on Customer Acqusition Costs. A familiar story: New product launches. The product is low freq – gotta spend to grow. Build out there channels.
The Product Coalition
SEPTEMBER 2, 2019
It precisely describes the core of the concept and partly explains the startup curve model. After coming up with a seemingly brilliant idea, a group of developers and designers gather to create a new product. However, when novelty fever declines, only 10–15% of the users are left and the product hasn’t made its sales target.
Business of Software Conference
OCTOBER 11, 2023
For example: a statement such as “Our company makes a cheap product with few features and great support” Pair with opposites and identify choices that companies make Act like a lawyer: make a great case for the opposition Extract choices: refine these choices into intelligent decisions that could have been made Identify attributes — there are no strengths (..)
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